Extensive use of Oracle Responsys 6, Epsilon DREAM and Epsilon Agility | Harmony to deploy email campaigns for many major financial institutions. Creation of HTML landing pages; produce responsive emails using CSS inline styles and HTML; process data and troubleshoot as needed; proof emails with Email on Acid and Litmus; video conference with business partners to review email campaigns prior to deployment; Track email campaign performance and pull reports.

Responsible for maintaining consistent branding and messaging across multiple deliverables, such as online special offers, email campaigns and Flash banners. Also responsible for directing and managing online creative personnel. Participated in monthly campaign strategy and strategy review. Duties included designing emails and newsletters, art directing online materials, supervising execution of design, and tracking designs’ success; accountable for email quality assurance and link accuracy; managed 36 different email designs weekly, up to forty Flash banners a month, and bi-monthly National promotions and Realtor® sweepstakes.

Senior Online Designer (2010 – 2012)Responsible for mentoring new designers and assisting them with brand consistency and email best practice, and for training designers on Richmond’s content management system, Tridion. Created and tested many new email designs while emphasizing focus on responsiveness. Creation of website landing pages and microsites; designed Flash banners and special offer Flash theaters for Richmond’s website. Collaborated with the Account and Copywriting teams to build emails that drive traffic to Richmond communities. Used Flash, Tweenlite and Actionscripts 2 & 3 to build online banners for sites like Realtor.com and Zillow.com. Designed components for Richmond’s sales center touchscreens.

Extensive use of Tridion, Richmond American’s enterprise content management system. Created multiple special online offers that appeared on Richmond American’s website. Responsible for producing numerous emails and other electronic marketing collateral in a timely fashion.