Alex Cook Email and Phone Number

Leading partnerships, programs, and GTM strategy for the latest in Generative AI technology and innovation products across Meta Platforms (Instagram, Facebook, Quest, RayBan Metas, Whatsapp, and Threads) - with a focus on creators, public figures, sports, music and media organizations. Creating the big ideas, strategies, and "firsts" that spark global product adoption or retention, generate buzz, and contribute to both product team and partner goals. Working directly with product and engineering to develop, test, improve, and launch Gen AI products as a subject matter expert.Formerly - Creator Monetization, Shopping, and Innovation ProgramsFormerly - Strategic Partner Manager, Shopping and Commerce - Instagram

Built StockX’s partnership strategy and best practices from the ground up (with a focus on culture, brand, and influencer marketing), including establishing ways-of-working, evaluation criteria, internal communications plans, legal templates, budgets, timelines, measurement tools and KPIs, as the first Partnerships hire of the company. During my tenure there we grew from a $1b valuation to over $3b.Led all strategy, negotiation and execution of StockX's global marketing partnerships, sponsorships, and external relationships (b2b and b2c) across sports, entertainment, music, fashion/streetwear, and tech, with partners such as Bleacher Report, New Balance, Highsnobiety, Cleveland Cavaliers, Street League Skateboarding, Twitch, Adidas, Apple, CAA, and many top creative influencers and professional athletesIdeated creative executions and structured opportunities across content, physical product/merchandise, media, experiential, entertainment and influencer marketing, while working cross functionally across all departments to evaluate and lead decision making - with a strong ability to take conceptual conversations and translate them into actionable dealsActed as a key decision maker on StockX IPO, an innovative product launch mechanism and marketing campaign framework, working closely with brands and influencers to bring sneaker and apparel product to market, generate revenue, and engage audiencesCoordinated with global marketing managers based in the US, Europe, and Japan to build relationships with key partners for promotional and business opportunities with a seven-figure budget

Managed a team of 8 based in New York and London, and a core member of the Global Leadership Team overseeing 175+ staff.Led the global agency practice of identifying, negotiating, and executing complete strategic partnerships with influencers and corporate partners for clients across multiple product categories including tech, entertainment, beauty, pharmaceuticals, CPG, luxury goods, fashion, lifestyle, food and beverage, arts and culture, and non-profit.Oversaw 100+ strategic partnerships each year with influencers and brands, across social and digital content, experiential marketing, media and public relations, product collaborations, multi-city events, and complete 360 degree marketing campaigns. Sample work: Tiffany & Co. x A$AP Ferg, Khalid with Sony Technology, Johnathan Adler x Peroni, Ciara x Pandora Jewelry, Shay Mitchell x Allergan Pharma, or the 100s of beauty creators creating content for Sleek MakeupLed in new business efforts and client pitches, overseeing all influencer and partner marketing strategies from RFP stages through detailed project and relationship management between client, agency, and all third parties involved. Strong deal-making experience with a track record of successful legal negotiations within deeply regulatory industries such as pharmaceuticals and alcohol.Deep connections across the entertainment industry specifically, with experience managing A-List celebrity talent and C-level executivesInvolved in agency revenue and profitability, including management of client budgets and work distribution across senior, mid and junior level employees.

Founding member of a boutique entertainment media and management company in the Yucaipa Companies PortfolioOverseeing all celebrity talent endorsements, sponsorships, licensing/merchandising, appearances, public relations programs, entertainment marketing and branded content initiatives.Utilizing a strong network of contacts within Fortune 500 brands, manufacturers, advertising and public relations agencies to draft, negotiate, and execute partnerships in the entertainment and lifestyle space. Personal management of celebrity talent and producing and negotiating non-scripted TV and digital content projects. Day-to-day ownership of all aspects of media and marketing partnerships with a focus on lifestyle categories including home, culinary, health, wellness, fitness, fashion, hospitality, and consumer packaged goods. Representing brands for entertainment marketing initiatives including celebrity talent driven campaigns, media partnerships, event marketing, and tour sponsorship cross category.

Celebrity Endorsements, New Business Development, Talent Development, Entertainment MarketingDiscovering and managing partnerships between brands and entertainment personalities in domestic and international territories.Negotiating and coordinating TV commercials, appearances, PR events, SMTs, sponsorship, private events, licensing, print and voice-over campaigns for hundreds of high-profile clients.Advising brand clients on entertainment strategies and integration opportunities.Managing communications between Fortune 500 brands, ad agencies, production studios, law firms, entertainment managers, and A-list celebrities.Reviewing and finalizing contracts, tax documents, and marketing materials.Voice directing, recording, and editing for animation, video games, and commercial projects.

Celebrity Endorsements, TV Commercials, Voice Over, Animation, Talent- Negotiating and coordinating TV commercials, appearances, PR events, SMTs, licensing, print and voiceover campaigns for over 200 celebrity clients.- Assist in casting and scheduling actors for animated films for Pixar, Fox, Sony, Dreamworks, Disney Animation and Illumination // Video games for Activision // Animated TV series for Fox, Nickelodeon, and Disney.- Managing communications between Fortune 500 brands, ad agencies, production studios, top lawfirms, entertainment managers, and A-list celebrities.- Reviewing and finalizing contracts, tax documents, and marketing materials.- Fielding extremely high volume phone/email inquires for actors, writers, and directors.

Contract employee at Microsoft responsible for implementing, training, and evaluating all new product marketing launches and campaigns at retail locations throughout the Northeastern US.

Short-term consultancy created as a contracted team to activate experiential marketing for Toyota in Southeastern Florida. Responsible for overseeing a team of 20.

Wrote and pitched press releases and story ideas for clients such as n.Reagan Spa, Filette Premium Mineral Water, Marathon of the Palm Beaches, Jer's Handmade Chocolates, as well as AMA events to national media outlets.Created marketing campaigns for clients such as Muvico Theaters, Acqua Filette, Rapoport's Restaurant Group and Delray Medical Center.Managed two PR interns, insuring deadlines are met and proper information is released.

Developed and implemented a specialized marketing strategy and campaign for Florida Atlantic University, using direct marketing, advertising, and communication skills.Received training from Microsoft Marketing Managers and other professional marketing organizations at HQ in Seattle.Presented in front of large audiences new technologies and promotions of Microsoft, Gateway Computers, and Palm Technologies.