An accomplished Senior Marketing Executive with significant experience in the financial industry. My breadth of knowledge spans across all product lines with special emphasis in credit card marketing (B2B and B2C), retail banking and payment network expertise. I am recognized as a strategic leader with a proven record of increasing market share and revenue. During my time at Bank One, I was able to hone my marketing skills via alternative media channels–testing and rollout of email, digital, DRTV, FSI’s, print, inserts, telemarketing and radio. Leveraging these channels, along with brand advertising and direct mail, I continued to successfully manage product lifecycles and drove profitable accounts.Throughout my career, I have demonstrated the ability to develop and market products as well as leverage these skills to assist clients in achieving their goals. Under my leadership at MasterCard, we won substantial new business by focusing on customer needs, the competitive environment, and solution based selling. My passion is to combine traditional activities with innovative and creative new approaches.Specialties• Direct Marketing, Brand Advertising, Communications, Product Development and Account Management• Providing thought leadership, P&L ownership, strategic and tactical planning, and analyzing results• Executive level communications
Listed skills include Crm, Direct Marketing, Credit Cards, Segmentation, and 45 others.
