Andrea Perry Email and Phone Number
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An accomplished Senior Marketing Executive with significant experience in the financial industry. My breadth of knowledge spans across all product lines with special emphasis in credit card marketing (B2B and B2C), retail banking and payment network expertise. I am recognized as a strategic leader with a proven record of increasing market share and revenue. During my time at Bank One, I was able to hone my marketing skills via alternative media channels–testing and rollout of email, digital, DRTV, FSI’s, print, inserts, telemarketing and radio. Leveraging these channels, along with brand advertising and direct mail, I continued to successfully manage product lifecycles and drove profitable accounts.Throughout my career, I have demonstrated the ability to develop and market products as well as leverage these skills to assist clients in achieving their goals. Under my leadership at MasterCard, we won substantial new business by focusing on customer needs, the competitive environment, and solution based selling. My passion is to combine traditional activities with innovative and creative new approaches.Specialties• Direct Marketing, Brand Advertising, Communications, Product Development and Account Management• Providing thought leadership, P&L ownership, strategic and tactical planning, and analyzing results• Executive level communications
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Senior Vice President - Performance MarketingOnboard Partners Jul 2014 - PresentBoston, Ma, UsSenior Marketing strategist responsible for providing clients with financial services advice to build, grow and transform their businesses. Responsible for optimizing client’s marketing return on investment through product development and management, marketing analytics, new account acquisition and portfolio management strategies, and developing/managing multi-channel marketing strategies and tactics. P&L ownership of strategic clients. Actively participate in business development activities and collaborate in the leadership of the practice.
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Vice President - Marketing And Advisory ServicesOnboard Partners Jan 2013 - Jul 2014Boston, Ma, UsProvide strategic marketing and advisory services to financial clients. Manage client relationship and day-to-day interaction of strategic engagements. Develop and implement multi-channel marketing programs on behalf of clients (both for new account origination as well as existing account optimization).
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Vice PresidentMastercard Worldwide Jan 2005 - Sep 2012Sr. Account LeadP&L ownership for Wells Fargo Bank, First National Bank of Omaha, M&T Bank, TD Bank and Deustche Bank accounts. Led strategic transformation of relationships which enabled significant wins and exploration of new opportunities. Drove strategies to increase share, while maintaining net revenue targets, across multiple accounts.Business Strategy and Delivery Designed and implemented strategies to utilize products and services across accounts and multiple lines of business. Led initiative to improve sales processes across issuer, merchant and acquirer segments.Sr. Account Manager Member of JPMorgan Chase Account team with P&L responsibilities for the small business credit card segment. Managed relationships, developed and implemented strategies for new account acquisitions, portfolio optimization, new products and technology, and co-brand business development.
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Vice President MarketingAdvanta Jan 2000 - Jan 2005Marketing Strategy Analyzed new products and technologies, developed acquisition and customer contact strategies, and implemented a multi-channel marketing discipline (DM, radio, cable TV, print, free standing inserts and PR) to increase account acquisitions as well as measure affect on direct mail campaigns.Marketing Segmentation Responsible for diversifying product offerings to identified market segments. Owned segment P&L, managed research initiatives, conducted thorough needs analysis, identified and developed partnerships, and launched new product offerings through a multi-channel marketing discipline. Customer and Market Segmentation Defined new market segments by analyzing small business behavioral data, structured marketing research to identify segment needs, developed segment specific products, implemented acquisition and customer portfolio marketing campaigns, and owned segment P&L. Identified business development partners, negotiated agreements, and managed relationships. Drove strategies for rewards platform and miles program.Internet Marketing Structured and managed Enterprise Internet department of 9 professionals. Developed and executed strategies for online account acquisition, customer management and Corp governance. Managed site design, functionality, online media and partnerships. Drove strategies for co-brand partnerships, affiliate programs and non-financial product offerings.
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Vice President MarketingBank One Sep 1995 - Dec 1999UsUnsecured Lending Executed account acquisition and portfolio strategies to acquire $775 million in outstandings nationally and $360 million in outstandings through retail delivery channels. Owned product P&L, developed retail sales incentive program, managed annual marketing budget of $20 million and reduced mailing costs by 30%.Alternative Media Managed alternative media marketing efforts to acquire low cost credit card accounts. Channels included inserts, free standing inserts, print, internet, radio, direct response television and telemarketing. Managed annual marketing budget of $45 million and reduced costs per account by an average of 40%. -
Avp MarketingSparks State Bank Oct 1988 - Sep 1995Retail bank marketing, communications and product development.
Andrea Perry Skills
Andrea Perry Education Details
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The Johns Hopkins University - Carey Business SchoolManagement -
Kutztown University Of PennsylvaniaMarketing
Frequently Asked Questions about Andrea Perry
What company does Andrea Perry work for?
Andrea Perry works for Onboard Partners
What is Andrea Perry's role at the current company?
Andrea Perry's current role is Senior Vice President at Onboard Partners (formerly The Kessler Group).
What is Andrea Perry's email address?
Andrea Perry's email address is an****@****ech.org
What is Andrea Perry's direct phone number?
Andrea Perry's direct phone number is +158542*****
What schools did Andrea Perry attend?
Andrea Perry attended The Johns Hopkins University - Carey Business School, Kutztown University Of Pennsylvania.
What skills is Andrea Perry known for?
Andrea Perry has skills like Crm, Direct Marketing, Credit Cards, Segmentation, Financial Services, Strategy, Marketing Strategy, Customer Acquisition, Strategic Planning, Business Development, Marketing, Business Strategy.
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