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Experienced finance executive adept in strategic and operational management, with a diverse background spanning multiple industries including technology, media/entertainment, e-commerce, retail, advertising, and travel. Deeply versed in navigating complexities across consumer technology, licensing, platform and subscription services, inventory management, supply chain logistics and fulfillment/operations. Proven track record in raising private capital (equity and debt) and contributing to successful exit (IPO).Areas of expertise: financial planning/reporting, forecasting, key operating metrics, capital markets, treasury, working capital optimization, complex analysis and synthesis, business case creation and management/mentorship.
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CfoKimeloCalifornia, United States -
CfoKimelo May 2024 - PresentSan Francisco, California, Us -
CfoSkydio Apr 2023 - Nov 2023San Mateo, California, UsOversaw Accounting, FP&A, Treasury, Tax, Investor Relations, Financial Operations, Analytics, Business Systems and IT for Skydio, Inc., the leading US manufacturer of autonomous drones. -
Divisional Cfo - Devices & InternationalRoku Inc. Jan 2021 - Mar 2023San Jose, California, UsDivisional finance officer for Roku's Devices and International business. Led team of 20 with responsibility for FP&A, Analytics, Business Intelligence and Strategic Planning.Directed financial activities for portfolio of businesses encompassing 1st and 3rd party streaming devices, smart home products and subscription services, licensed OS and reference design solutions for TV OEMs and telcos, all International lines of business (hardware, media and subscription services), and global supply chain and logistics.Led Roku's Customer Acquisition Cost (CAC) efforts. Oversaw cross-functional team to define strategy, measurement framework, and processes for optimizing spend levers to maximize account (end-user) growth. Drove adoption across the company, leveraging CAC/CLV framework for decision support and modeling of international expansion/GTM opportunities, enterprise-level strategic partnerships and multi-year retailer merchandising investments. -
Sr. Director, Fp&A - Corporate FinanceRoku Inc. Jan 2020 - Jan 2021San Jose, California, UsHead of Corporate Finance, responsible for Corporate FP&A, enterprise-level Strategic Analysis, Shared Services Finance and Financial Systems administration. Scaled and led team of 10 (from individual contributor) with responsibility for running all long-range planning, budgeting, short-term forecasting and actuals reporting processes as Roku grew revenues from $500M to $3B, expanded gross margins from mid-30s to 50+% and scaled from ~800 employees to 3,000.Heavily involved in quarterly board and earnings processes, driving creation and preparation of materials and analyses. Supported enterprise-level initiatives including M&A, strategic partnerships and capital raises through follow-on equity offerings (ATM) and debt financing (high-yield term and line of credit).Led multiple cross-functional initiatives to transform systems, reporting and associated business processes as Roku evolved from a low-margin hardware business to a high-margin advertising and content distribution platform.Served as interim Head of Investor Relations for a period following departure of VP of IR.
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Director, Fp&A - Corporate FinanceRoku Inc. Feb 2018 - Jan 2020San Jose, California, Us
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Sr. Manager, Strategic Finance & AnalyticsRoku Inc. Oct 2015 - Feb 2018San Jose, California, UsStrategy Analytics, Corporate FP&A and enterprise-level special projects.Defined Roku's Key Operating Metrics (Active Accounts, Streaming Hours, ARPU) to align with three-stage business model (build scale, drive customer engagement, monetize through advertising and distribution services). Led adoption across company, helping drive fundamental shift in business from hardware centric to platform services focused.Established Corporate Analytics function with responsibility for forecasting, analysis and reporting of Roku's Key Operating Metrics (KOMs). Defined and standardized customer acquisition, user engagement and retention metrics. Developed associated forecast methodologies, models and reporting packages, providing leadership with relevant, digestible business insight to guide enterprise-level strategy and resource allocation decisions.Deeply involved in Roku's IPO process, responsible for creation of investor-facing financial models, analyst teach-in and roadshow materials. Participated in drafting of S-1 and MD&A verbiage for subsequent 10-K/Qs.Supported multiple private fundraises, both equity and venture debt.
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Manager, TreasuryExpedia, Inc. Jul 2015 - Oct 2015Seattle, Wa, UsManaged $2+bil cash and short-term investment portfolio including overnight deposits, time deposits, money market funds and self-directed corporate bond portfolio.Developed cash forecasting models and analytics on cash flows representing more than $50 billion in annual gross bookings across 13 unique brands and multiple product lines. Created Expedia's first long-range cash forecast model, utilized by leadership for guidance on capital markets financing decision and liquidity management.Led working capital optimization efforts which generated $150M in additional cash balances. Identified opportunities and partnered with Corporate FP&A, Financial Operations, Sales and Product to prioritize and implement initiatives. Led monthly review of dashboards with Expedia, Inc. executive leadership, including CFO and Treasurer.Drove analysis and supported execution for $500M 10-year US bond and 650M Eurobond at historically low pricing and fee levels. Evaluated arbitrage opportunities, economic and accounting risks, and hedging strategies of different debt and convertible financing options; presented results of analysis to executive leadership. -
Senior Treasury AnalystExpedia, Inc. Apr 2013 - Jun 2015Seattle, Wa, Us
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Treasury AnalystExpedia, Inc. Jan 2012 - Apr 2013Seattle, Wa, Us
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AssociateParametric 2010 - 2011Seattle, Washington, Us -
Research Analyst - InternPoint Defiance Capital Management Llc 2010 - 2010
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InternRussell Investments 2006 - 2009Seattle, Wa, UsMultiple internships over several years across Corporate Finance, Hedge Fund of Funds and Business Operations.
Ben Perry Skills
Ben Perry Education Details
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Pacific Lutheran UniversityBs - Financial Mathematics
Frequently Asked Questions about Ben Perry
What company does Ben Perry work for?
Ben Perry works for Kimelo
What is Ben Perry's role at the current company?
Ben Perry's current role is CFO.
What is Ben Perry's email address?
Ben Perry's email address is bp****@****oku.com
What is Ben Perry's direct phone number?
Ben Perry's direct phone number is +140855*****
What schools did Ben Perry attend?
Ben Perry attended Pacific Lutheran University.
What are some of Ben Perry's interests?
Ben Perry has interest in Markov Processes, Investing, Traveling, Cycling, Finance, Reading, Music, Running, Swimming, Triathlon.
What skills is Ben Perry known for?
Ben Perry has skills like Financial Modeling, Financial Analysis, Corporate Finance, Investments, Valuation, Data Analysis, Finance, Microsoft Excel, Capital Markets, Vba, Analytics, Forecasting.
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