Perry King Email & Phone Number

Portland, Or, Us

Beaverton, Or, Us

After my initial hire, I was promoted based on my innate ability to quickly forge internal connections within heavily-matrixed corporate environments, expertise in working complex retail teams, and completing projects within high-speed, high-profile global marketplaces. I was also recognized for synthesizing creative processes with business needs and desired outcomes. For my most recent role, I stepped onto a team of 14 to manage designer resources, create budget narratives / strategies for up to $1 million in spend, and drive studio management of product design team. Also led cross functional planning and portfolio-level planning across global apps with 9+ million monthly active users. I also created, tracked, and refined core design processes and tools for design team.* Led design team into producing usable prototypes 2x faster which led to faster engineering sprint velocity, while saving $500,000 by keeping design work and research in-house. * Garnered buy-in from team on co-creating roadmap opportunities with more authority in priority-setting and decision-making.* Built nimble, agile culture fluent in industry trends and proactively created tools / processes allowing design team to present nascent and innovative product design and apps ideas. * Achieved 50% faster cycle in engaging with vendors and 3rd parties via new internal process.* Designed toolkit and process that created easy-to-use template and format used to create, deliver, and optimize product design work so marketing functions across Nike could leverage it globally.* Increased team output 20% after piloting template that assessed project scope, timing, and complexity using specific sizing metric to better assess future planning needs. * Invested time providing coaching to individual team member to grow their communications skills; enabled staff member to flourish, resulting in their promotion within 9 months.

Beaverton, Or, Us

The function of this role involved handling project management and implemented management-generated strategies. I owned the end-to-end design, research, testing, and software release for Nike’s connected footwear division in Digital Product Design team. I worked closely with senior leaders in product, design, and engineering to plan roadmap features for highly-complex program stack across software, hardware and firmware teams. A critical part of my work involved developing project design roadmaps, planning capacity against projects, and creating new processes to drive efficiency for design team and its partners. My biggest takeaway from this position was working on a product that involved software, hardware and firmware teams; it made the platform project teams more diverse and interesting. * Gained reputation as influential partner at table by planning project workbacks and program management for team working on software, hardware, and marketing materials.* Propelled UX team into being only team in org to work end-to-end across product marketing, brand design, brand marketing, and could easily navigate Nike’s functional matrix. * Supplemented projects by negotiating more resources by zeroing in on user outcomes.* Reduced project time-from-concept to exploration phase, enabling more time to be spent on testing to gain user performance-based metrics. * Won budget funding to create short movie used to get leadership buy in on future initiative by structuring ask as something that could both help with short- and long-term goals.

Beaverton, Or, Us

I was promoted into directing studio operations of the Global Football category digital brand design studio and administering the content marketing across all Nike-owned channels. Additionally, I led team development of highly visible, brand-defining moments through planning, project management, and execution of direct content marketing across Nike.com, Nike App, email, Nike News, and Instagram. Most of the time, I was working in tandem with the global brand marketing, merchandising, footwear, and apparel product teams to create / execute content briefs. Additionally, I led the digital campaign launch for World Cup 2018 and launched new storytelling franchises for Nike’s best-selling football boot.One of the best parts of the job? The ability to work with a large diverse team that I was able to learn from and the opportunity to work on global content marketing that enabled me to make a tangible impact on the success of the football category. And I also had the opportunity to work on the next generation of storytelling the football category content leveraging new platforms and tools on Nike.com. I was able to pilot new content franchises that had never been explored through Nike’s channels.* Gained buy in / approval from leadership for content strategy stories while also articulating what creative assets were needed by team.* Reduced questions from decisions makers regarding creative review strategies, enabling faster entry into discussion about creative work.* Slashed intake process times for creating briefs and provided clarity on which specific individuals still needed to provide necessary information.* Fueled production of brand-new footwear photography assets by piloting sample program.* Eliminated content version control issues caused by global time zones by creating live working document which reminded team to provide necessary information and inputs before logging off.

Beaverton, Or, Us

In this position, I oversaw multiple projects concurrently as the content manager / technical designer for Nike.com’s editorial content for Global Football category, which garnered 100,000+ views weekly. Website editorial content was then designed, authored, and published on website in 28+ languages; I worked with geo teams to QA content for look, quality, updates, feel, content, localization, and translation across retail season, across PDPs, CDPs and CLPs. I also collaborated with brand creative, content marketing, and merchandising teams to create brand-right and season-right content. This also included updating landing pages, content detail pages, and linking strategy, and harnessing Nike’s CMS to design, publish, and activate content. Personally, I liked being the one who could handle the daily activations of content on Nike.com but also played a key role in establishing new/best practices that created a more efficient planning and production process. I also learned how to flex up or down based on specific brand or marketing moments, as well as align and learn new design and platform guidelines on the fly, which helped drive a 20% YoY growth in engagement on Nike.com* Built process tracking / showcasing upcoming content for Nike.com that was socialized and reviewed by large group of stakeholders.* Shortened replacement’s onboarding time by developing “how-to” document and creating screen recording that outlined mission-critical details.* Executed against plans 2x faster while playing larger role in overall strategy after presenting compelling business case to be included in key decision-making meetings.* Facilitated work to be spread across content managers and boosted team’s velocity as work increased.* Earned reputation as internal brand marketing influencer; forged relationships with digital commerce product managers to ID technical changes, attend backlog meetings to provide support, and give context to brand stakeholders.

Portland, Oregon, Us

As a Project Manager I developed, coordinated and managed all responsibilities and functions related to the production process of our client’s projects. I worked closely and communicated with our clients every day to understand their needs and goals in order to articulate the scope of a project cross-departmentally to Dealer Spike’s internal production teams. I also served as a consultant to our clients regarding best practices with our applications and platform, while helping them stay current with their digital presence in order to develop valuable sales leads and create brand awareness. * Created and managed multiple project schedules, worked with cross‐functional teams for the full lifecycle of the project while always ensuring a high degree of client satisfaction.* Utilized multiple project management and CMS softwares to track projects, produce new and updated content, track customer lead information, compare data analytics and share project status with all associated parties. * Maintained working knowledge of the website development process such as design, information architecture, wireframes, content management and creation, HTML/CSS, SEO/SEM and analytics.* Coordinated daily efforts with senior management, and team lead managers at all levels in the organization to ensure successful completion of projects and also to identify and implement best consulting practices for the future. * Acted as a main conduit between the client, sales, account management, and development team for entire project life cycle to consistently manage client expectations and ensure delivery of highest quality service and experience.* Worked collaboratively with Design and Front End Development teams to constantly perfect better organizational and project management methods so we could spend more time with what really mattered: helping our clients find success!

Portland, Or, Us

As the Marketing Assistant, I was deeply engrossed in all aspects of client research, account coordination and communications for a unique set of clients. Research:* I analyzed and coded primary research, and assisted in collection of mixed method data for a $3B athletic wear manufacturer in support of their brand strategy + marketing goals. * To that end, I supported final composition of a consumer insights report and 3-year brand plan for the 2nd fastest growing category in the company.* I have researched competitive landscape and industry trends in order to articulate the current state of business and market share.Communications:* I coordinated with moderators, focus group facility managers, clients and recruiting firms to enable a smooth and efficient qualitative research process for in-market focus groups and ethnographic interviews.* By extracting case specific information from extensive marketing research and statistical databases, I was able to provide essential sales presentation support for marketing teams. Marketing * I assisted with recruiting and managing 90 participants for online surveys and in-person focus groups across three markets contributing to qualitative data informing brand strategy for $3B athletic wear manufacturer.* I coded and transcribed mixed method data to support team in production of messaging transition from Millennial to Gen Z consumer market; including presentation of comprehensive analysis and 3-year brand plan. * I helped examine client’s existing brand health to include in final consumer insights presentation to provide category context and measure investment outcomes and go-forward communications strategy.

While at Moss Bay I was responsible for multiple tasks including: managing summer camp opperations, designing lesson plans for sailing, kayaking and rowing lessons and office administration work. * Developed specific lesson plans for large and small group sailing tours and lessons * Taught team building exercises to children and adults * Contracted $500 sailing tours for organizational development workshops with clients such as Microsoft, Amazon and Starbucks.

Seattle, Wa, Us

While at Ride I interned under the Global Brand Director. As the Marketing Intern I worked closely with various team members of the marketing department to learn and provide overall support in various marketing related activities for Ride Snowboards' 2010/2011 season. I reported to the Ride Marketing Staff for guidance and support. * Shipped/distributed product requests for 2011 PR Kits * Updated website product and tech descriptions for all new 2011 Ride products in English, French, German and Chinese * Packaged and shipped new 2011 products to sales representatives and magazines* Prepared and edited product photos for ridesnowboards.com* Generated $10,000 worth of product for philanthropy and coordinated with Windell’s Snowboard Camp and SOS Outreach to drive community outreach for 2011 season * Assisted in developing product technology descriptions and online resources using CSS/HTML for ridesnowboards.com with 65,000 monthly page visits* Evaluated current spend and strategy for Ride Snowboards print advertising

Bachelor Of Arts (B.A.), Journalism

Education record