Perry Lewis Email & Phone Number

Charlotte, NC, US

Mooresville, NC, US

Charlotte, NC, US

• I successfully managed marketing and retail strategy, advertising venues, and marketing teams to elevate the brand and increase revenue. Developed the strategy of national and regional marketing concepts covering.
• Optimized the Amazon e-commerce platform through a more efficient advertising budget resulting in a 32% growth in YoY revenue with a 970% return on advertising investment.
• Led marketing team's digital-first transition for branding/advertising, communications, and events, winning 2021 Mike Huber Award, the highest employee recognition award in the J.M. Huber Corporation.
• Led the creative planning in conjunction with external agencies for the creation of a new campaign and trade show experience that united core brands. Campaign and trade show experience resulted in a world class Net.

Lancaster, South Carolina, US

• Developed and implemented marketing strategies in this role, including in-store advertising, product packaging, digital advertising, and e-commerce. Targeted brands for human consumption and brands for household pets.
• Suggested and launched Cosequin pellets as a new product for the struggling equine space providing substantial revenue increase.
• Developed and implemented a new pricing strategy for a companywide pricing policy.
• Created and presented full advertising budgets for all core brands.
• Planned and coordinated promotions with the sales team and retail partners in collaboration with the Cosamin and Cosequin brand teams and ensured that all retail plans and promotions were consistent with national.

Lancaster, South Carolina, US

• Here, I revised budget allocation toward digital-only advertising by collaborating with vendors and retail partners, resulting in the establishment of an Amazon store. This approach leveraged more efficient marketing.
• Rebranded Cosamin to focus on a premium and scientific position, increasing monthly traffic by 700%.
• Increased NutramaxStore.com sales by 298% due to updated media buying and website sales funnel.
• Launched Avmacol, a broccoli based supplement for children with autism and for mental clarity.

Lancaster, South Carolina, US

• I oversaw the transformation and revitalization of the Cosamin Joint Health Supplements through rebranding, repositioning, and relaunch efforts.
• Achieved a national distribution of Cosamin ASU at Costco through a successful digital and social media marketing campaign, resulting in a significant increase in social media click-through rates.
• Launched Cosamin Verde, a vegetarian based joint health supplement in e-commerce and natural food channels.
• Led branding, positioning, and launch of new line extensions.

New York, NY, US

• Brand Acumen is a Havas Creative Company that specializes in innovative brand name development.Oversaw all business development initiatives, client presentations, and creative strategies with a focus on brand strategy.
• Successfully drove an 11% increase in profitability for the agency within the first six months of operation.
• Acted as the account lead for the rebranding of Kinetic Concepts Incorporated. Guided the creative team in the development of a new name, naming strategy, validation through market research, and positioning of "Acelity".
• Headed the creative team responsible for developing the name and naming strategy for B. Braun's new medication delivery system, "E3."
• Major Clients: Amgen, B. Braun, Kinetic Concepts Incorporated, LifeCell, Systagenix, Regeneron, Heineken, and Oriflame.

New York, NY, US

• As the primary leader for spearheading all business development initiatives, I conducted global primary and secondary market research efforts, fostering innovation development, and oversaw a team of 5 to 10 staff.
• Headed the market research team to validate a vaccination business strategy and model for the "cold supply chain." The resulting project identified and recommended a new business model to improve vaccine coverage rates.
• Introduced proposals, increased website traffic, and create analysis, all escalating revenue generation.
• Key clients included Merck, Becton Dickinson, Eastman Chemical, Kimberly Clark, and others.

Alpharetta, GA, US

Supported the diabetes product management team. I played a key role in overseeing the development of brands such as Dex4 Fast Acting Glucose, ClickFine Pen Needles, and the Renew Advanced Lancing System.Worked directly with major retailers such as Wal-Mart, CVS, Walgreen's, Long's, Kroger, and Publix on the private label brands within the diabetes category.

Bachelor Of Arts - Ba, History

Master Of Business Administration - Mba, Business

History, Russian Language