Perry Lewis Email and Phone Number
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As an accomplished executive with international experience in marketing and branding, I specialize in developing coherent strategies that cut through the noise of ambiguity. I am a result-driven professional with extensive, progressive experience in analyzing market conditions, developing strategic marketing plans, and incorporating a mix of creative approaches. I drive complex initiatives that increase brand awareness and loyalty while delivering profits on portfolio growth. Drive the health and growth of the digital channel, including marketing internal websites, digital signage, digital asset management (DAM), enterprise social platforms, email marketing campaign systems, and more.I am skilled in leading collaborative teams to champion effective brand strategies based on thorough research and analysis. With a proven track record of success working with cross-functional teams, external agencies, channel partners, and customers, I bring a deep understanding of customer insights and brand strategy.
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Retail Brand Marketing And LocalizationLowe'S Companies, Inc.Charlotte, Nc, Us
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Retail Brand Marketing & LocalizationLowe'S Companies, Inc. Jul 2023 - PresentMooresville, Nc, Us
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Director Of Brand MarketingHuber Engineered Woods Dec 2020 - Jan 2023Charlotte, Nc, UsI successfully managed marketing and retail strategy, advertising venues, and marketing teams to elevate the brand and increase revenue. Developed the strategy of national and regional marketing concepts covering digital, print, trade show events, and in-store media. Led team of 8+.Among my accomplishments: • Optimized the Amazon e-commerce platform through a more efficient advertising budget resulting in a 32% growth in YoY revenue with a 970% return on advertising investment.• Led marketing team's digital-first transition for branding/advertising, communications, and events, winning 2021 Mike Huber Award, the highest employee recognition award in the J.M. Huber Corporation.• Led the creative planning in conjunction with external agencies for the creation of a new campaign and trade show experience that united core brands. Campaign and trade show experience resulted in a world class Net Promoter Score of 87. -
Associate Director / Senior Brand Manager - MarketingNutramax Laboratories Jun 2018 - Dec 2020Lancaster, South Carolina, UsDeveloped and implemented marketing strategies in this role, including in-store advertising, product packaging, digital advertising, and e-commerce. Targeted brands for human consumption and brands for household pets and the equine market. Some accomplishments in this role: • Suggested and launched Cosequin pellets as a new product for the struggling equine space providing substantial revenue increase.• Developed and implemented a new pricing strategy for a companywide pricing policy.• Created and presented full advertising budgets for all core brands.• Planned and coordinated promotions with the sales team and retail partners in collaboration with the Cosamin and Cosequin brand teams and ensured that all retail plans and promotions were consistent with national marketing efforts. -
Marketing ManagerNutramax Laboratories Jan 2017 - May 2018Lancaster, South Carolina, UsHere, I revised budget allocation toward digital-only advertising by collaborating with vendors and retail partners, resulting in the establishment of an Amazon store. This approach leveraged more efficient marketing overhead, yielding substantial top-line revenue.Here are a couple of highlights:• Rebranded Cosamin to focus on a premium and scientific position, increasing monthly traffic by 700%.• Increased NutramaxStore.com sales by 298% due to updated media buying and website sales funnel.• Launched Avmacol, a broccoli based supplement for children with autism and for mental clarity.
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Brand Manager - Cosamin For Joint HealthNutramax Laboratories Nov 2014 - Dec 2016Lancaster, South Carolina, UsI oversaw the transformation and revitalization of the Cosamin Joint Health Supplements through rebranding, repositioning, and relaunch efforts.• Achieved a national distribution of Cosamin ASU at Costco through a successful digital and social media marketing campaign, resulting in a significant increase in social media click-through rates.• Launched Cosamin Verde, a vegetarian based joint health supplement in e-commerce and natural food channels.• Led branding, positioning, and launch of new line extensions.
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Director - Brand StrategyBrand Acumen Jun 2013 - Jul 2014New York, Ny, UsBrand Acumen is a Havas Creative Company that specializes in innovative brand name development.Oversaw all business development initiatives, client presentations, and creative strategies with a focus on brand strategy and name development.• Successfully drove an 11% increase in profitability for the agency within the first six months of operation.• Acted as the account lead for the rebranding of Kinetic Concepts Incorporated. Guided the creative team in the development of a new name, naming strategy, validation through market research, and positioning of "Acelity".• Headed the creative team responsible for developing the name and naming strategy for B. Braun's new medication delivery system, "E3."• Major Clients: Amgen, B. Braun, Kinetic Concepts Incorporated, LifeCell, Systagenix, Regeneron, Heineken, and Oriflame. -
Director - StrategyHarrison Hayes, Llc May 2010 - Jun 2014New York, Ny, UsAs the primary leader for spearheading all business development initiatives, I conducted global primary and secondary market research efforts, fostering innovation development, and oversaw a team of 5 to 10 staff members.• Headed the market research team to validate a vaccination business strategy and model for the "cold supply chain." The resulting project identified and recommended a new business model to improve vaccine coverage rates in the United States.• Introduced proposals, increased website traffic, and create analysis, all escalating revenue generation.• Key clients included Merck, Becton Dickinson, Eastman Chemical, Kimberly Clark, and others. -
Diabetes Care Product ManagementCanam Care Oct 2006 - May 2008Alpharetta, Ga, UsSupported the diabetes product management team. I played a key role in overseeing the development of brands such as Dex4 Fast Acting Glucose, ClickFine Pen Needles, and the Renew Advanced Lancing System.Worked directly with major retailers such as Wal-Mart, CVS, Walgreen's, Long's, Kroger, and Publix on the private label brands within the diabetes category.
Perry Lewis Skills
Perry Lewis Education Details
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Davidson CollegeHistory -
Campbell UniversityBusiness
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Moscow State Institute Of International Relations (University) Mfa Russia MgimoRussian Language
Frequently Asked Questions about Perry Lewis
What company does Perry Lewis work for?
Perry Lewis works for Lowe's Companies, Inc.
What is Perry Lewis's role at the current company?
Perry Lewis's current role is Retail Brand Marketing and Localization.
What is Perry Lewis's email address?
Perry Lewis's email address is pe****@****ail.com
What is Perry Lewis's direct phone number?
Perry Lewis's direct phone number is +180328*****
What schools did Perry Lewis attend?
Perry Lewis attended Davidson College, Campbell University, Moscow State Institute Of International Relations (University) Mfa Russia Mgimo.
What are some of Perry Lewis's interests?
Perry Lewis has interest in I Enjoy Fishing, Children, Concept, Education, Health, Hunting, Friends.
What skills is Perry Lewis known for?
Perry Lewis has skills like Strategy, Business Development, Market Research, Product Management, Strategic Planning, Business Strategy, Medical Devices, Lifesciences, Biotechnology, Competitive Analysis, Market Analysis, Competitive Intelligence.
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