Perry Drake is an exceptional leader, driving innovation as the Chair and Associate Teaching Professor of Marketing & Entrepreneurship at the University of Missouri in St. Louis. With an impressive track record, Perry has not only shaped the academic landscape but also spearheaded real-world impact.During his remarkable 14-year tenure as an Assistant Professor of Integrated Marketing at New York University, Perry blazed trails by pioneering the creation of courses in web analytics, social media analytics, and SAS data mining certifications at the university level. His visionary approach extended to being among the first faculty to introduce Adobe Sitecatalyst (formerly Omniture) into the classroom, demonstrating his commitment to staying ahead of the curve.At the University of Missouri in St. Louis, Perry's influence has been transformative. As a trailblazer, he conceived and executed a cutting-edge certification program in Digital and Social Media Marketing at the graduate level and within Continuing Education. His expertise comes to life through captivating courses that delve into advanced Facebook advertising, CRM strategies, Google Analytics and Tagging, video production and editing, LinkedIn Strategy, and beyond. Discover the full spectrum of his offerings at http://www.umsldigital.com, where innovation meets education.Beyond the classroom, Perry stands as the visionary founder of the Midwest Digital Marketing Conference (MDMC), a prestigious annual gathering that attracts luminaries from Google, Facebook, Twitter, Linkedin, Microsoft, and beyond. Now in its 11th year, the conference, has been held at St. Louis' iconic Union Station, has garnered attendance exceeding 2,000. MDMC is a hub of cutting-edge insights spanning digital, social, tech, data, analytics, and more. Dive into the impactful world of MDMC at www.bestmarketingconference.com.A sought-after speaker, Perry's passion for all things digital and social resonates through every engagement. He wholeheartedly embraces disruptions shaping the marketing and communications landscape, infusing his talks with unparalleled energy and expertise.While Perry is undoubtedly a force in academia and the digital realm, he also channels his drive into the physical world. An accomplished competitive runner, he consistently ranks within the top 8%. His feats include conquering the New York City Marathon multiple times. When seeking a change of pace, he embraces cycling, hiking, kayaking, weight lifting, and swimming, emblematic of his well-rounded approach to life.