Experiata helped companies understand how customer experiences impacts loyalty. We identified where gaps existed between what experiences customers had been led to expect and what they felt companies actually delivered, helped companies develop strategies to improve these experiences and provided ongoing measurement to demonstrate the impact upon customer loyalty. Experiata focused on the US and Canadian agricultural market with emphasis on manufacturers, distributors and retailers in the seed and crop protection sectors.

Leads a marketing consulting and communications practise specializing in consumer insight, brand development, issues management and customer retention strategies. Our focus is upon the agricultural, agri-food and bio-economy markets. Service is provided both to traditional corporate clients and associations as well as marketing firms in North America.

Responsible to CEO and Board for North American operations of Adculture Group, a marketing consulting and communications organization focused upon the agriculture and agri-food marketplace.

Responsible for establishment of US based operations for Adculture Group Inc. Together with Regional Manager hired staff, open location and provide account service to multinational client base.

Provided brand marketing consulting to roster of multinational organizations who were clients of Adculture Group including Ciba/Novartis/Syngenta Crop Protection, Syngenta Seeds, Cargill and University of Guelph MBA in Agriculture.Led integrated teams of marketing professionals who delivered integrated advertising, public relations, special events and CRM solutions to put client strategies into action.Responsilble to clients for all aspects of team performance including results and ROI for recommended tactics. Responsible to President/CEO of Adculture for financial performance on assigned clients.

Created a communications practise under the Graymor banner. Provided marketing communications services to agri-clients including Cyanamid and United Grain Growers. Produced a one hour television special entitled The Food Equation which addressed consumer concern over the safety of the food supply resulting from the use of modern production techniques.

As Product Manager was responsible for overall performance of assigned product portfolio. This included establishment of both long range and annual financial, volume and marketshare goals, setting product direction, providing leadership on behalf of product with all internal departments including sales, market research, communications, R&D and government affairs. Primary responsiblity for development of annual distributor and retail plans.

Responsible for all elements of multimillion dollar communications effort on behalf of organization. Managed the relationship between Product Managers and agencies in Toronto, Wininpeg and St. Louis. Developed overall direction for campaigns, managed all budget line items, worked with market reserach teams to track results of all campaigns and provided year end summaries of performance.Created communications campaigns for agricultural, industrial and forestry markets.