Head of DDB New York’s Data & Analytics practice, reporting directly to the Chief Digital Officer, responsible for department scaling, revenue growth, and balancing capabilities to meet current and future demand. Client partnership spanning e-commerce, CPG, insurance, pharma, sports, and non-profit verticals in collaboration with sister media & creative agencies across Omnicom. Promotion of a data-driven culture; introduction of analytics automation, testing & optimization, audience segmentation, data architecture capabilities into day-to-day operations. Presentation of formal strategy & analytics deliverables providing insights into brand, marketing, digital experience, and revenue across TV, social, traditional, and digital, and experiential channels. Deep involvement in the agency's business operations including, new business, client retention, MSA scoping, RFP responses, POVs, OPEX, PnL, vendor selection, team structure, capacity planning, and talent recruiting.

Built AKQA’s New York Data Science practice to service the Verizon Wireless AoR business with responsibility for aligning data-driven insights across e-commerce and retail store platforms. Executive and C-level partnership with client business unit leads, specialist agencies, and third-party platform providers spanning media buying & activation, digital signage, device demo, mobile identity, online product video, and mobile payments. Drove alignment on data standardization across Verizon’s third-party platform vendor technology ecosystem to streamline reporting automation & efficiency. Development of progressive customer profiling roadmap to advance audience segmentation, dynamic targeting & personalization initiatives.

Head of Marketing Sciences for Critical Mass New York supporting North America, APAC and EMEA clients in partnership with Calgary, Toronto, Chicago, and London offices.Oversight & delivery of high-quality, on-budget, enterprise data analysis and quantitative marketing deliverables across .com/mobile/social and direct-response channels for global Fortune 500 retail and automotive brands including Adidas and Nissan Infiniti. Qualitative insights generation across voice of customer (VOC), social sentiment, brand perception, and audience segment data and syndicated research for inclusion in quarterly business reviews (QBR). Advanced analytics and data modeling including forecasting, ARIMA, ANOVA, response curves, propensity scores, media mix modeling, media attribution, A/B/n & multivariate testing, Fostering of industry and academic partnerships including IAB, WAA and Northwestern University’s Kellogg School of Management.

Led enterprise marketing analytics engagements for telecom clients helping consumer & B2B teams implement best-in-class brand, media and experience measurement across digital and traditional channels.Direct management, staffing and workstream allocation across a globally distributed team to craft high-quality measurement plans, business requirements, functional specifications, and data deliverables to client stakeholders. Lead analyst on Research In Motion’s integrated BlackBerry Messenger (BBM/BBM Server) campaign measurement strategy across owned, earned, and paid channels in partnership with global finance and marketing teams. Presentation of quarterly business reviews (QBR) addressing measurement frameworks, conversion & brand lift, ads & channel efficacy and overall program OKRs and targets.

Digital Analytics Director for a global hospitality brand portfolio including W, Westin, St. Regis, Four Point, aLoft and SPG loyalty program. Oversaw the implementation, and enhancement of cloud platforms to quantify the booking experience, marketing channels performance of, anomalies in demand, and brand sentiment.Continuous governance over core technical implementation design applied across owned properties and extension rollouts to support third-party partnerships and microsites experiences. Collaboration with hotel brand management, corporate IT and revenue teams, external agencies, and technology vendors to scope, prioritize, intake, and deliver measurement and insights work streams in a fast-paced, seasonally-driven, promotion-heavy environment. Training of technical and business staff in self-service aspects of Adobe Analytics; administration, data QA, reporting automation and publishing best practices. Piloting of emerging cloud and on-premise data offerings including x+1, Krux, Visual Sciences, and Maxymizer.

Analytics lead for an e-commerce portfolio comprising over fifty million monthly visitors.Dedicated, onsite partner to the President, Head of UX, and VP of Analytics of Sears.com providing technical & functional cloud analytics platform consulting, and data analysis. Creation of business cases and impact estimations of planned initiatives focused on advanced shopping experiences (kitchen configuration) and seasonal merchandising.Statistical analysis of buyer versus non-buyer segments (CHAID), SKU-level variance in average sale price versus conversion rate, internal search keyword clustering (Endeca), hourly revenue. User-interface testing & optimization through click overlays and A/B/n & multivariate testing driving adoption of Omniture ClickMap plug-in and helping to shape the Test & Target product.

ASP.NET-certified software engineering for a publicly traded for-profit, higher education company with a portfolio of fifteen institutions spanning eighty campuses.Full lifecycle application development in an enterprise Microsoft .NET environment utilizing Visual Studio, Visual SourceSafe, ASP/ASP.NET, C#, Visual Basic/VB.NET, MSSQL Server, Adobe Photoshop, Dreamweaver, HTML/JS/CSS. Technical lead on CECO’s initiative to standardize and automate digital data collection across all school, corporate and intranet domains, migrating from on-premise, server log processing to Omniture’s cloud platform. Data & UX lead for CECO’s “CIO Dashboard”, a custom business intelligence platform providing the executive team access to key performance indicators at portfolio, region, and campus levels.

Client engagement management for a 3,600+ employee consulting firm providing bespoke strategy, branding & marketing, information architecture and technology solutions to mid-market and enterprise customers. Design of research & data-driven marketing proposals focused on search, paid media, and email channels to drive awareness, engagement, ROI, ROAS, LTV and loyalty. Creation of business collateral including pre-sales proposals, intake questionnaires, statements of work, detailed project plans, cost breakdown structures, and performance reports.Tracking of the department’s book of business, revenue, costs, and customer success highlights to streamline business development initiatives and internal reviews.

Oversaw sell-side advertising operations for an online network, comprised of over eighty city news and urban culture sites, through a period of rapid scaling. Key partner to publisher/CEO and sales team, providing ongoing network inventory and revenue projections, as well as campaign performance by category and buy type.Onboarding and support of network affiliates providing revenue and campaign reporting, creative placement specifications, and QA of publisher-side ad serving tags. Review and sign-off on insertion orders originating from direct advertisers, media agencies and third-party ad networks to activate campaigns according to contracted terms. Administration of in-house ad server (24/7 RealMedia) across campaign setup, activation, pacing, third-party redirects, performance reporting and network inventory optimization.

Conducted due diligence for foreign patent and trademark applications in the areas for technical novelty aspects in support of the firm’s senior lawyers and partners.

Completed research of CAD/CAM software usage across all plants and provided a recommendation for standardization to drive procurement cost-savings.