Lisa Perry Email & Phone Number

I lead the development and execution of omni-channel marketing plans for recognizable brands, such as Barbie and Hot Wheels, while strategically managing brand P&L and driving sales through customized retail programs. As a co-leaded of cross-functional teams, I oversee inventory flow of up to 1,000 SKUS and implement seasonal SKU exit strategies, ensuring alignment with demand planning. My role involves directing commercialization efforts, including product selection, forecasting, monthly consensus, pricing analysis, and media mix modelling. I develop comprehensive strategies that achieve the Annual Operating Plan, meet brand KPIs and drive brand growth. I also liaise with cross-functional departments and global counterparts to ensure alignment with global brand objectives and local market needs.

I oversaw commercialization and communication of Prada, Valentino, Nina Ricci & Paco Rabanne Fragrance brands in premium retailers and delivered on YoY POS and market share growth with +7.2 share point change.

Working in Toronto and New York City, I managed end-to-end development, launch, and marketing programs and the product lifecycle for CLEAN fragrance and ancillaries in 39 counties. Provided strategic direction with full P&L responsibility. Grew the global business by double digits in 2009 and improved ranking in key accounts (including ranking #1).

I developed products, executed marketing plans, and managed a $34M portfolio of small appliances, including Sunbeam, Oster, Crockpot, and Foodsaver.