Building Ai powered marketing automation to allow teams to level-up their output and spend less time on manual tasks.

Key duties include:- Paid media and agency management- New customer growth targets and strategy- Inhouse digital media strategy across Meta, Tiktok, Twitter, BVOD and YouTube

During my time as the social media manager for Menulog I was resposible for:- Defining Menulog's approach to paid social as the first inhouse paid social specialist- Strategy, planning and buying across Facebook/Instagram, Tiktok, Snapchat & Twitter. - Creative Development across gaming and social channel through both inhouse design- Gaming Partnerships, ongoing gaming strategy development and execution

Key Accounts: TAFE NSW, Tourism Australia, Transport for NSW and Maserati. My role as a Digital Marketing Manager involved strategy, planning and buying with the assistance of an account executive across both paid social and search. I led the transformation of the paid social strategy for TAFE NSW and Ateco (Maserati) resulting in strong YoY performance and increasing its value within both businesses.

Key Clients: Woolworths (Insurance, Telco & Money) & Tourism Ireland.Responsibilities included: TV Buying, Affiliate Program management (Impact Radius), Radio and paid social media buying and reporting.