Public RelationsManage and grow journalist relationships/contacts with advertising, design, business, technology and lifestyle outlets. ● Lead outreach of work produced for brands and clients, or Rooster branded content. ● Collaborate with creative and marketing teams on digital and social strategy for clients and their campaigns. ● Manage and grow journalist relationships/contacts with key media outlets. ● Create a wide variety of press and internal communication materials, ranging from press releases, key messaging documents, pitch decks, media briefs, strategy outlines as needed. ● Secure press opportunities for leadership, including profile pieces, ed-ops, and speaking opportunities with outlets such as AdWeek, Digiday, and FastCompany. ● Assist with concept ideation, research of key trends and industry issues, and strategy in preparation for new business opportunities and partnerships. ● Respond to requests for information from the media or designate an appropriate spokesperson or information source. ● Serve as community manager and editor for Rooster-branded social channels. ● Track all press coverage for content produced for clients, and for agency projects and announcements. ● Lend additional support for press coverage of new campaigns and projects with clients own PR teams.Freelance Public Relations ConsultantMarch 2012 to PresentLead media relations outreach for clients in the technology and media space. ● Write press and communications materials as needed for clients, internal or public-facing. ● Social media management and content strategy. ● Facilitate and streamline any partnerships and new business development ● Serve as main point of contact for new product and initiative launches between leadership and media. The 4th Annual Shorty Awards // Media Producer