Project Employee, Digital And Social
Current
Secaucus, New Jersey, United States
- Create & maintain a content messaging calendar for the NBA App, including timing, targeting, segmentation, reporting, and analysis
- Write copy for notifications, both in real-time during games & recurring for features, that will drive fan engagement within the NBA App
- Identify elements and potential storylines fromNBA live games and tentpole events throughout the season from the NBA's Content Command Center (This will include nights and weekends)
- Passion for curating and publishing video, photo, statistical, and editorial content that also works in tandem with a strong alerts strategy, optimized for open rate and active user engagement
- Active participant in content planning for all league's digital & social platforms
- Support content publishing within the NBA's suite of digital products, as needed