Project Employee, Digital And Social
CurrentCreate & maintain a content messaging calendar for the NBA App, including timing, targeting, segmentation, reporting, and analysis• Write copy for notifications, both in real-time during games & recurring for features, that will drive fan engagement within the NBA App• Identify elements and potential storylines fromNBA live games and tentpole events throughout the season from the NBA's Content Command Center (This will include nights and weekends)• Passion for curating and publishing video, photo, statistical, and editorial content that also works in tandem with a strong alerts strategy, optimized for open rate and active user engagement• Active participant in content planning for all league's digital & social platforms• Support content publishing within the NBA's suite of digital products, as needed
