Perry Tanner Email & Phone Number

Greater Atlanta Area

At GCE Strategic Consulting we help business owners get the results that they both need and deserve at a cost they can afford. We are passionate about challenging people / companies to achieve break-out results and accomplish results beyond their expectations. GCE does this by offering fractional executive support with full-time results.

Santa Clara, Ca

Oversaw programs that secured external funding, engaged customers in lab tests and field trials for product certification. Developed strategies to monetize the technologies. Managed key customer and strategic investor relationships. Collaborated with the executive staff in creating action plans to achieve business objectives.• $80 million in venture capital raised by playing a major role in creating / presenting a compelling business case and insightful financial models to Silicon Valley venture capitalists.• Built a customer engagement process by developing a total cost of ownership (TCO) analysis and cost per home financial model that showcased solution benefits and conveyed through quantitative executive summaries. • Secured field trials with AT&T, Telefonica, Charter, Telstra, Deutsche Telekom, C Spire by applying persuasive skills and economic tools in meetings, discussions and presentations. • Provided executive oversight for the non-technical functions of the business for the first two years.

Norcross, Ga

Led global CRM deployment and worldwide marketing communications with a total staff of 20 and a budget of $8.7 million. Managed content creation, sales support, brand stewardship, demand generation and channel marketing.• $10 million first-year new product revenue identified by developing a solid business case including market potential, customer personas and competitors with marketing activities like pricing, channel management and communications.• 100%+ improvement in partner engagement, 30%+ jump in website traffic, 17%+ growth in demand generation at 10% less cost realized by executing a vision for the global marketing organization.

Norcross, Ga

Directed corporate marketing, investor relations, business and communications strategies. Provided executive oversight for IT operations with a total headcount of 38 and a budget of $5 million. • $5 million of the marketing communications spend leveraged by spearheading the development of a set of brand guidelines that unified image and voice across the organization, allowing SBU messaging ownership.• $2.5 million saved by combining two acquisitions into an existing SBU, selecting the new senior leadership team and restructuring the sales / marketing organization while expanding strategic affiliations in 12 countries. • Drove the successful execution of four major projects during an 18-month interim CIO role, integrated IT functions of three acquired companies, led a $5 million request for proposal (RFP) to procure an ERP system, implemented a $500,000 redesign of an internet site and installed an upgraded enterprise email system.• Recognized as one of Forbes Magazine’s 200 Best Small Companies by partnering with a public relations firm to craft a persuasive message around in-flight connectivity and executing a national PR messaging campaign picked up by Fox Business News, CNBC and WSJ.• 60% revenue boost achieved by introducing a biennial strategy development process with cooperation of the CEO and the board, leading business units to generate exclusive strategies and initiating an acquisition plan.

Greater Atlanta Area

Owned and operated 16 brick and mortar sites and five online bookstores. Participated in all aspects of business including publisher relationship management, budget development and promotion campaign creation. Led a 20-person management team supervising 140 employees. Administered an $11 million annual budget.• 108% rise in EBITDA, 22% reduction in overhead, 20% lift in gross margins and a 9% improvement in COGS accomplished by renegotiating vendor agreements, eliminating excess staffing, redesigning procurement and introducing a loyalty program.• 66% growth in internet revenues attained by capitalizing on web-based sales opportunities and broadening online presence with Amazon, eBay / Half.com, Abe, and Alibris on domestic and international electronic storefronts.• Developed a fresh supply of store inventory by introducing a book trade-in program to encourage customer traffic, paid for with non-cash credits used to buy merchandise. • 28% gain in inventory turns and a 22% gross margin return on investment (GMROI) improvement realized by implementing inventory management technology and re-engineering the business process.

Lawrenceville, Ga

Drove strategic planning across all business sectors, managed marketing activities including public relations, marketing communications and creative media services and crafted corporate messaging. Managed a team of 15 and a budget of more than $1.5 million.• Delivered a three to five-year comprehensive business strategy by managing the development and alignment of a long-range global plan with the CEO and SBU heads. • Played an instrumental role in a $154 million strategic acquisition to enhance European presence as a key contributor to the corporate M&A committee that produced 57% European growth.

Lawrenceville, Ga

Elevated by CEO to direct all functions for fully integrated $100M+ business unit. Provided leadership for team of 300 engineering, operations, sales/marketing, program management, customer service, and financial personnel geographically dispersed in North America, Europe, Latin America, and Asia. * Penetrated U.S. market monopoly. * Repositioned business into two growth markets, resulting in shipments into 90% of world’s countries.* Maintained 40% gross profit margins despite economic decline. Elevated by CEO to direct all functions for fully integrated $100M+ business unit. Provided leadership for team of 300 engineering, operations, sales/marketing, program management, customer service, and financial personnel geographically dispersed in North America, Europe, Latin America, and Asia. * Penetrated U.S. market monopoly. * Repositioned business into two growth markets, resulting in shipments into 90% of world’s countries.* Maintained 40% gross profit margins despite economic decline.

Lawrenceville, Ga

Promoted to revitalize business unit performance and sales team confidence. * Achieved 25% CAGR, leading business unit to become #1 supplier of RF transmission products. * Drove $50M acquisition strategy of three companies. * Reduced product development cycle time by 38%.Additional Scientific-Atlanta experience as Director of Marketing, Digital Video / Executive Account Manager / Marketing Manager / Account Manager.

Bachelor Of Arts (Ba), Political Science And Government

Master Of Business Administration (Mba), Business, Management, Marketing, And Related Support Services