Perry Tanner Email & Phone Number

Greater Atlanta AREA

At GCE Strategic Consulting we help business owners get the results that they both need and deserve at a cost they can afford. We are passionate about challenging people / companies to achieve break-out results and accomplish results beyond their expectations. GCE does this by offering fractional executive support with full-time results.

Santa Clara, CA

• Oversaw programs that secured external funding, engaged customers in lab tests and field trials for product certification. Developed strategies to monetize the technologies. Managed key customer and strategic investor.
• $80 million in venture capital raised by playing a major role in creating / presenting a compelling business case and insightful financial models to Silicon Valley venture capitalists.
• Built a customer engagement process by developing a total cost of ownership (TCO) analysis and cost per home financial model that showcased solution benefits and conveyed through quantitative executive summaries.
• Secured field trials with AT&T, Telefonica, Charter, Telstra, Deutsche Telekom, C Spire by applying persuasive skills and economic tools in meetings, discussions and presentations.
• Provided executive oversight for the non-technical functions of the business for the first two years.

Norcross, GA

• Led global CRM deployment and worldwide marketing communications with a total staff of 20 and a budget of $8.7 million. Managed content creation, sales support, brand stewardship, demand generation and channel marketing.
• $10 million first-year new product revenue identified by developing a solid business case including market potential, customer personas and competitors with marketing activities like pricing, channel management and.
• 100%+ improvement in partner engagement, 30%+ jump in website traffic, 17%+ growth in demand generation at 10% less cost realized by executing a vision for the global marketing organization.

Norcross, GA

• Directed corporate marketing, investor relations, business and communications strategies. Provided executive oversight for IT operations with a total headcount of 38 and a budget of $5 million.
• $5 million of the marketing communications spend leveraged by spearheading the development of a set of brand guidelines that unified image and voice across the organization, allowing SBU messaging ownership.
• $2.5 million saved by combining two acquisitions into an existing SBU, selecting the new senior leadership team and restructuring the sales / marketing organization while expanding strategic affiliations in 12 countries.
• Drove the successful execution of four major projects during an 18-month interim CIO role, integrated IT functions of three acquired companies, led a $5 million request for proposal (RFP) to procure an ERP system.
• Recognized as one of Forbes Magazine’s 200 Best Small Companies by partnering with a public relations firm to craft a persuasive message around in-flight connectivity and executing a national PR messaging campaign.
• 60% revenue boost achieved by introducing a biennial strategy development process with cooperation of the CEO and the board, leading business units to generate exclusive strategies and initiating an acquisition plan.

Greater Atlanta AREA

• Owned and operated 16 brick and mortar sites and five online bookstores. Participated in all aspects of business including publisher relationship management, budget development and promotion campaign creation. Led a.
• 108% rise in EBITDA, 22% reduction in overhead, 20% lift in gross margins and a 9% improvement in COGS accomplished by renegotiating vendor agreements, eliminating excess staffing, redesigning procurement and.
• 66% growth in internet revenues attained by capitalizing on web-based sales opportunities and broadening online presence with Amazon, eBay / Half.com, Abe, and Alibris on domestic and international electronic.
• Developed a fresh supply of store inventory by introducing a book trade-in program to encourage customer traffic, paid for with non-cash credits used to buy merchandise.
• 28% gain in inventory turns and a 22% gross margin return on investment (GMROI) improvement realized by implementing inventory management technology and re-engineering the business process.

Lawrenceville, GA

• Drove strategic planning across all business sectors, managed marketing activities including public relations, marketing communications and creative media services and crafted corporate messaging. Managed a team of 15.
• Delivered a three to five-year comprehensive business strategy by managing the development and alignment of a long-range global plan with the CEO and SBU heads.
• Played an instrumental role in a $154 million strategic acquisition to enhance European presence as a key contributor to the corporate M&A committee that produced 57% European growth.

Lawrenceville, GA

Elevated by CEO to direct all functions for fully integrated $100M+ business unit. Provided leadership for team of 300 engineering, operations, sales/marketing, program management, customer service, and financial personnel geographically dispersed in North America, Europe, Latin America, and Asia. * Penetrated U.S. market monopoly. * Repositioned business.

Lawrenceville, GA

Promoted to revitalize business unit performance and sales team confidence. * Achieved 25% CAGR, leading business unit to become #1 supplier of RF transmission products. * Drove $50M acquisition strategy of three companies. * Reduced product development cycle time by 38%.Additional Scientific-Atlanta experience as Director of Marketing, Digital Video /.

Bachelor Of Arts (Ba), Political Science And Government

Master Of Business Administration (Mba), Business, Management, Marketing, And Related Support Services