◆Oversee brand proposition, B2B marketing, and large client development strategy. Evolving 91APP perspectives on commerce x marketing values. Developing and quantifying value proposition for integrated, customized solutions across products & services for BD or AM.◆Partnering with communication agencies to create new business streams. Analyzing research data, and helping the company make the best go-to-market and business development decisions.◆The chief editor and co-author of 91APP brand commerce whitepaper and market trend reports.◆Curator of brand commerce summits

Led cross-functional teams - including business, technology, and UX - to establish omnichannel consumer journey and OMO communication strategy through the integration of own and bought media, data analytic service, and tailored-made LINE OA solution.◆Leader of NowLab, the cross-market-owned organization to demonstrate creative-led innovation and initiatives.

Head of digital media strategy and buying team that suggested and crafted media strategy, execution, and partnership for international brands. Partnered with Google and Facebook regional tech and business teams for creating pilots of tech-led innovation and data-driven creativity to develop personal consumer experience and better marketing results for clients. Boosted revenue growth by 20% in one year and ranked #3 across Isobar APAC markets.◆Member of Route 500, the global next-leader community in Dentsu Aegis Group, 2017-2019◆Member of Emerging Media Leader Committee in Dentsu Taiwan, 2017-2019◆Initiator of Google DDC (Data Driven Creativity) in Taiwan market

Identified the growth and partnership opportunities for achieving the aim of digital transformation for clients. Drove new revenue streams from 360 communication strategy, media-mix strategy, content creation, social listening, and performance marketing.◆Member of Next Gen, the global digital media community, 2016

Crafted digital media, social, paid search, and integrated creative-led integrated marketing campaigns.

Generated content on Sony Network websites and digital marketing campaigns. Directly reported to the global content team in Japan.