Dave Persaud

Dave Persaud Email and Phone Number

Founder | Fractional CMO, Marketing Advisor, and Consultant @ Incline Point Marketing
New York, NY, US
Dave Persaud's Location
New York City Metropolitan Area, United States, United States
Dave Persaud's Contact Details
About Dave Persaud

I help the world become a more delicious place. As an experienced leader with almost 20 years of marketing experience, I specialize in marketing strategy, brand management, and digital marketing for consumer packaged goods (CPG), fast-moving consumer goods (FMCG), and luxury goods product and brand marketing across the personal care, candy and snacks, gourmet & specialty foods, and wine & spirits categories.Throughout my career, I have developed and executed annual marketing and brand plans for brands ranging from $25 MM to over $500 MM in revenue utilizing a variety of traditional and digital marketing strategies and tactics to accelerate growth at each organization. I have leveraged consumer insights to create 360-degree marketing campaigns including advertising, digital marketing, and social media to rapidly grow and scale up brands and contribute to sales growth with programs and tactics designed to increase lead generation and new business development. Some career highlights include:- Increasing marketing ROI by 23% and growing EBITDA by 8.5%.- Rapidly scaling top line sales from $8 MM to $48 MM in 3 years.- Regaining a dominant 55% market share position in the personal care category.I particularly enjoy restoring growth to stagnant, struggling, and distressed brands, as well as creating innovative new products that add incremental revenue, increase EBITDA, and create differentiation from competition. This success has primed each brand for sustainable future growth and acquisition. I excel at leading cross-functional teams to launch marketing campaigns successfully and build strong, sustainable brands that are built to last and continuously deliver value to customers. I thrive in fast-paced and focused organizations that are results-oriented, exhibit an entrepreneurial spirit, and have a culture of getting things done.When not focusing on building sales and marketing programs, I'm often found spending time with my family, making music (guitar), playing golf, reading non-fiction, or traveling (13 countries and counting).You can email me at me@davekpersaud.com to connect, grab a cup of coffee, and schedule time on my calendar to chat.Competencies: Microsoft Office (Excel, Word, Powerpoint, Access), IRI, Nielsen, NPD, SPINS, Google Analytics, SEO, SEM, Google Ads, Facebook Ads, SAP, Microsoft Dynamics, NAV, Salesforce, NetSuite, Tableau, Wordpress, Shopify, HubSpot, Buffer, HootSuite, Later, Klaviyo, MailChimp, Illustrator, InDesign, Photoshop, Lightroom, PremierePro

Dave Persaud's Current Company Details
Incline Point Marketing

Incline Point Marketing

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Founder | Fractional CMO, Marketing Advisor, and Consultant
New York, NY, US
Website:
inclinepointmarketing.com
Employees:
1
Dave Persaud Work Experience Details
  • Incline Point Marketing
    Founder | Fractional Cmo, Marketing Advisor, And Consultant
    Incline Point Marketing
    New York, Ny, Us
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  • Incline Point Marketing
    Marketing Director | Fractional Cmo | Founder | Go-To-Market Strategy | Digital Marketing
    Incline Point Marketing Dec 2015 - Present
    Stamford, Ct, Us
    A marketing consulting and advisory firm focused on developing the marketing function for startup and growth-phase food & beverage brands. Incline Point Marketing makes it easy for CEOs and Founders to focus on growing sales while providing marketing strategies and campaigns designed to increase leads and nurture customers through custom marketing and sales funnels. Client successes include:- Creation of new sales channel go-to-market strategies that unlocked over $200 million in potential growth. - Development and implementation of digital marketing strategies and plans.- Website development and ongoing SEO / SEM management leading to over 200k annual organic web views.- Content creation for web, YouTube, and social media channels driving over 100k new followers.- New product concept validation within the consumer packaged goods category leading to 3 successful launches and key retail placements worth over $35 million.
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  • Sabatino Truffles
    Vice President Marketing | Marketing Strategy | Marketing Communications | Digital Strategy | Dtc
    Sabatino Truffles Feb 2021 - Nov 2023
    West Haven, Connecticut, Us
    Refocused the leading gourmet truffle company’s marketing efforts to increase brand awareness and open new markets. Directing annual marketing strategic plans, launch strategies and planning, and sales lead generation programs. ▪ Led and coached a marketing team of 4 charged with conceptualizing, planning, and executing global marketing strategy for a broad product portfolio across foodservice, retail, food manufacturing, private label, and direct-to-consumer channels.▪ Created fully integrated, omnichannel marketing programs (digital, public relations, social media, CRM, trade shows) to firmly establish leading market position and distance brand from challenger brands while reducing CPM by over 28%.▪ Developed go-to-market strategy for 3 new product lines / launches and implemented sales enablement strategy to provide sales team with tools to educate key channel partners and increase brand advocacy throughout the distribution chain.▪ Transformed the marketing-sourced and marketing influenced pipeline by leveraging key events and trade shows to gain access to target customer segments. Decreased costs by 12% while increasing leads by 21%.▪ Increased organic search traffic by 64% with dedicated SEO program designed to attract top-of-funnel and bottom-of-funnel prospects.
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  • Restaurant City - Restaurant Equipment Superstores
    Marketing Director | Digital Marketing Strategy | Seo / Sem | Social Media | Email Marketing
    Restaurant City - Restaurant Equipment Superstores Apr 2020 - Feb 2021
    Waterbury, Connecticut, Us
    Built and repositioned a leading restaurant equipment retailer’s branding to expansion efforts into new markets. Developed overall marketing plan, e-commerce strategy, digital and social media marketing programs, and new business development. ▪ Initiated development of new digital marketing program and e-commerce platform to drive additional online sales.▪ Evolved in-store branding presence to create a cohesive customer experience in-store and online.▪ Optimized over $500,000 in paid digital advertising spends on Google Ads and Facebook Ads to improve overall ROAS.
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  • Kobrand Corporation
    Brand Manager | Wine & Spirits | Business Development | Brand Development | P&L Management
    Kobrand Corporation Sep 2017 - Mar 2020
    Purchase, New York, Us
    Spearheaded all marketing activity across 13 proprietary and agency brands in fine wine portfolio with full P&L oversight, developing and directing annual marketing plans, PR / social media activations, and sales planning. ▪ Launched three high-imaging agency brands in three consecutive years, increasing revenue while contributing additional profit to the organization’s bottom line. ▪ Extended market reach by authoring strategic brand positioning, developing, communicating, and implementing all brand marketing plans.▪ Directed Public Relations team’s conceptual implementation of all public relations strategies, campaigns, and events to increase brand awareness, brand equity, and premium positioning.▪ Galvanized new distribution gains in the off-premise channel by fostering strategic partnerships to increase store penetration and generating POS materials including displays, sell sheets, and coupon programs.▪ Drove targeted new business development by monitoring and analyzing consumer trends, synthesizing into insights, and introducing ten new line extension SKUs.
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  • The Lamb Company
    Director Of Marketing, Communications & Pr | Strategic Branding | Fmcg | Trade Marketing
    The Lamb Company Oct 2013 - Jan 2017
    Etobicoke, Ontario, Us
    Optimized and built a leading international meat importing firm’s marketing capabilities, directing all facets of corporate communications, product management, market analysis, distributor marketing, and digital marketing. ▪ Recruited by and reported directly to CEO as organization's head of marketing to rebrand and reposition company and brands. Managed a $250+ MM P&L driven by groundbreaking marketing initiatives that drove a 25% increase in profit. ▪ Unlocked incremental $20M in revenue by predicting trend, conceptualizing, developing, and launching new value-added, pre-seasoned lamb products.▪ Realized 200K+ unique website visitors annually and 10K+ social media followers elevating corporate profile/branding with design and launch of websites plus social media profiles aimed at increasing digital presence.▪ Grew category by 11% with enhanced in-store merchandising programs at retailers such as Sam's Club, Safeway, Kroger, Albertson's, and Stew Leonard's, with strategy leading to full-scale program across all 652 Sam’s Club locations.
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  • Demet'S Candy Company
    Brand Manager | Cpg | Food | Snacks | P&L Management | Forecasting
    Demet'S Candy Company Jan 2009 - Oct 2013
    • Accelerated sales growth of FLIPZ Chocolate covered Pretzel brand from $8MM in 2009 to $48MM in retail sales in 2013 to regain #1 market share in the category by leveraging a small budget to focus advertising, promotions, and social media campaigns.• Transitioned Treasures brand from Nestlé ownership, then rebranded and refined brand value proposition and product portfolio to lower production costs and increase distribution. • Drove product development process from concept phase through execution including managing cross-functional launch teams composed of third-party vendors and suppliers, as well as internal production staff.• Selected by board members and Senior Management team to facilitate the sale of TrueNorth brand to B&G Foods and sale of DeMet’s Candy Company to Yildiz Holdings for $221MM in 2013.• Implemented 2 price increases to maintain brand profitability despite rising input costs by communicating clearly to sales team and key retail customer accounts.
  • Philips Consumer Lifestyle
    Associate Brand Manager | Philips Norelco | Personal Care | Brand Management
    Philips Consumer Lifestyle Jun 2006 - Dec 2008
    Amsterdam, Noord-Holland, Nl
    • Built continuous market share increases from 50.5% to 55% and grew electric shaving category by 5% by adding consumer promotions and sweepstakes overlays to traditional media campaigns in order to extend reach and awareness of brand in-store and online.• Improved brand presence at retail by developing in-store merchandising program designed to better educate consumers about the product’s features and benefits.• Recipient of the 2007 Spirit Award for positively impacting company’s culture and personifying company’s core values.
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  • Philips Consumer Lifestyle
    Assistant Brand Manager | Philips Norelco | Product Marketing | Business Analysis
    Philips Consumer Lifestyle Jun 2005 - Jun 2006
    Amsterdam, Noord-Holland, Nl
    • Reversed 3 consecutive years of market share decline by increasing advertising spend and optimizing media strategy to grow market share from 42% to 50.5% in 6 months.• Created marketing tracking reports based on AC Nielsen and NPD data to update Senior Leadership team of progress toward goals and KPIs.
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  • Philips
    Brand Management Intern | Budget Management | Competitive Analysis
    Philips May 2004 - Aug 2004
    Amsterdam, Noord-Holland, Nl
    - Facilitated marketing budget reconciliation process and administration of purchase orders and invoicing. - Co-ordinated market research initiatives and weekly POS data (NPD) reporting. - Tracked competitive advertising and promotions.
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  • North Castle Partners
    Intern | Marketing Agency | Advertising | Focus Groups
    North Castle Partners Jun 2001 - Sep 2001
    Greenwich, Connecticut, Us
    - Conducted market analysis and competitive tracking reports for clients.- Crafted preliminary marketing campaign concepts aimed at a teenage audience for multiple brands and concepts.
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Dave Persaud Skills

Product Development Marketing Strategy Brand Management Competitive Analysis Management Marketing Consumer Products Customer Insight Marketing Management Marketing Communications Trade Marketing Market Research Marketing Research Brand Development Strategy Advertising Shopper Marketing Iri Product Marketing Social Media Strategic Planning Budgets Market Analysis Forecasting Negotiation Fmcg P&l Management Market Planning New Business Development Event Planning Trade Shows Brand Equity Integrated Marketing Leadership Budget Management Online Marketing Social Media Marketing P&l Microsoft Office Private Label Html Css Seo Business Development Digital Marketing Wine And Spirits Industry Wine Marketing Wine Tasting

Dave Persaud Education Details

  • University Of Connecticut School Of Business
    University Of Connecticut School Of Business
    Marketing
  • University Of Massachusetts Amherst
    University Of Massachusetts Amherst
    Business Concentration
  • Mount Holyoke College
    Mount Holyoke College
    International Relations
  • Wine & Spirit Education Trust
    Wine & Spirit Education Trust
    Level 3 Award In Wine & Spirits
  • Wine & Spirit Education Trust
    Wine & Spirit Education Trust
    Level 2 Award In Wine & Spirits

Frequently Asked Questions about Dave Persaud

What company does Dave Persaud work for?

Dave Persaud works for Incline Point Marketing

What is Dave Persaud's role at the current company?

Dave Persaud's current role is Founder | Fractional CMO, Marketing Advisor, and Consultant.

What is Dave Persaud's email address?

Dave Persaud's email address is dp****@****its.com

What is Dave Persaud's direct phone number?

Dave Persaud's direct phone number is +120352*****

What schools did Dave Persaud attend?

Dave Persaud attended University Of Connecticut School Of Business, University Of Massachusetts Amherst, Mount Holyoke College, Wine & Spirit Education Trust, Wine & Spirit Education Trust.

What are some of Dave Persaud's interests?

Dave Persaud has interest in Networking, Social Services, Children, Entrepreneurship, Economic Empowerment, Marketing, Education, Mentoring, Reading, Music (Avid Guitarist).

What skills is Dave Persaud known for?

Dave Persaud has skills like Product Development, Marketing Strategy, Brand Management, Competitive Analysis, Management, Marketing, Consumer Products, Customer Insight, Marketing Management, Marketing Communications, Trade Marketing, Market Research.

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