Persia Gough

Persia Gough Email and Phone Number

Marketing Leader | Brand | Communications | Customer Experience | Connecting people @ YourLand Developments
Persia Gough's Location
Greater Melbourne Area, Australia, Australia
About Persia Gough

People have always fascinated me, I’ve been a social stalker from a young age. My nickname growing up was Tony Barber as I loved nothing more than bailing up my neighbours, family friends, and even the postman, asking "who, what, why?" I followed this passion to university and quickly moved to marketing when I realised anthropology would not give me the dollars I needed to fuel my love of travel.So today as a marketing leader, I gravitate to roles where I can help build, learn from or engage with people and their communities. Beyond the customers I serve, I feel most energised seeing the team I have built thrive, or where I’ve supported, grown and mentored someone to reach achievements they never expected.I’ve worked across many global industries and companies who have people at their heart. Immersing myself in culture, customer insights and helping people embrace change as learning opportunities is where I do my best work.Things I'm good at:- Leading and inspiring teams- Squeezing in time to read a book a week - minimum- Not taking things personally- Being a role model and champion to help working mums thrive- Having a good bullsh!t detector- Asking - is there a better way to do this?Things I'm not so good at:- Doing things just because they have always been done that way - Laughing quietly - Being dishonest - Singing (but I've joined a choir and am determined to improve those vocal muscles) - Being an early bird - Overpromising

Persia Gough's Current Company Details
YourLand Developments

Yourland Developments

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Marketing Leader | Brand | Communications | Customer Experience | Connecting people
Persia Gough Work Experience Details
  • Yourland Developments
    Head Of Marketing
    Yourland Developments May 2024 - Present
    Southbank, Victoria, Au
    Senior leadership role overseeing the corporate & project marketing, communications and customer experience team and functions. Key to this role is evolving the corporate brand and customer experience program to support its rapid growth plans. YourLand is one of Victoria’s largest private property groups with a pipeline of over 15,000 lots spanning mixed-use precincts, residential, industrial and commercial.
  • Lendlease
    National Marketing Manager, Development
    Lendlease Feb 2022 - May 2024
    Barangaroo, Nsw, Au
    Lead marketing teams across Lendlease Australia's residential, B2B and consumer brands and iconic urban regeneration precincts. Build place vision and proposition and customer insights to support new business opportunities. Marketing head for Lendlease’s Australian residential, office and industrial sectors and part of senior leadership team.
  • Lendlease
    State Marketing Manager Vic/Sa
    Lendlease Jun 2019 - Feb 2022
    Barangaroo, Nsw, Au
    Responsible for marketing across the VIC/SA Lendlease Property portfolio which spans Residential (Communities and Apartments), Retirement Living, Retail and Urban Regeneration. Accountable for region’s marketing plans and KPIs for over 40 properties, leading a team of up to 15 marketers.
  • Lendlease
    Senior Marketing Manager - Urban Regeneration
    Lendlease Jul 2018 - Jun 2019
    Barangaroo, Nsw, Au
    Lead marketing strategy and delivery of strong place propositions, sales and marketing campaigns to support community growth and build vibrant and thriving places. Lead marketing across Victoria Harbour, Toorak Park & Melbourne Connect precincts; covering Residential, Commercial, Place and Retail asset classes.
  • Melbourne Convention And Exhibition Centre
    Marketing And Communications Manager
    Melbourne Convention And Exhibition Centre Feb 2012 - Jun 2018
    South Wharf, Victoria, Au
    Accountable for end-to-end venue and event marketing, customer and visitor communications, brand strategy, wayfinding and marketing for its cafes and pop-up food outlets. Part of marketing group responsible for activating and promoting new South Wharf precinct with government, hoteliers, retailers and tourism operators.
  • The National Trust Of Australia (Victoria)
    Marketing Coordinator
    The National Trust Of Australia (Victoria) May 2011 - Feb 2012
    Melbourne, Vic, Au
    Produced annual property and fundraising marketing plans for its 20 heritage attractions including activating partnerships with Melbourne tourism services.
  • Department Of Justice And Regulation, Victoria, Australia
    Communications Project Adviser
    Department Of Justice And Regulation, Victoria, Australia Nov 2010 - May 2011
    Melbourne, Victoria, Au
    Manage awareness and behavioural campaigns focusing on the Working with Children Check.
  • Mind
    Communications Officer
    Mind Dec 2009 - Jul 2010
    London, Stratford, Gb
    Build and launch a UK-wide campaign to raise support for mental health issues in workplaces, leveraging its 300+ offices and charity stores across the UK, ambassador network and celebrity endorsers.
  • Training And Development Agency For Schools
    Communications Account Manager
    Training And Development Agency For Schools Nov 2008 - Dec 2009
    Manchester And London, Gb
    Provide high-level communications advice and delivered integrated marketing projects in collaboration with internal stakeholders and policy teams within this UK Government Agency.

Persia Gough Education Details

  • Marketing Week Mini Mba With Mark Ritson
    Marketing Week Mini Mba With Mark Ritson
  • Monash University
    Monash University
    Public Relations
  • Monash University
    Monash University
    Tourism Management & Marketing

Frequently Asked Questions about Persia Gough

What company does Persia Gough work for?

Persia Gough works for Yourland Developments

What is Persia Gough's role at the current company?

Persia Gough's current role is Marketing Leader | Brand | Communications | Customer Experience | Connecting people.

What schools did Persia Gough attend?

Persia Gough attended Marketing Week Mini Mba With Mark Ritson, Monash University, Monash University.

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