David Best Email & Phone Number

A true European from the age of 18, my multi-cultural business experience spans manufacturing industry, communications, distribution, service industry, design, branding and strategy consulting across Europe.I've set up four companies from scratch in France - and assisted many more. Today I help all kinds of B2B companies to maximise results from their marketing investment.What I do to make my clients more effective :Foreign companies seeking to enter the French market often use my local knowledge, contacts, experience and language skills.Specialties:Competitive positioning analysis : What makes 'our' product or service different ? Why should someone buy from 'us' rather than the competition ?Marketing effectiveness audits : How well did that marketing tactic work ? And for how long ?Start-up companies : Business model evaluation, refinement and testing. Competitive research. Funding assistanceCorporate and product branding strategies : Optimising your brand architecture to maximise market impact and minimise costCRM database creation and exploitation : Identifying and prioritising the prospects, establishing a sleek, effective CRM database - then sweating it to get the business !Restructuring, deduplicating, cleaning, enhancing and verifying CRM dataInstalling CRM security features to ensure that the invaluable data on your prospects and clients stays within your companyCompliance with GDPR requirements. Sensible, down to earth advice on how to comply - without the bull***tDay-to-day maintenence and enhancement of a CRM system. Trouble-shooting, training users, enhancing adoption rates, ad hoc modifications, customisations, 24 hour hot-line for usersAssignments typically vary from 3 month ‘review & recommend’ marketing optimisation missions through to long term, retainer-based custodianship of clients’ CRMs

Listed skills include Strategy, Start Ups, Marketing Strategy, Marketing, and 20 others.