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- Planed IMC marketing strategy by coordinating CRM, AD and PR departments- Enhanced CRM activities with landlords: implementing banner display & exhibition in the malls, mailing catalogs to department store VIPs, - Operated store planning, display tools, catalogs and window animations- Managed media plan and implemented advertising material in line with HQ- Coordinated digital activities: SEO, banner display and Facebook - Controlled marketing and communication budget in… Show more - Planed IMC marketing strategy by coordinating CRM, AD and PR departments- Enhanced CRM activities with landlords: implementing banner display & exhibition in the malls, mailing catalogs to department store VIPs, - Operated store planning, display tools, catalogs and window animations- Managed media plan and implemented advertising material in line with HQ- Coordinated digital activities: SEO, banner display and Facebook - Controlled marketing and communication budget in coordination with F&A Show less

- Organized opening event of the first Asia Maison Baccarat: planing and executing the media strategy, presentation, opening party and inviting press, celebrities, potential clients(architects, designers and influencers)- Coordinated the CRM activities: recruiting clients, sending DMs, and in-store animations - Developed the AD materials and negotiated prime position of key magazines - Managed and operated local web-site, SNS accounts and digital activities - Controlled MKT… Show more - Organized opening event of the first Asia Maison Baccarat: planing and executing the media strategy, presentation, opening party and inviting press, celebrities, potential clients(architects, designers and influencers)- Coordinated the CRM activities: recruiting clients, sending DMs, and in-store animations - Developed the AD materials and negotiated prime position of key magazines - Managed and operated local web-site, SNS accounts and digital activities - Controlled MKT budget Show less

- Planned and executed PR strategy for world wide events: Esprit Dior Seoul exhibition and House of Dior opening- Negotiated editorial pages for special features based on strong relationships with journalists - Coordinated digital activities: wireless news media, communities, blogs and social media- Communicated with French headquarters to develop the press materials

- Leaded Pan-Asia celebrity marketing with K-pop stars: Jun Ji-hyun, Kim Soo-Hyun and so on.- Planed and managed PR activities and budget - Coordinated HQ's PR strategy with Milan office

- Participated in Pan-Asia fashion show: Fendi on Han-River- Communicated with APAC reign and coordinated HQ's strategy - Managed press releases and media coverage- Strong relationship with stylists and entertainment agencies