Pervez PyarAli born on 1st November 1967 is a Pakistani, Film and TV Commercial Director and Production Lead.He has worked with numerous renowned brands and celebrities for TV Commercials, Music Videos & Documentaries Production and Direction.Pervez began his career as a DOP and Linear Editor in 1989, assisting his Father PyarAli Manji and his now 47 years old business, Color Films. He is one of the pioneers in developing creative content with hands on experience from 35 mm, U-Matic, Beta, Digi-Beta to the new tech 4K Gears.In 1993, Pervez brought success to the first Music Channel Charts with Combine Production for PTV and NTM, making it the Super Hit Show of the Era. He gave the pop music industry a boom and gave way for many new singers and groups who dominated the charts, followed by the direction of a no. of super hit music videos like Babeya for Sajjad Ali, Purani Jeans for Ali Haider, Jugni for Saleem Jawed and many more.Marking his directorial debut in mid 90s, he extensively works in all visual media from TVCs to music videos to documentaries. In 2000, Pervez took over his production company, Color Films. Under this banner, Pervez ventured into TV commercials and carved a niche for him, making high impact Ad films for some of the biggest brands in the country including PSO, Soya Supreme, Master MoltyFoam, Metro Milan, Mobilink, Millat Fan, Fazaiya Housing Scheme, Abbott Pediasure, Jung Newspaper, National Bank of Pakistan, Kernel Pop and among many others.A strong portfolio spanning many styles, genres and techniques - Pervez is a believer in hard work and creativity. His films are a reflection of his personality – sensitive, clear, cutting edge, experimental, creative and soulful – elevating reality to art.