Associate Prof. Pervin Olgun is a mathematician and a statistician who has founded Barem, the third research agency of Turkey. She dedicated her career to the establishment and growth of the industry. She took the pioneering role in employing academic research principles and quality systems in marketing research; initiated and lectured trainings in collaboration with Turkish Marketing & Opinion Research Association (TUAD). In various periods, she served ESOMAR as country representative for 10 years; acted as board member and head of ethical committee of TUAD. Ms. Olgun initiated the work in setting up sector quality standards in 2004, and signed the ‘Declaration of Turkish Quality Movement’ introduced by KALDER (Quality Association) and TUSIAD (Turkish Industry and Business Association)Barem was the first agency to acquire ISO 20252 in Turkey and one of the leading agencies in the world. She locally promoted ISO 20252 which recently became a must for TUAD corporate membership; and promoted ESOMAR which is now a prerequisite to most public tenders. Moreover received the first ‘European Foundation for Quality Management 4*’ award in 2007-the first MR agency in the world- followed by 5*award in 2009; and by ‘National Quality Prize’ in 2010. Under her leadership, Barem has sustained growth and long term partnerships with leading local and global clients; brought novelties to the market.Ms. Olgun has collaborated with the leading global agency Research International Group for 15 years, currently holds an active role in WIN-Gallup International Association. She is a board member of TUAD and member of IAA (International Advertising Association), and also involved with social responsibility projects, taking active role in leading NGO’s like TEMA (The Turkish Foundation for Combating Soil Erosion) and KALDER.