Lawrence Peryer Email and Phone Number
Kirkland, WA, US
Lawrence Peryer's Location
Greater Seattle Area, United States, United States
Lawrence Peryer's Contact Details
Lawrence Peryer work email
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About Lawrence Peryer
🎶 Experienced C-level executive with a proven track record in strategic leadership, revenue growth, and business development within the music industry.With an extensive history in the world of music and entertainment, I have had the privilege of witnessing and contributing to its evolution firsthand. From my early days as a trailblazer at CD Universe to leading internal startups at Warner Music Group and Amazon, and my pivotal roles at innovative startups like Lyte, I've cultivated a deep understanding of the industry's intricacies and nuances, challenges and opportunities.My journey has been defined by a pursuit of innovation and excellence, coupled with a desire to nurture talent and foster unforgettable experiences for artists and fans alike. Whether it's pioneering new revenue streams through e-commerce platforms, producing groundbreaking commercial releases, or spearheading immersive retail experiences, I've always strived to push the boundaries of what's possible, or do the impossible.Among my most satisfying accomplishments are the multi-award-winning Bowie 75 immersive experiences, which not only celebrated the iconic David Bowie but also set a new standard for fan engagement and revenue generation. Similarly, my strategic leadership at Lyte saw me triple net revenue and contribute to raising over $50MM in capital, even amidst the challenges posed by the COVID-19 pandemic.I am deeply committed to leveraging my expertise and insights to continue shaping the future of the music industry, driving innovation, and creating meaningful connections between artists and their audiences. Whether it's through groundbreaking projects, strategic partnerships, or mentoring the next generation of industry leaders, I am dedicated to continuing to contribute to an industry that has given me so much.
Lawrence Peryer's Current Company Details
23 Media Ventures Llc
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Principal and Creative Producer
Kirkland, WA, US
- Website:
- 23mediaventures.com
- Employees:
- 2
Lawrence Peryer Work Experience Details
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Principal And Creative Producer23 Media Ventures LlcKirkland, Wa, Us
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Founder, Producer And Consultant23 Media Ventures Llc Jan 2001 - PresentNormandy Park, Wa, UsI utilize my comprehensive industry knowledge and network to manage the development and launch of new ventures for major entertainment artists and brands. I generate and produce ideas and create original products directly with artists and their teams. Select projects Include:- Managing Editor, The Buzz, the podcast of the Jazz Journalists Association, an international professional organization of writers, photographers and broadcasters focused on jazz.- Producer, for Keith Richards: MAIN OFFENDER (30th Anniversary Edition) (2022); Deluxe Reissue of KEITH RICHARDS LIVE AT THE HOLLYWOOD PALLADIUM (2020); Gold Clio-winning 30th Anniversary Reissue of TALK IS CHEAP (30th Anniversary Edition) (2019); 40th Anniversary Reissue of RUN RUDOLPH RUN, the first solo single by Keith Richards (2018); WINGLESS ANGELS: LIMITED DELUVE EDITION, a Grammy-nominated (Best Boxed or Special Limited Package) CD/DVD/Book box set documenting the Jamaican music project led by Keith (2011); VINTAGE VINOS, his first-ever "greatest hits" (2010); WINGLESS ANGELS: A SHORT FILM, a Telly Award Award-winning documentary film, about the Jamaican music project led by Keith (2011).- Producer, Bowie 75, two three-month pop-up experiential retail shops (Oct 2021 - Jan 2022) marking the 75th birthday of David Bowie; Gold Finalist at the 2022 EX Awards for Best Pop Up Experience; Bronze Eventex Awards for Retail Experience and Event Storytelling categories- Producer, UNBOUND, a multi-nominated, award-winning Instagram miniseries interpreting and inspired by David Bowie's final album, ★ (pronounced "Blackstar"); (Best Film, Austin Arthouse Film Festival) (2016)- Freelance writer for outlets including KNKX, All About Jazz, Clickz, and Gray Areas- More writing, film, discography, credit and awards at www.lawrenceperyer.com
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Co-FounderThe Tonearm Nov 2024 - PresentNormandy Park, Wa, UsThe Tonearm is a comprehensive platform for exploring creativity, the artistic viewpoint, and cultural discourse. I write for and co-publish TheTonearm.com, an ambitious and thoughtfully curated online magazine dedicated to amplifying the voices of boundary-pushing artists and innovators across multiple mediums, including music, visual art and more.I executive produce and host Spotlight On (and have since its launch in Jan 2020), a podcast covering the musicians, writers, innovators and ideas shaping media, entertainment, and culture. -
Chief Commercial OfficerLyte Apr 2022 - May 2023San Francisco, Us -
Chief Strategy OfficerLyte Jan 2021 - Jun 2022San Francisco, UsIn this role, I oversee strategic direction and corporate development for the company. I direct corporate, communications, and public relations strategies aligned with brand values, key demo targets, and business objectives, and I develop creative fundraising strategies, C-Level team development initiatives, product development influencer, and other activities in partnership with the Founder/CEO.• Identify growth opportunities in new verticals and territories while developing go-to-market and product/market fit for each.• Execute a robust, revenue-generating sales operations, fundraising, and business development strategy, stimulating $35M in proceeds.• Recruit and sign on-brand, on-model clients and artists by negotiating project terms and deals.• Maximized communication and leadership skills to support client services and partner relations.• Launch public relations and communications strategies that generated national and international coverage.• Produce and host a weekly podcast, developing material featuring musical artists, business executives, authors, journalists, and others into a high-quality, viable episodic series.
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Chief Revenue OfficerLyte Jan 2020 - Jan 2021San Francisco, Us
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Head Of Business And Corporate DevelopmentLyte Sep 2018 - Jan 2020San Francisco, Us
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Director, Events & TicketsAmazon Jan 2017 - Jun 2018Seattle, Wa, UsIn this role, I led the development plans for a proposed initiative to launch a customer-focused ticketing and live events business to promote concerts, arts, content experiences, and personality-driven programming in the United States.• Collaborated with executives, talent representatives, venues, and key stakeholders within the creative community to pitch concepts and evaluate the program's potential success in the United States.• Guided the program's proposed action plan as the company's leading expert in the North American music and entertainment industry.• Examined development, distribution, and production ideas.• Co-invented numerous patent-pending innovations for live event and venue experiences. -
Executive Vice President, Wea Global Consumer Sales & Marketing GroupWarner Music Group Feb 2015 - May 2016New York, New York, Us• Built a scalable, revenue-focused, and cost-conscious centralized entity to best service business units across more than 25 territories globally and all major affiliated labels worldwide; unified a global “extended rights” commercial group by combining multiple existing internal business units.• Maintained full P&L responsibility for over $100 million in annual revenues from e-commerce for music, collectibles, tickets, VIP, and fan clubs as well as merchandise operations in retail, tour, and brand licensing.• Created a previously lacking level of humility and spirit of collaboration within the group while focusing on viewing constituents as clients and listening to their needs to provide customized solutions. • Provided top line business-critical leadership to facilitate streamlined operational cohesion on a global scale.• Drove tremendous revenue growth from $65 million in 2013 to $85 million in 2015 by acquiring new business and securing additional revenues from existing client base.• Reduced OPEX spending by approximately $3 million in 2 fiscal years, a 22% reduction from 2014 to 2015 following an 11% drop from 2013 to 2014 by minimizing the vendor footprint through consolidation and removal of duplicative/unused services, right-sizing, and renegotiating deals. • Improved the staffing model and lowered staff headcount also contributing to these OPEX savings.• Secured long-term costs savings, regulatory compliance, and risk mitigation for the company by effectively leading numerous sophisticated infrastructure projects.• Selected as 1 of only 30 executives (out of 4,000 employees) from around the world chosen to participate in a ground-breaking 1 year leadership and innovation development program, “Topline” completed in June, 2015. Nominated by manager and chosen by a corporate committee for this corporate program.• Collaborated on a project later implemented as a key company initiative; played a significant role in building the project team. -
Head Of Direct-To-Consumer, Wea Global Consumer Sales & Marketing GroupWarner Music Group Jan 2013 - Feb 2015New York, New York, UsCentralized shared services bureau responsible for the development, application, management, and optimization of technology, marketing, and operations to turn label and artist goals into “must-have” opportunities for fans.• Secured new business worth millions of dollars over several years by personally working with multiple international superstar recording artists.• Streamlined the staffing model, integrating personnel from Artist Arena and existing US Direct-to-Consumer teams into one group; cut OPEX and CAPEX spending while serving business units supported by the group.• Drove down ongoing overhead costs significantly through this consolidation and office move.• Pioneered a strategy, financial model, and point of view for combined group and C-Level corporate executives.
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Chief Executive Officer, Artist ArenaWarner Music Group Jan 2012 - Feb 2013New York, New York, UsA major division of Warner Music Group, recognized as the expert in captivating music fans while creating thoughtful products and experiences to bring fans closer to the artists they love.• Turned-around a struggling division by identifying and targeting untapped growth opportunities, unlocking scale in the business by instilling a culture of metrics and accountability, revitalizing the approach to products and deals, integrating centralized services and resources with parent company, and planning for future business. • Generated profits and improved focus by revamping client acquisition strategy to target top 200 companies.• Achieved a double-digit reduction in total overhead costs in only eight months by restructuring the staffing model while minimizing other unnecessary expenses.• Clarified millions of dollars on the balance sheet by overseeing internal & external audit processes.
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President, Ultrastar EntertainmentLive Nation Entertainment May 2001 - Sep 2008Beverly Hills, California, UsGlobal leading entertainment group (www.ultrastar.com) partnering with major music and entertainment brands to develop and manage their online business presence through a combination of marketing and technical services.• Maintained full Executive management and P&L responsibility; led business development, marketing, client relations, customer service, finance, and IT; reported directly to division CEO / Parent Company Chairman.• Promoted to President in 2005 after initial hire as Senior Vice President of Marketing Services in 2002; engaged as Consultant in 2001 after previously contributing to development of the initial business plan in 1997.• Drove revenue growth from $2 million to $16 million while maintaining ~35% operating margins and ~10% EBITDA by developing and implementing innovative operational, product, and marketing strategies.• Turned-around an underperforming unit grossing $7 million in revenue in 2004, taking over in 2005 and generating more than $20 million in 2006 by shifting client acquisition efforts to higher-value clients, facilitating a higher gross per client average without the need to add incremental staffing. -
Vice President MarketingImix.Com Aug 1998 - Jan 2001• Built and managed key relationships with leading music retailers (Musicland, Transworld, Tower Records), key web firms (MSN, CDNOW, AMFMi), and major record labels (Warner Bros. Jazz, Elektra, Arista, Maverick).• Increased revenues from $50,000 to more than $2 million in 2 years by developing highly effective marketing strategies while managing B2B sales, merchandising, promotions, customer service, and business development.• Achieved zero turnover while growing staff from 3 to 30 personnel in a competitive internet boom job market.
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Account Relations CounsultantDoubleclick, Inc. Oct 1997 - Aug 1998• Secured advertising contracts worth $300,000 on average by negotiating with leading direct marketing buyers.
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Director, Business DevelopmentCd Universe, Inc. Apr 1996 - Oct 1997Wallingford, Ct, Us• Launched this pioneer company in the online music sales market by planning and implementing the business plan, negotiating initial supplier contracts, and controlling an advertising budget or more than $100,000.• Generated sales growth from start-up to $10 million in only 15 months resulting from strategic marketing.• Pioneered one of the industry’s first commission-based reseller affiliate programs, Link Partners. -
OwnerThe Space Between May 1993 - Jan 1997• Launched and ran successful online/mail order bookstore; managed all aspects of the businesses while developing all marketing strategies and materials to drive profitable business.
Lawrence Peryer Skills
Online Marketing
Entertainment
E Commerce
New Media
Social Media Marketing
Digital Marketing
Marketing
Digital Media
Music
Social Media
Music Industry
Business Development
Strategy
Digital Strategy
Marketing Strategy
Entrepreneurship
Management
Email Marketing
Leadership
Social Networking
Strategic Partnerships
Product Development
Start Ups
New Business Development
Content Strategy
Seo
Music Production
Monetization
Direct Marketing
Business Strategy
Writing
Recording
Executive Management
Operations Management
Turnaround Experience
Creative Media
Team Leadership
Project Management
Affiliate Marketing
Digital Distribution
Film Production
Start Up Environment
Business Transformation
New Technology Evaluation
P And L Oversight
Crm
Event Ticketing
Business Innovation
Consolidation
Community Engagement
Lawrence Peryer Education Details
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Southern Connecticut State UniversityComputer Science
Frequently Asked Questions about Lawrence Peryer
What company does Lawrence Peryer work for?
Lawrence Peryer works for 23 Media Ventures Llc
What is Lawrence Peryer's role at the current company?
Lawrence Peryer's current role is Principal and Creative Producer.
What is Lawrence Peryer's email address?
Lawrence Peryer's email address is lp****@****dia.com
What is Lawrence Peryer's direct phone number?
Lawrence Peryer's direct phone number is +191767*****
What schools did Lawrence Peryer attend?
Lawrence Peryer attended Southern Connecticut State University.
What skills is Lawrence Peryer known for?
Lawrence Peryer has skills like Online Marketing, Entertainment, E Commerce, New Media, Social Media Marketing, Digital Marketing, Marketing, Digital Media, Music, Social Media, Music Industry, Business Development.
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