Oliver Perzborn

Oliver Perzborn Email and Phone Number

Leiter Kommunikation, Marketing and Pressesprecher @ Bundesanstalt für Materialforschung und -prüfung (BAM)
Berlin, DE
Oliver Perzborn's Location
Berlin Metropolitan Area, Germany
About Oliver Perzborn

Broad and long-lasting consulting, management and leadership experience | Specialist in brand management, marketing communications, trend research, consumer insights, strategy, and innovation | Deep understanding of both the creative and analytical elements of Marketing & Innovation | Superior presentation and communication skills (oral and written) | Excellent Workshop & Design Sprint Facilitator | Efficient & well-structured working method | Used to work with cross-functional teams in agile working environments

Oliver Perzborn's Current Company Details
Bundesanstalt für Materialforschung und -prüfung (BAM)

Bundesanstalt Für Materialforschung Und -Prüfung (Bam)

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Leiter Kommunikation, Marketing and Pressesprecher
Berlin, DE
Oliver Perzborn Work Experience Details
  • Bundesanstalt Für Materialforschung Und -Prüfung (Bam)
    Leiter Kommunikation, Marketing And Pressesprecher
    Bundesanstalt Für Materialforschung Und -Prüfung (Bam)
    Berlin, De
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  • Bundesanstalt Für Materialforschung Und -Prüfung
    Head Of Corporate Communications & Marketing
    Bundesanstalt Für Materialforschung Und -Prüfung Sep 2020 - Present
    Berlin, Deutschland
    Responsible for Corporate Communications | Public & Media Relations | Online Marketing | Content Management | Social Media | Event Marketing | Corporate Design | Brand Strategy | Internal Communications
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  • Muthesius Academy Of Fine Arts And Design
    University Lecturer (Marketing)
    Muthesius Academy Of Fine Arts And Design Apr 2006 - Mar 2022
    Kiel
    Founded on 1st January 2005, the Muthesius Academy of Fine Arts and Design in Kiel is Germany's northernmost and youngest school of higher education devoted to the systematic study of art and design.
  • Axel Springer Se
    Director Of Marketing (News Media Print Germany)
    Axel Springer Se Oct 2017 - Aug 2020
    Berlin Area, Germany
    Led cross-unit B2B & B2C marketing initiatives and programs for Axel Springer's German print portfolio (Bild, Bild am Sonntag, Welt, Welt am Sonntag, Auto Bild, Computer Bild, Sport Bild etc.)Set up and managed a shared service center for marketing services (market research, media planning and ad production) with 34 full-time employeesAppointed als co-managing director at the "Gesellschaft für integrierte Kommunikationsforschung", a private limited company for integrated communications research owned by the 5 largest german publishing houses
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  • Media Impact Gmbh & Co. Kg
    Head Of Marketing Services & Media Innovation
    Media Impact Gmbh & Co. Kg May 2017 - Sep 2017
    Berlin
    Led a cross-functional team with 30 FTEsResponsible for all B2B marketing activities including market research and analysis, website, newsletter, trade shows, road shows, etc. Consistent alignment of marketing and sales activities to rapidly changing customer needs
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  • Beyondlabs Gmbh
    Founder & Managing Partner
    Beyondlabs Gmbh Apr 2009 - Apr 2017
    Berlin
    beyondlabs is a forward-thinking consulting firm that specialises in strategy, marketing, innovation and beyond. We help companies translate trends into business opportunities, stay ahead of the competition and grow their business by helping them understand people, culture and change.
  • Design Akademie Berlin
    Associate Professor "Strategic Planning" & "Trends Research"
    Design Akademie Berlin 2012 - Sep 2016
    Berlin
    The design academy berlin provides higher education and training programmes for young executives in communications, marketing, advertising and design.
  • Diffferent Labs Gmbh
    Co-Founder & Managing Partner
    Diffferent Labs Gmbh Oct 2011 - Mar 2013
    Berlin Und Umgebung, Deutschland
    From Oktober 2011 to March 2013 beyondlabs and Berlin based strategy agency diffferent joined forces to work on new approaches to marketing and innovation. Part think tank, part research & development center and part innovation space, the lab was designed to inspire business leaders and help them to come up with more effective, more engaging and more exciting brand strategies.
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  • Reinsclassen
    Managing Director
    Reinsclassen Jan 2008 - Mar 2009
    Hamburg Und Umgebung, Deutschland
    SCOPE: Branding, Corporate Identity, Corporate Language, Naming, Advertising & Communication Strategy, Innovative Marketing Programs // KEY CLIENTS: Bosch, Dräger, Hamburg-Mannheimer, Hugo Boss, Ikea, Lexware, Otto Group, Ravensburger, Sony Ericsson, Westfälische Provinzial Versicherung, Yello Strom
  • Trendbüro
    Managing Director
    Trendbüro Apr 2002 - Dec 2007
    Hamburg Und Umgebung, Deutschland
    SCOPE: Trend Research; Consumer Insights; Marketing, Brand and Innovation Consultancy // KEY CLIENTS: Bauer Verlag, Braun, Casio, Deutsche Post, Deutsche Telekom, Dresdner Bank, EnBW, Fraport, Gruner + Jahr, Karstadt, Lego, O2, Obi, Procter & Gamble, Radio Marketing Service, Ratiopharm, Sächsische Staatsoper Dresden, Sharp, Shell, Siemens, Symrise, Tchibo, Unilever, Union Asset Holding, Veltins, Villeroy & Boch, Visa, Volkswagen
  • Jung Von Matt
    Senior Strategic Planner
    Jung Von Matt Apr 2001 - Mar 2002
    Hamburg Und Umgebung, Deutschland
    SCOPE: Consumer Insights, Brand Planning, Advertising and Communication Strategy, Concept Development and Testing/Evaluation // KEY CLIENTS: BMW, Mini, Sparkasse, Telefonica/Group3G, Diebels, TV Spielfilm, n-tv
  • Trendbüro
    Strategic Planner
    Trendbüro Jan 2000 - Mar 2001
    Hamburg Und Umgebung, Deutschland
    SCOPE: Consumer Insights, Trend Research, Brand Strategy, Marketing Strategy, Innovation Strategy // CLIENTS: Beiersdorf (Nivea for Men), E-Plus, Lufthansa, Phillip Morris (Marlboro), Tchibo, Quelle, Gruner + Jahr, Burda, Microsoft Deutschland/MSN
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  • Institut Für Kultur-Markt-Forschung
    Co-Founder/Partner
    Institut Für Kultur-Markt-Forschung Jan 1997 - Dec 1999
    Berlin Und Umgebung, Deutschland
    SCOPE: Market research and marketing consulting for museums, orchestras and other cultural institutions // KEY CLIENTS: Konzerthaus Berlin, Festspiele Mecklenburg Vorpommern, Ohnsorg- Theater, Rundfunk-Orchester- & Chöre GmbH Berlin, Partner für Berlin/ Gesellschaft für Hauptstadtmarketing, Volkstheater Rostock

Oliver Perzborn Skills

Customer Insight Marketingstrategie Strategy Marketing Strategy Market Research Strategisches Management Marketing Brand Management Werbung Innovation Management Marktforschung Advertising Marketingkommunikation Consumer Insight Marketing Communications Strategic Planning Innovation Consulting Strategische Planung Product Development Brand Development Konzeptentwicklung Trend Analysis Integrated Marketing Strategic Thinking Innovationsmanagement Design Thinking Integriertes Marketing Markenmanagement Projektmanagement Social Media Marketing Strategie Management Marketing Management B2b Marketing Digital Marketing Strategic Marketing Brand Strategy Online Marketing Trend Research Concept Development Management Consulting Marketing Research Consumer Behaviour Market Analysis Ethnography Innovation Research Insight Generation Markenentwicklung Innovationsentwicklung Produktentwicklung Marketingforschung Trendanalysen Marktanalyse Strategisches Denken

Oliver Perzborn Education Details

Frequently Asked Questions about Oliver Perzborn

What company does Oliver Perzborn work for?

Oliver Perzborn works for Bundesanstalt Für Materialforschung Und -Prüfung (Bam)

What is Oliver Perzborn's role at the current company?

Oliver Perzborn's current role is Leiter Kommunikation, Marketing and Pressesprecher.

What schools did Oliver Perzborn attend?

Oliver Perzborn attended Berlin University Of The Arts, Germany, Hanns Eisler School Of Music Berlin, Germany.

What are some of Oliver Perzborn's interests?

Oliver Perzborn has interest in Ios App Store, Berlin, Volkswagen, Feedly, Fast Company, R/ga, Mckinsey Quarterly, Jump Associates, Sid Lee, Mckinsey And Company.

What skills is Oliver Perzborn known for?

Oliver Perzborn has skills like Customer Insight, Marketingstrategie, Strategy, Marketing Strategy, Market Research, Strategisches Management, Marketing, Brand Management, Werbung, Innovation Management, Marktforschung, Advertising.

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