Valentina Peshkova Email & Phone Number

Kazakhstan

Berlin, Germany

Operating Neverwinter Online MMO RPG title:- Expanding experience towards PC and console gaming- Coordinating multiple departments of 50+ people (GD, Art, Audio, Dev, QA, etc)- Building and maintaining strong relationships with team members, vendors, and partners. Close collaboration with Arc Games, Play Station Network, Xbox Network, IP holders (WotC)- Identifying and mitigating risks to project success - Administrating tools (Jira, Confluence, gDrive, etc)- Providing mentorship and guidance to team members to support their professional growth and development.

Berlin, Germany

Operating Neverwinter Online MMO RPG title:- Expanding experience towards PC and console gaming- Coordinating multiple departments of 50+ people (GD, Art, Audio, Dev, QA, etc)- Build and maintain strong relationships with team members, vendors, and partners. Close collaboration with Arc Games, Play Station Network, Xbox Network, IP holders (WotC)- Identify and mitigate risks to project success - Administrate tools (Jira, Confluence, gDrive, etc)- Provide mentorship and guidance to team members to support their professional growth and development.Operate Gods&Glory title:- Coordinate multiple teams 30+ people (devs, QA, GM, GD, art, LO, CS, CM, BI)- Create and implement yearly roadmap- Monitor and analyze product KPIs (Tableau, Splunk)- Foster a culture of innovation and continuous improvement - Manage stakeholder expectations and communicate progress regularly - Identify and mitigate risks to project success - Implement and control production cycle (release versions, store publishing)- Lead cross-functional meetings and facilitate decision-making - Build and maintain strong relationships with team members, vendors, and partners - Administrate tools (Jira, Confluence, gDrive, Game admin client, etc)- Provide mentorship and guidance to team members to support their professional growth and development.

Берлин, Германия

Player Experience team lead• Leading Player Experience team: managing, hiring, mentoring, developing• Player Experience work on 4 projects: Almost a Hero, Gods&Glory, Hero Hunters and Kill Shot Bravo• ASO

Берлин, Германия

Started work on the Almost a Hero project including transition process.The same goes for the Gods&Glory project.Duties were as follows:• SMM strategy (audience portrait, audit, brand voice, etc)• Content strategy (mediaplanning, posts and their adaptation to each social platform, cooperative work with other departments)• Community management (building and growing healthy communities, communication, neutralizing negativity, stimulating players' engagement)

Ростов-На-Дону, Ростовская Область, Россия

SMM strategy:- Development of the target audience portrait, its segmentation- Integration of SMM in the marketing strategy of the company- Brand voice development- Social media analysis for promotion- Analysis of competitors, identification of strengths and weaknesses of the company.Content strategy:- Creating a content strategy- Writing posts and its adaption for each social platform- In-depth work with Intstagram: post and stories planning, live broadcasts- Interaction with other departmens: retail marketing, commercial department, design.- Setting and controlling tasks for designerWork with influencers:- Searching and analysing bloggers for ads campaign- Creating special tasks and controlling themCommunity management:- Stimulating user activity through interactive mechanics: contests, challenges, flash mobs,quizzes/surveys/dialogs in Stories- Analysis of messages, mentions, and comments on social platforms and app stores- Neutralizing the negative and determining its natureBudgeting:- Annual planning- Calculating the budget for creating content and working with outsourcing teams- Budget calculation for video, photo production- Budget for special services (posting, Analytics, etc.)Video production:- Planning of video production, preparation of technical specifications- Preparing the scenario- Self-shooting or working with outsourced teams- Analysis of the filmed material, selection of successful takes- Drawing up technical specifications for the editorTargeted advertising:- Configuring ads- Working with advertising cabinets: FB/Insta and VK- Developing hypotheses for the audience. Creating portraits: an individualized audience, similar, engaged. Narrowing the audience by age, geo, and interests.- Working with pixelsAnalytics:- Calculation and evaluation of the main SMM KPIs (ERR, coverage, audience growth, CPA, ROMI, etc.)- Working with UTM tags

Ростов-На-Дону

I worked for the Brand&PR department.My duties were:- Media strategy for Playrix social media (FB, LinkedIn, Instagram, VK, Twitter);- Monthly media plan;- Content management (creating new types of posts, following social trends, working with other departments such as brand design, localization, HR);- Advertising campaigns for new job positions and special publications (worked with advertising tools on Facebook, Instagram and VK); - Campaigns analysis with Business Manager Facebook, Google Analytics and Yandex.Metrica.

Russia

I worked with the community of award-winning mobile and social games "Alice in the Mirrors of Albion", "Mystery Manor" and "Frozen Flowers".My duties were:- Producing media content (editorial, video, GIFs) for the official social pages (VK, Facebook, Instagram);- Working with support: resolving tech issues, working with players' complaints;- Working with traffic: launching ads campaigns for social channels;- Analyzing the promotional opportunities;- Supporting brand voice;- Keeping up with feedback channels: mentions, comments, store reviews.Active projects:- Alice in the Mirrors of Albion (iOS, Android, Amazon, Windows 10,8, Facebook);- Mystery Manor (VK, Facebook)(Both hidden object games);- Frozen Flowers (match-3 game).Previous projects:- Build a Kingdom (city-builder);- Hidden Land (hidden object);- The Rite (hidden object);- Love and Dragons (hidden object)Have working experience with the tools: Falcon.io, Helpshift, Business manager (Facebook), Onlypult (Instagram)