Patty Sullivan Email and Phone Number
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Let's connect - pattysullivan14@gmail.comI am a global marketing, communications and public relations leader who has helped to bring you some of your favorite professional services, soft drinks and pizzas. I have earned a reputation for creating knock-out PR and marketing ideas that build brands including putting the Pizza Hut logo on the world's largest proton rocket, making the first pizza delivery into space, spreading holiday magic globally with karaoke machines, and protecting consumers from becoming victims of fraud.My passion is storytelling, creating integrated programs, and building the architecture and teams needed to convert ideas into action and results.Throughout my career, I have designed and executed B2C and B2B strategies for consumer goods and services, financial and professional services, retail, restaurant, hospitality and health care organizations. My media relations and marketing savvy have increased brand recognition, stimulated sales, launched a range of products and services, built product awareness, generated millions of media impressions, and received awards.As a seasoned issues/crisis management leader, I have successfully managed issues ranging from health, regulatory and legal to reorganizations, bankruptcy, and customer complaints tried in the court of public opinion.My background includes working for agencies and in-house at companies top in their industries (Pizza Hut, MoneyGram, Edelman PR, Neiman Marcus, The Mansion on Turtle Creek, Children's Medical Center, and Texas Capital Bank and Teladoc, to name a few).I am intuitive, analytical and astute at identifying opportunities for improvement and inspiring teams for strong business results, and have the proven ability to work well with diverse teams and personalities, from the loading dock to the C-suite.Specialties:Building Communications and Marketing functions and leading changeProtecting and enhancing brand reputationsGetting companies, leaders, brands and products talked about - positivelyLeading communications strategies for M&ALaunching products and servicesCommunicating internally and externally to protect/enhance brandsDeveloping strategy, implementing with laser focusManaging agencies globallyLeading community & philanthropic initiativesCampaigns, collateral & web site developmentCrisis communications
Cc Young Senior Living
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Vice President, Marketing And Public RelationsCc Young Senior Living Jun 2020 - PresentDallas, Texas, Us
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Vice President Of Sales And MarketingCc Young Senior Living Jun 2020 - Apr 2023Dallas, Texas, Us
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Director Of CommunicationsRyan Jul 2018 - Feb 2020Dallas, Texas, UsRyan, an award-winning global tax services and software provider, is the largest Firm in the world dedicated exclusively to business taxes. With global headquarters in Dallas, Texas, the Firm provides an integrated suite of federal, state, local, and international tax services on a multijurisdictional basis, including tax recovery, consulting, advocacy, compliance, and technology services.• Led communications strategy and seamless brand integration of global acquisitions and significant Firm news to support brand growth.• Identified first-time thought leadership and business development opportunities with Bloomberg, The Sunday Times, Chief Executive and YTexas.• Developed marketing collateral, videos and ads to support multiple practices.• Increased meaningful publicity and landed thought leadership opportunities for executives and principals.• Successfully launched partnerships with the Dallas Cowboys and Conference USA. -
Director Of Public RelationsCarrington Holding Company, Llc Nov 2016 - Jul 2018Aliso Viejo, Ca, UsCarrington Holding Company, LLC owns and operates multiple businesses that cover virtually every aspect of single family residential real estate transactions – investments in U.S. real estate and mortgage markets, loan origination and servicing, asset management and property preservation, real estate sales and rental, and title and escrow services.Recruited to create external public relations strategy, integrate marketing and internal communication and build awareness of Carrington and five of its companies, and manage communications for industry issues.• In first year, positioned Carrington leaders as subject matter experts and more than doubled industry coverage year-over-year among multiple businesses.• Developed and executed marketing and communications initiatives that helped drive increased bookings for Carrington Italia, a subsidiary of CMH. -
Director Of Public RelationsTeladoc Sep 2014 - Nov 2016Purchase, Ny, UsNation’s first and largest telehealth provider (NYSE: TDOC, www.teladoc.com).Recruited to build the communications function, integrate with marketing and government affairs and align the communications strategy to business objectives: drive revenue and utilization, elevate brand awareness and industry leadership and lead the IPO.• Horizontally integrated communications, marketing and government relations initiatives to increase company and industry media coverage double-digits, YOY since 2014; secured feature placements that supported consumer engagement and government relations initiatives.• Led the IPO communications (first in telehealth industry); secured more than 10 national interviews, including The Wall Street Journal, Barron’s, USA Today, FOX Business, Bloomberg Radio; generated more than 300 placements and 416+ million media and social impressions.• Successfully counseled and led communications to protect company on sensitive and complex issues, mitigating negative publicity and generating positive coverage reinforcing leadership position.• Developed and launched first social media strategy, increasing lead generation and engagement across all Teladoc channels.• In first nine months, increased quality and quantity of Teladoc-specific media coverage by 80% including USA Today, Wall Street Journal, Dallas Morning News, FOX Business, NPR.• Collaborated with Government Affairs to develop and lead the integrated communications strategy and efforts to successfully drive telemedicine legislation in Texas. -
Director Of CommunicationsChildren'S Health (Formerly Children'S Medical Center) Jun 2013 - Jul 2014Eighth largest pediatric health care provider in the nation and the leading pediatric health care system in North Texas. (https://www.childrens.com)Restructured internal and external communications and integrated with brand and service-line marketing and special events. Developed proactive media relations strategy, positioned key employees as subject-matter experts and mitigated negative, potentially reputation-damaging stories. Integrated Brand, Social Media and Marketing teams and agencies. Launched new services, introduced bi-annual CEO employee engagement sessions.• Led design and production of annual report and Centennial special Dallas Morning News insert. Managed staff of seven, agencies and budget of $590K. • Landed first Good Morning America segment and executed most successful social media. campaign to date. Secured “firsts” with local and industry media, including The Dallas Morning News, Dallas Business Journal (and its “CEO Roundtable” feature), KRLD-FM and Modern Healthcare.• Increased consumer publicity by 70 percent and business and trade coverage by 100 percent.• Achieved 30 percent employee participation in new CEO employee-engagement sessions.• Led special event and announcement of largest gift to date to CMC, generating maximum publicity among key media.• Directed cross-functional teams for hospital special events.
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Senior Vice President, CommunicationsMoneygram, Inc. Jan 2011 - May 2013Dallas, Tx, UsSecond-largest global money-transfer company. (www.moneygram.com)• Rebuilt corporate communications function enhancing effectiveness, consistency and continuity globally. • Aligned communications function with business goals, incorporated into global marketing and built reporting and measurement tools, improving flow of information.• Contributed to record transactions by developing first bilingual (English/Spanish) Mother’s Day PR campaign.• Reduced annual cost of town hall meetings by 80 % by building in-house studio.• Created consumer anti-fraud campaign that earned FTC, law-enforcement and industry awards.• Generated company “firsts” in Wall Street Journal, The Dallas Morning News and Yahoo, as well as on local business and NPR stations.• Launched employee ethics and code-of-conduct program in seven languages across 192 countries.• Integrated Facebook and YouTube into communications discipline, increasing consumer engagement and publicity generated.• Established MoneyGram Foundation, serving as president and managing $500K. • Became trusted advisor to executive management; managed communications for C-suite team. -
Senior Director, Corporate CommunicationsBlockbuster Inc. Jul 2010 - Dec 2010• Actively managed the company’s reputation and messaging, developed and implemented comprehensive financial and crisis communications.• Within first six weeks of joining the company, lead the planning and flawless execution of the international communications process surrounding the Chapter 11 filing. • Served on core management team and worked closely with CEO and Chief Legal Office on bankruptcy and routine business issues a; served as company spokesperson. Within first months established credible relationships with key Blockbuster national media and delivered timely and consistent messaging externally and internally.• Within first two months:- Redefined and redirected PR agency’s focus and efforts to support business objectives, generating positive to neutral publicity during challenging time for the company - Brought together external and internal communications teams and efforts and created efficiency, consistency and continuity of messages. • Engaged and advised international marketing directors about public relations activities, promotions, crisis communications and established consistency with U.S. activities and messages. • Worked closely with and contributed to national marketing and multiple lines of business to exploit marketing and business opportunities.
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Senior Vice President Marketing And Media RelationsTexas Capital Bank Dec 2005 - Nov 2009Dallas, Tx, UsDirected market research, branding, marketing, partnerships, public relations, crisis/issues management, community relations, collateral, website management, and trade shows across five regions and 12+ lines of business. Led rebranding, collateral, website, trade show and community relations, as well as the naming and trademarking of new products and lines of business. Managed staff of one and budget of $500K.• Key contributor to 16 consecutive quarters of growth and profitability during turbulent economy.• Contributed to regional business growth by launching first advertising and LOB marketing campaigns including trademarking.• Increased statewide awareness and recognition by 85% through strategic partnerships.• Increased publicity by 60% during tenure. -
Director, Public RelationsPizza Hut Feb 2000 - Aug 2005Member of Pizza Hut National Marketing and Yum Brands Public Affairs teams. Created and executed comprehensive national communications programs and processes that supported business and marketing objectives, increased brand exposure and generated national, positive media coverage. • Contributed solid and measurable leadership in successful launches of 14 new products; landed the front page of USA Today, Oct. 2003 and Jan. 2004• Developed and directed all external communications for Pizza Hut, Inc. and franchisees; created continuity of messages among Pizza Hut system (7,500 units)• Built strong, positive relationships with franchise and company operators; established PR as the “go to” for all publicity, media issues and communications counsel • Led international campaign to launch new logo on Proton Rocket and first pizza delivery to space, producing more than 150 million media impressions; now used as “Case Study” by Yum Brands and universities• Created and led communications strategy to address negative publicity surrounding obesity and potential link to issue, including working with R&D to develop and launch new product• Orchestrated national awareness campaign to revive limited time offer product and secured $250,000 through negotiating new strategic partnership funds• Successfully protected brand against legal allegations and crisis situations
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PresidentP. Sullivan & Co. Jul 1999 - Feb 2000Started PR practice and affiliation with full-service marketing company. Created and executed innovative marketing and media programs for NextJet and Rare Medium. • Added five new accounts with $2 million-plus in billings and expanded business to include Internet and technology clients within first three months
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Director Of MarketingThe Mansion On Turtle Creek May 1998 - Jul 1999Created and executed strategies that enhanced branding and sales initiatives and increased revenue and occupancy of luxury property. Directed all PR and creative development of collateral, advertising and direct mail. Spearheaded the development, marketing and sales of gourmet food products, including identifying new business channels. Administered annual budget of $850,000. • Created lucrative partnerships that led to incremental revenue streams• Achieved record-setting attendance and profits by revamping annual culinary events• Conceptualized and marketed innovative “Children’s Etiquette Classes” • Reduced production costs and boosted product royalties by 50%
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Senior Manager Of Public RelationsLa Madeleine French Bakery & Café Feb 1996 - May 1998Created first PR function for $100 million business with 55+ locations. Collaborated with marketing, financial and operations executives and regional directors. Designed and launched highly successful national PR campaigns, new products, cross-promotions and grand openings. Managed all media relations, PR firms, internal staff and local marketing programs, crisis communications and community relations in 10 markets.• Achieved substantial savings and made PR more efficient and effective by decreasing PR firms from nine to one• Increased ROI with PBS by $100,000 by auditing and restructuring relationships in all participating markets• Developed and launched first message/crisis plan; conducted media training with executives and field operators• Established with finance a system to track and generate data on charitable giving in all markets to make more effective and accountable
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Group Supervisor, Consumer MarketingEdelman Public Relations Worldwide Aug 1991 - Feb 1997Led national programs for clients including Seven-Up USA, Fujitsu, Phillips Petroleum, La Quinta Inns, Wolf Brand Chili, Romacorp, McCormick/Schilling, and Twinings/Seven-Up Beverages. • Grew agency from fifth to first in the marketplace in five years as key member of leadership team• Created and managed Dallas Consumer Marketing practice, grew revenues to $500,000. • Directed award-winning programs for Seven-Up, La Quinta Inns and Quaker Oats
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Public Relations ManagerNeiman Marcus 1988 - 1990Dallas, Texas, Us -
Account ExecutiveTracy-Locke Public Relations 1987 - 1989
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FreelanceH&K In Waltham 1986 - 1987
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Account ExecutiveDbg&H 1985 - 1986
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InternDallas Galleria 1983 - 1984
Patty Sullivan Skills
Patty Sullivan Education Details
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Southern Methodist UniversityHistory And Communications -
Syracuse University
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Ursuline Academy Of Dallas
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Syracuse University
Frequently Asked Questions about Patty Sullivan
What company does Patty Sullivan work for?
Patty Sullivan works for Cc Young Senior Living
What is Patty Sullivan's role at the current company?
Patty Sullivan's current role is Vice President of Marketing and Public Relations at CC Young Senior Living.
What is Patty Sullivan's email address?
Patty Sullivan's email address is pa****@****ail.com
What is Patty Sullivan's direct phone number?
Patty Sullivan's direct phone number is +197266*****
What schools did Patty Sullivan attend?
Patty Sullivan attended Southern Methodist University, Syracuse University, Ursuline Academy Of Dallas, Syracuse University.
What are some of Patty Sullivan's interests?
Patty Sullivan has interest in Serviam Award Recipient, Former Board Of Trustees, Founder, Professional Women's Council, 2013 Linz Award Chair, Running, Junior League Of Dallas, Piano And Community Volunteer, 2104 Catholic Charities Gala Committee, Dallas Casa.
What skills is Patty Sullivan known for?
Patty Sullivan has skills like Media Relations, Marketing Communications, Corporate Communications, Marketing, Public Relations, Strategic Communications, Internal Communications, Leadership, Strategy, Crisis Communications, Strategic Planning, Advertising.
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