Peta Glover Email & Phone Number

Brisbane, Qld, Au

Brisbane, Queensland, Australia

Develop and Implement Strategic Marketing Plans: Lead the development and execution of omni-channel retail marketing strategies that align with overall business objectives, ensuring integration across digital and physical channels to maximise brand visibility and sales.Oversee Brand and Trade Marketing Initiatives: Manage key projects and initiatives, ensuring they are delivered on time, within budget, and achieve desired market impact.Market Research and Analysis: Analyse market trends, consumer behaviour, and competitor activities to inform strategic decisions and identify opportunities for growth.Annual Marketing and Promotional Planning: Develop comprehensive annual marketing plans that drive the promotional program and meet promotional coop budgets, enhancing overall brand performance.Digital Strategy and Content Alignment: Collaborate with the Head of Digital to align digital content plans and strategies with broader marketing goals, focusing on enhancing digital maturity and customer engagement.Promotional Program Evaluation: Evaluate the effectiveness of promotional programs, focusing on ROI and key performance metrics to optimise future campaigns.Conversion Metrics and In-Store Activation: Measure conversion metrics to assess the impact of in-store marketing initiatives on customer engagement and sales conversion.Supplier and Agency Management: Manage relationships with external suppliers, including creative, media, and PR agencies, to ensure high-quality execution of marketing strategies.Retail Partner Collaboration: Cultivate strong relationships with retail partners to negotiate and secure promotional opportunities that enhance brand presence and drive sales.Interdepartmental Collaboration: Foster strong interdepartmental relationships to support the execution and continuous improvement of marketing and promotional programs, ensuring cohesive team efforts.

Cleveland, Queensland, Australia

As a strategic leader at Jones Retail Group, I established the in-house marketing team and developed strategies to drive customer growth across in-store and digital platforms.Budget Management: Crafted and managed comprehensive annual marketing budgets, ensuring alignment with strategic business goals across multi-channel marketing activities.Strategic Communication: Developed communication strategies that aligned with group objectives and industry best practices, enhancing brand visibility and customer engagement. This included media releases to industry publications and local media as well as local area marketing opportunities.Process Development: Implemented processes and guidelines to ensure business continuity and consistency across all marketing-led promotions and campaigns. This included the forward planning of annual calendars, project timelines and resource management across events and promotional campaigns.Campaign Management: Collaborated with specialists and suppliers to execute multi-channel campaigns, promotions, and product rollouts, maximizing customer awareness and engagement.Opportunity Identification: Analysed market trends to identify growth opportunities for internal brands, driving innovation and competitive advantage.New Store Launches: Developed internal processes for new store openings, orchestrating large-budget media campaigns that utilized both traditional and digital media channels.Partnerships & Sponsorships Management: Managed brand and store level partnership/sponsorship requests in line with available budget and IGA Community Chest allocations. Liaised with store managers and local groups to manage in store activations and donations.

Eagleby, Queensland, Australia

Brand Strategy & Communication: Defined and managed comprehensive brand communication strategies across multiple media platforms ensuring cohesive and impactful brand narrative, both internally and externally.Integrated Marketing Campaigns: Developed and executed integrated marketing plans that support brand objectives, driving engagement through multi-channel marketing.Cross-Functional Collaboration: Worked with R&D, Operations, and Franchise teams to align marketing initiatives with business goals, ensuring seamless execution and brand consistency across all touchpoints.Content & Media Management: Created and maintained content calendars to ensure strategic planning for brand projects. Worked closely with external media buyers and PR agencies to coordinate brand campaigns and promotions.Stakeholder Engagement: Liaised with photographers, videographers, and creative suppliers to develop and execute brand materials. Negotiated and partnered with external vendors, ensuring alignment with brand style guides and marketing goals.Project Management: Led marketing program execution from start to finish, driving collaboration with stakeholders, managed resource allocation and project timelines to ensure on-time delivery and execution.Digital Initiatives: Oversaw social media strategies and digital marketing initiatives to ensure alignment with brand objectives, optimising campaigns for engagement and conversion.Local Area Marketing: Oversaw LAM initiatives and documentation, ensuring all tools and resources are up-to-date and effectively support regional marketing efforts. This included the marketing 'toolkit' and activating Brand sponsorships at a local level.Team Leadership and Development: Mentored and managed a team of marketing professionals, fostering a collaborative environment and providing opportunities for professional growth and development.Budget Oversight: Managed marketing budgets, ensuring efficient allocation of resources.

Eagleby, Queensland, Australia

*Mat Leave Contract*Brand Strategy & Communication: Defined and managed comprehensive brand communication strategies across multiple media platforms ensuring cohesive and impactful brand narrative, both internally and externally. Presented strategic communications during quarterly Brand workshops, effectively engaging and informing the franchisee network on upcoming promotions, rollouts and previous results.Integrated Marketing Campaigns: Developed and executed integrated marketing plans that support brand objectives, driving engagement through multi-channel marketing.Cross-Functional Collaboration: Worked with R&D, Operations, and Franchise teams to align marketing initiatives with business goals, ensuring seamless execution and brand consistency across all touchpoints.Content & Media Management: Created and maintained content calendars to ensure strategic planning for brand projects. Worked closely with external media buyers and PR agencies to coordinate brand campaigns and promotions.Stakeholder Engagement: Liaised with photographers, videographers, and creative suppliers to develop and execute brand materials. Negotiated and partnered with external vendors, ensuring alignment with brand style guides and marketing goals.Development & Launch of Zarraffa's Loyalty App: Collaborating closely with the CIO to ensure the seamless integration of technology and marketing strategies. Project Management: Led marketing program execution from start to finish, driving collaboration with stakeholders, managed resource allocation and project timelines to ensure on-time delivery and execution.Budget Oversight: Managed marketing budgets, ensuring efficient allocation of resource including platform/program contract negotiations and renewals.Team Leadership and Development: Mentored and managed a team of marketing professionals, fostering a collaborative environment and providing opportunities for professional growth and development.

Eagleby, Queensland

Working closely with the Franchise Marketing Manager, I assist in managing the workload for all brand marketing projects and liaise with departments and suppliers to ensure all marketingrequirements deadlines are met for a nation-wide franchise network.Marketing:• Brainstorm and develop ideas for creative marketing campaigns• Liaise with external vendors to execute promotional activation and campaigns• Collaborate with internal departments and external suppliers to coordinate brand awareness and marketing efforts• Assist in analysis of marketing data to help shape future marketing strategies• Create and edit advertising material, product disclaimers, terms and conditions• Prepare, edit and proof copy for EDMs, newsletters and radio• Assist in managing the development and execution of strategic marketing for the brand• Assist in the measurement of marketing and brand activity in line with identified objectives• Manage marketing collateral development to delivery• Coordinate all marketing materials in line with strategic objectives of the brand• Build and maintain effective relationships with Franchisees and other key internal andexternal stakeholders.• Coordinate and develop marketing schedules including activity, timelines and costs• Liaise with software developers for the management of internal marketing toolkit platform including platform updates• Manage marketing toolkit platform including addition and removal of products, order management and campaign requests.Communications• Creation of promotional content for major promotional campaigns, including articles, radio ad production and EDM content• Creation and updating of briefs via Salesforce• Creation and distribution of internal briefs and memos• Create content for CRM Journeys for all loyalty members• Assist in the creation of content pertaining to the opening of new franchise locations across Australia• Create content for new projects within the company for external distribution

Gold Coast, Queensland

* Manage the development, creative and deadlines for local area marketing collateral including merchandise, flyers, brochures, signage and more via our Marketing Toolkit online portal.* Coach/guide Franchisees in the implementation of local marketing initiatives (via store visits with Franchise Operations Support).* Work with in-house, external media and advertising agencies, printers and other suppliers to effectively execute LAM initiatives.* Support the national campaign calendar with initiatives to further develop and enhance the local marketing strategy.* Monitor, review and report on local marketing activity and results.* Development, planning and execution of local sponsorships and events.* Develop, execute and enhance new and existing local area marketing activities and new store opening campaigns.* Setting up in-store displays to support the national promotion, such as digital television screens and campaign material.* Monitoring the marketing and toolkit email inboxes to ensure timely responses for our Franchisees and operations teams.* Reviewing and improving our Marketing Toolkit portal to ensure that collateral is up-to- date and suitable for Franchisees (including pricing of merchandise and order expenditure).* Liaising with all departments to ensure that promotions are have been approved, including setting up terms and conditions and ensuring all licenses have been planned accordingly.* Develop, monitor and analyse results of all new store opening campaigns.* Monitor the return on investment of successful local area marketing activities, and develop case studies to encourage franchisee local marketing engagement.

Toowoomba, Australia

Public Relations:* Formulate PR plans and strategies based on clients needs* Enhance the company’s voice and presence through online and offline channels* Manage media relations and requests* Write press releases, speeches and other PR copy* Plan and supervise events, conferences, networking events, launches, awards nights etc.* Support the implementation of promotional plans* Present solutions in times of PR crisis* Facilitate the resolution of disputes with the public or external vendorsMarketing:* Marketing strategy creation and management * Brainstorm and develop ideas for creative marketing campaigns* Liaise with external vendors to execute promotional events and campaigns* Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts* Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)* Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategiesSocial Media & Digital Marketing:* Building and executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification* Continuously capturing and analysing the appropriate social data/metrics, insights and best practices, and implementing changes for each client.* Collaborate with other departments/offices/agencies of clients to manage reputation, identify key players and coordinate actions.* Generate, edit, publish and share content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action in various industries as per client.* Stay up-to-date with digital media developments and make recommendations to clients as required.

Toowoomba, Australia

Corporate Communications:* Develop effective corporate communication strategies* Manage internal communications (memos, newsletters etc.)* Draft content (e.g. press releases) for mass media or company website* Organize initiatives and plan events, conferences etc.* Foster relationships with advocates and key persons* Collaborate with marketing professionals to produce copy for advertisements or articles* Perform “damage control” in cases of bad publicity* Facilitate the resolution of disputes with the public or external vendors* Assist in communication of strategies or messages from senior leadershipMarketing:* Marketing strategy creation and management * Brainstorm and develop ideas for creative marketing campaigns* Liaise with external vendors to execute promotional events and campaigns* Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts* Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)* Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategiesSocial Media & Digital Marketing:* Building and executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification* Continuously capturing and analysing the appropriate social data/metrics, insights and best practices, and implementing changes.* Collaborate with other RealWay agencies to manage branding, reputation, identify key players and coordinate actions.* Generate, edit, publish and share content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action in various industries as per client.* Stay up-to-date with digital media developments and make recommendations as required.

Toowoomba, Australia

Publicity* Liaise with local media in regards to press releases and interviews pertaining to the Deli* Manage and maintain all social media platforms* Event Planning and Management as required* Liaise with local businesses* Manage and maintain website including all copy and blog entriesHead Barista* Management of coffee production area * Coffee production and presentation* Ordering supplies and stock as required* Customer service* Training of new staff* Food preparation and presentation as required* Cleaning duties as required

Sydney, Australia

* Maintaining publicity/media lists* Distribution of EPK's upon request* Update of Classification information pertaining to Roadshow Film releases* Publicity mailouts prior to theatrical release* Point of contact for local media with regards to upcoming screenings* Greeting assistant for media and VIPs at preview screenings in conjunction with the Cinema Manager.* Communication with international film companies and the Queen Victoria Building Marketing Manager with the selection, arrival, display and return of selected Academy Award winning costumes and jewellery from The Young Victoria to coincide with the Theatrical release of the film.* Assist with press jumkets and red carpet events* Assist in collation of primary contact information for trade screenings and promotional summits* Distribution of production notes and photographic stills to media upon request.* Creation and distribution of word of mouth lists prior to theatrical releases.* Assistance with the creation of grassroots promotional campaigns.

Toowoomba, Queensland

* Liaison between media, graphic design companies and the college with regards to all promotional advetising throughout the school year across Australia* Manage talent and liaison between film crew and College staff throughout the filming of television commercials.* Liaise with local media with regards to College Open Days, academic excellence (Science & Engineering Competition) and special events as required.* Event planning and management of the College's 25th Anniversary Carnival* Copy writing for the College Bulletin, Bi-annual magazine, Yearbook and Alumni webpage.* International Liaison for US People to People Student Ambassador Program* Creation and management of contact databases* Liaising with Department Heads in preparation of upcoming events and possible promotional opportunites.

Diploma, Arts (Education)

Diploma, Leadership And Management

Diploma, Hospitality

Bachelor Of Communications, Public Relations/Marketing

Education record

Graduated Year 12