Peta Purcell Email & Phone Number

Newcastle Campus

• Coordinate end-to-end integrated marketing campaigns, including planning, coordinating and managing content, creative, media planning, campaign delivery and reporting.
• Contribute to the development and delivery of digital marketing strategies, programs and processes across web, online media, social media, search marketing, customer relationship marketing (CRM) and marketing automation.
• Destination marketing for Newcastle and surrounding campus locations
• Coordinate events such as Open Days, Schools Visit Day, O'Week and other community expos
• Regional Manager for 50 x Lake Macquarie and Central West NSW High Schools
• The online Ambassador Platform (TAP) senior publisher and content strategist for web

Australia

Royal Australian Air Force Aircraftwoman

Australia

• Marketing, communications and engagement for Wellness Wander in Adelaide Hills
• Contribute to the development and delivery of digital marketing strategies, programs and processes across web, online media, social media, search marketing, customer relationship marketing (CRM) and marketing automation.
• Industry Liaison onboarding 50 operators to program, including content development for product listings and website
• Event management and stakeholder relations for Australia’s first Wellness Tourism Summit.
• Marketing, communications and engagement for Well Traveller (www.welltraveller.com.au.) A two-way marketplace showcasing bookable wellness travel experiences across Australia
• Copywriting for the wellness tourism industry, including stakeholder communications and for consumer digital platforms such as web, social media, newsletters and blogs.

Newcastle, Australia

First female Vice PresidentBronze Medallion at 15 yearsPatrolling member 10 years +Open Women's and Masters Surf Boat Crew | Top 6 in Australia, Hunter Branch Champions.Silver Medallist, IRB State Titles

Newcastle, Australia

Recognised by Australia's leading active athletic wear brand as an industry professional.

Newcastle, New South Wales, Australia

• Coordinate end-to-end integrated marketing campaigns, including planning, coordinating and managing content, creative, media planning, campaign delivery and reporting.
• Contribute to the development and delivery of digital marketing strategies, programs and processes across web, online media, social media, search marketing, customer relationship marketing (CRM) and marketing automation.
• Business development with new audiences, specifically business to business ie NDIS, schools
• Elite Athlete Program recruitment, management and promotion
• Media manage new website and $7 million Aquatic Centre launch
• Create connected communities through customer-focused engagement

Newcastle, Australia

• Create connected communities through customer-focused engagement
• Creative lead and team leader on marketing campaigns and initiatives
• Create processes and workflows to manage, prioritise and traffic hundreds of requests each year, ensuring the alignment to core strategic pillars with governance, transparency, budgets and measured results.
• Coordinate Content Management System (CMS) to store, manage and allow access to assets.
• Create briefs and brand guidelines to uphold the brand identity and architecture
• Work with internal and external suppliers and agencies.

Wellness in the workplace is the key to happy and productive staff. The purpose of our divisional committee is to create a positive culture by building a wellness program that delivers fun and engaging activities for all staff, influencing a fun and friendly culture.

Central Coast Campus

• Cert IV Training and Assessment accreditation
• Diploma in Tourism and Events Course Coordinator - content, delivery and assessment
• Diploma in Leadership and Management Course Coordinator - content, delivery and assessment

Newcastle, Australia

• Brand custodian and management through guidelines across 13 clubs
• Corporate communications including paid, owned and earned media
• Journalist for the Newcastle Star newspaper reporting on surf news each week
• Coordinate end-to-end integrated marketing campaigns, including planning, coordinating and managing content, creative, media planning, campaign delivery and reporting.
• Contribute to the development and delivery of digital marketing strategies, programs and processes across web, online media, social media, search marketing, customer relationship marketing (CRM) and marketing automation.
• Direct the Surf Sports profile for 13 clubs in the Hunter Branch Region

Sydney, Australia

• Conduit between Sydney Headquarters and 15 regional offices worldwide
• Participate in a team who operate in a complex and high-volume working environment in the development and delivery of targeted, responsive and high quality consumer marketing activities including integrated.
• Contribute to the analysis and reporting on marketing performance across all channels to determine effective marketing strategies and continuous improvement.
• Attend and contribute to coordination of Australian Tourism Exchange.

Sydney, Australia

• High level support for 2IC Director of Tourism Australia and 5 x Senior Managers including Experience Australia, Industry Liaisons, and Domestic Australia.
• Participate in a team who operate in a complex and high-volume working environment in the development and delivery of targeted, responsive and high-quality consumer marketing activities including integrated.
• Coordinate participation in World Youth and Tourism International Conference, Bicycle Tourism Australia Expo and 2006 Commonwealth Games Baton Relay Tour.

Australia

A part of the Tourism Australia team, my role was Stakeholder Liaison on tour for the South Australian leg of the Melbourne 2006 Commonweath Games Baton Relay. This included the event operations, communications and stakeholder management for each day of the South Australia tour.

Newcastle, Australia

• Coordinate the Newcastle + Lake Macquarie Free Visitors Guide (distribution 140,000)
• Promote City of Newcastle visitor and community assets including cultural precincts, sporting and recreational facilities ie libraries, museum, theatre, Fort Scratchley, Ocean Baths
• Provide high-quality customer service to international and domestic visitors
• Design and deliver association member tours and experiences
• Provided support and market intelligence to industry stakeholders and association members
• Proficiency with booking and reservation systems including ticketing

Newcastle, New South Wales, Australia

The annual sports events which brings thousands of students together from across Australia to compete in over 20 sports.

• Coordinate centre operations and logistics for international media during the games at the Domes Pavilion based at Sydney Olympic Park
• Coordinate media conferences including translators for multi-language interviews with athletes and coaches.

Graduate Certificate In Marketing, Integrated Marketing Strategy/ Branding, Distinction

Training And Assessment Certificate Iv, Teaching

Bachelor Of Social Science (Leisure & Tourism), Leisure And Recreational Activities, Finished In First Place - Chancellors Award.

Activities and Societies: Recreation & Tourism Society, Tennis Club