Peta-Gaye Cruz, Mba Email & Phone Number

Ann Arbor, Mi, Us

• Designed graphic assets and communication collateral for multiple channels and touchpoints• Followed, adapted, expanded, and iterated on brand guidelines to ensure visual consistency across communications channels• Collaborated with cross-functional teams, working closely with internal and external content creators, designers, sales teams, and business leaders to optimize production processes and document workflows• Planned, scheduled, and managed monthly social media strategy for internal marketing efforts and external client social media platforms to build brand awareness and industry authority• Oversaw designs for social media accounts, working with content and marketing teams to update and regularly post impactful visual content that delivered on overall engagement strategy• Wrote blog posts based on technology industry market research, using Search Engine Optimization (SEO) and copywriting best practices to increase website traffic and conversion rates• Developed content for, promoted, and hosted digital training events to provide industry-specific education to target markets• Successfully managed a project to conceptualize, develop, and launch a new service line to increase brand awareness in a 2-month time frame resulting in a 20%+ increase in revenue• Co-managed 15-20 client accounts simultaneously to help B2B technology providers identify gaps in their current marketing strategy, establish a consistent brand identity, identify their differentiator and target audience, and implement a multi-channel communication strategy• Communicated with sales teams to optimize processes, documentation, and implementation of workflows to streamline outreach to target markets• Conducted market and keyword research to build website wireframes, providing copywriting and design direction for web developers to map user interface (UI) and user experience (UX) on new and existing websites

Ann Arbor, Mi, Us

Successfully managed project to build and launch new service line resulting in increased brand awareness and 2020 Q4 revenue:- Strategized details of new service model- Developed wireframe for new responsive website to deliver services to customers- Coordinated a team of web developers and junior associates to bring website online using the Trello collaboration tool to track and communicate project development goals- Designed content library of educational material and marketing collateral- Responsible for testing, launching, developing promotion strategy, maintaining and updating website content- Delivered website within an 8-week timeframe to support company's sales objectiveWorked with a team to plan, develop, and implement an email automation strategy that led to a more streamlined system to track customer engagement using the Benchmark One CRM(Customer Relationship Management) system, enabling sales team to build a pipeline, and execute a process to convert leads to paying customers:- Created lead magnets, sign up forms, and landing pages to build contact email list- Composed marketing emails to nurture audience relationships- Conducted if-then analyses to automate drip campaigns, and identify actions to be taken by sales team to move prospects through the sales funnelAnalyzed marketing channels of clients, and collaborated with a team to make recommendations on improving their digital marketing strategy:- Understand the company’s goals and challenges- Identify target audience(s) to develop relevant content- Consult with to develop guidelines that establish a recognizable, professional brand for both internal and client-facing resource collateral

Ann Arbor, Mi, Us

Developed content, and hosted digital training events to provide industry-specific education to attendees:- Promoted events across marketing channels to drive registration (including website, email, social media channels)- Created multiple PowerPoint presentation decks- Hosted events using the Zoom platform- Designed and created educational resources- Built landing pages for attendees to access shared educational resourcesPrioritized a content marketing strategy to deliver educational content to target audience, resulting in increased website traffic:- Made updates to existing blog content using researched relevant keywords to improve SEO- Updated webpage layout and design for a more engaging user experience (UX)- Worked with industry experts to create relevant, up-to-date content on a consistent basisCollaborated with a team to implement a social media strategy across 3 platforms that led to increased brand awareness and audience engagements:- Developed short term content calendar to assist in meeting KPIs of marketing campaigns- Proposed the use of a single content scheduler to save time and simplify the posting process

Rockville, Maryland, Us

• Analyzed industry trends, and coordinated with a team to develop products, source vendors, forecast inventory needs, price, and promote a seasonal line that led to a 50% increase in 4th quarter revenue over the previous year • Evaluated operations procedures to identify and streamline inefficiencies that resulted in the creation of an employee user manual• Developed marketing content consistent with brand image including blog posts, to promote customer relationship building• Executed order fulfillment with over 90% accuracy, in a fast-paced environment while prioritizing tasks to meet customer deadlines

Seattle, Washington, Us

Coordinated with a cross functional team to develop a growth strategy that culminated in an implementation timeline and ongoing assessment metrics. • Analyzed market trends to provide client with recommendations for new products and product line extensions• Developed a survey to identify competitors, opportunities for additional supply channels, and elements contributing to customers’ purchase decision • Defined target audiences, developed customer personas, and identified pain points resulting in the discovery of untapped markets• Identified underutilized communication channels to detect missed opportunities in the target market, and outlined a digital marketing strategy across multiple platforms aimed at increasing brand awareness

• Developed and implemented a business plan• Fostered business partnerships by networking with local and national industry professionals; outsourced particular tasks to compensate for time and capability in order to meet client expectations and deadlines• Implemented strategic planning objectives, and developed and coordinated marketing communications to promote products to target market segments• Collaborated with clients to transform their vision into one of a kind, on-budget, high quality products• Maintained near-term planning objectives while ensuring these objectives nested with long-term goals

Us

• Audited a monthly average of approximately 75 loan files to ensure State and Federal mortgage regulatory compliance• Managed commissions process for over 25 employees, ensuring accuracy in compensation and reporting of productivity• Managed company Federal tax reporting for over 40 decentralized employees spread across Florida and California

Master Of Business Administration - Mba

Bachelor Of Arts (Ba), Major In Music Education, Minor In Advertising