- Responsible for key consumer and trade activation areas, 1-2-1, HoReCa, Events, Digital, Visibility & POSM and part of Trade Activation.- Develop consumer and trade activation strategy and plan from from early stage to implementation.- Organize and manage HoReCa team by setting annual KPI’s, developing team on assigned teritorry, allocating targets and budget to each member assuring their effective usage. - Understand trade needs and define display standards for outlets in all retail channels, on Adriatica level, driving JTI brand availability, superior visibility and standing out performance. Setting criteria of effectiveness measurement of JTI investment in POSM. - Developing innovative communication materials (permanent & temporary) for different channels (Kiosks, Groceries, H/S, Horeca and Events). Active role in developing yearly Cycle Plan for JTI Brands.- Monitor competitive visibility activities and investment levels and the way of impact to JTI Brands and partnership among all channels.- Develop and share merchandising standards to JTI Field Force and constantly montiring execution levels.- Implement Brand Strategy in Events and DigitalSegment by ensuring proper selection, content and concept, controlling and monitoring of it, and selection of clear objectives & measurements.

- Implement Brand strategy in selected Horeca Universe, Events and Digital Platforms monitoring the implementation and execution of Brand activities (through JTI team and/or external partners), setting up annual KPIs and tracking results (through specific Data Base per program). - Organize and supervise HoReCa team (setting up KPI's, developing the team on assigned territory, allocating targets and budget to each member of the team assuring their effective usage) creating a Team capable to implement best in class activation plans in the most efficient and effective way. - Implement Brand strategy (following Toolkit and cycle planning coming from BMs) in 1-2-1 activities (Trade & Horeca), monitoring the implementation and execution of the program by external partners, setting up annual KPIs and presenting quarterly results, opportunities, investments, budget status and future plans.- Develop in all DTC activities (from Negotiation to Execution) a Financial, ROI and compliance mindset in order to allocate resources in the most efficient, effective and compliance way following all processes required by the Company

- Ensure development and regular updates od Adriatica Management Dashboards to support business decisions.- Ensure timely and accurate reporting of key business indicators (market size, segments, trends, SOM and volume perfomance, competitive overview) to local management and regional team.- Responsible for development and regular updates of tools for tracking and analysis of competitive perfomance, initiatives and strategies: pack shot library, salsify, brandboards, competitive intelligence analysis and reports.- Support planning process via development of presentations for TDT, ASP, Business Reviews.- Take active part in assessment of automation options, choosing most efficient technical solution and follow up with implementatiob in order to unify and speed up analysis and reporting across different systems and functions in the organization.

HoReCa:- Participating in building sustainable image and awareness of JTI global flagship brands within leisure channel (primary: Serbia, supportive: Croatia, Slovenia, Bosnia, MNE, ALMAKO cluster)- Universe segmentation, contracts negotiation, POSM (standard and tailor made) process development- Channel integration into solid brand proxy platforms (together with 1-2-1 activities, Events, Digital)- New activation tools development- HoReCa Strategy planning and development & budgeting according to JTI standards and proceduresDTC:- Leading planning/implementing/monitoring and reporting all 1-2-1 activations (Retail, HoReCa, Events) within Adriatica regionDeveloping activation (both 1-2-1 and dtc) yearly plans based on ongoing brand initiatives- Creating and leading teams training and educations (through agencies)- Developing custom made reports based on consumer insights-Monitoring and reporting competitor's activities in order to fulfill activation potential and gain competitive advantage- Participating in long-tern Proxy platform developing through different brand territories- Providing support do HoReCa and DTC managers (on daily basis) regarding all Events activities (negotiation, concept development, activation and scenography types etc.)-

Further development of JTI Brands within HoReCa channel, analyze Brand needs/plan & organize DTC (direct to consumer) activities in Adriatica, controlling of 1-2-1 activities in both HoReCa and trade channels

Organizing/implementing/controlling and reporting of 1-2-1 activities for clients