• Digital marketing & content strategist for Royal Hotels & Resort consisting of four 5-star and one 4-star hotel properties in Dubrovnik• CMS Management & Copywriting: 6 x web pages for the Royal Resort • Digital advertising: managed Facebook & Google search network and display Ad campaigns• Call-to-Action tactics directed at booking engine and customized landing pages for call center• Photo & video shoot projects• Public Relations: preparation of press releases & media… Show more • Digital marketing & content strategist for Royal Hotels & Resort consisting of four 5-star and one 4-star hotel properties in Dubrovnik• CMS Management & Copywriting: 6 x web pages for the Royal Resort • Digital advertising: managed Facebook & Google search network and display Ad campaigns• Call-to-Action tactics directed at booking engine and customized landing pages for call center• Photo & video shoot projects• Public Relations: preparation of press releases & media placement Re-Branding 2020 (project manager): Importanne rebranded into Royal Hotels & Resort: definition of brand values and attributes; public relations campaigns & definition of the new imagery (web page re-design, ATL campaigns, marketing collateral etc.).Results (web content): website visits grew over 200% in 1 -year.Results (PR) 2018-20: series of unpaid national media placements worth over 300.000 knDIRECT SALES (RESERVATION CENTER)Channel Manager duties: rate plans, managed online rooms inventory, created promotions and bar pricing levels in Yield Management module Reservation Center setup at Zagreb office, 12/2018-03/2019 : selection and training of the reservations team; technology & operating procedures’ setup; special training workshops (sales psychology), organized productivity monitoring and KPIs; Opera property management system migration & implementation (03/2019.)Results (Direct Sales) 2019 vs. 2018: share of direct sales across sales distribution channels increased by 50% (call center & website) while direct revenue growing by 60%. Show less

• Food production company, 70 employees: responsible for finance, production, procurement, marketing and sales• Special focus projects: development of new gourmet products for the U.S. market & Dida Boža Online Shop

- corporate medium-term marketing strategy- responsible fort the budget and media communications plan (advertising & promotion, sponsorship & research)- Content management & promotion (15 x web pages in the Bluesun hotel chain, content of partner agencies, corporate blog, print ads, billboards, banners, trade shows, promo materials)- Public relations: press conferences, media releases, contacts with national & international media- Public Reputation Management (OTA… Show more - corporate medium-term marketing strategy- responsible fort the budget and media communications plan (advertising & promotion, sponsorship & research)- Content management & promotion (15 x web pages in the Bluesun hotel chain, content of partner agencies, corporate blog, print ads, billboards, banners, trade shows, promo materials)- Public relations: press conferences, media releases, contacts with national & international media- Public Reputation Management (OTA and travel sites: data analysis, management responses)- CRM & loyalty related programs- Events (concerts, fam trips) Show less

- Responsible for digital and print marketing campaigns - Participated in setting up an on-line booking and central reservation systems- Photo project leader: series of photo sessions for all 13 hotel properties in the Bluesun group- WEB project supervisor: research and supplier selection (Search engine optimizer, CMS creator), web content creator, operated CMS (Content Management System)- Branding strategy: collaborated with a specialized branding agency… Show more - Responsible for digital and print marketing campaigns - Participated in setting up an on-line booking and central reservation systems- Photo project leader: series of photo sessions for all 13 hotel properties in the Bluesun group- WEB project supervisor: research and supplier selection (Search engine optimizer, CMS creator), web content creator, operated CMS (Content Management System)- Branding strategy: collaborated with a specialized branding agency (Brandoctor, i.e. Bruketa & Žinić); main areas od work covered market research, hotel product analysis and identifying brand architecture and brand attributes Show less

Market screening, developing wellness and fitness programs for a total of 3 wellness & spas in Bluesun Hotels & Resorts groupSelected and trained teams consisting of wellness therapists, beauticians, physiotherapists & fitness trainers (job interviewing, tests and consultations with psychologists at the Croatian Employment Service Association, creating & implementing internal service quality standards)Overseeing operations at a facility of 1.000 m2 (reservations, retail sales… Show more Market screening, developing wellness and fitness programs for a total of 3 wellness & spas in Bluesun Hotels & Resorts groupSelected and trained teams consisting of wellness therapists, beauticians, physiotherapists & fitness trainers (job interviewing, tests and consultations with psychologists at the Croatian Employment Service Association, creating & implementing internal service quality standards)Overseeing operations at a facility of 1.000 m2 (reservations, retail sales, customer satisfaction, inventory control, budget management, quality control) Show less