Directs design, engineering, marketing and support teams through a unified product vision via agile processesOversees SaaS application and user engagement performance indicators and implements optimizationsConsolidates user and market feedback, maps and guides strategic product directionSupports the user community through weekly webinars and creation of training materialsSteps in where needed, answers tickets, writes code, designs UI, changes light bulbs, etc.

Enables stakeholders to discover audience perceptions and define appropriate engagement opportunitiesScopes implementation efforts and sets experience expectations by modeling navigational and behavioral task flowsAligns business metrics and user objectives through research and data gathering / analyses activitiesConceptualizes, designs, prototypes and develops responsive solutions and cross channel campaignsValidates assumptions, plans and executes performance optimization testsStrengthens the user-solution relationship by increasing interaction relevancy and experience satisfactionEmploys rapid development, agile processes and sustainable solution lifecycles

Defined the minimal viable product, established application architecture and mapped out user stories based on identified needs and differentiation strategiesDesigned and developed an environment for creating customized purchasing checkouts and a separate application for serving the sameIncreased utilization by advocating and ensuring task flow interactions were as effective and as seamless as could beScaled the application through actively gathering and implementing customer feedback, measuring app’s performance and tracking key user interaction eventsPowered acquisition and engagement mechanisms by enhancing distribution and by developing an affiliate platform

Mapped user task flows as well as informational models which frame solution interactionsMeasured performance of engagement patterns and contextual relevance; leveraging findings to optimize the solution and reduce frictionsPrototyped, validated and developed solutions in a rapid and iterative fashionAttended to the details that support complex structures of a cross-channel user experienceConducted user research and requirements-gathering activities

Discovered and defined engaging interactions for e-commerce and task based personal finance applications.Constructed and maintained complex libraries of interface elements and interaction patterns.Rapidly prototyped solution iterations to minimize requirements misconceptions.Conceptualized and created multivariate optimization tests.Regularly appraised and incorporated standardized emerging innovations.