I help service and people led businesses define their target market(s); better understand their customers true needs and help them develop compelling product propositions that are genuinely market-leading and positive disruptors in their sectors.I founded esphr in 2003 after running an HR resource and management business for three years. Prior to this, I held senior marketing and product development management positions for 15 years in three large financial services companies. I have now left ESPHR to pursue new adventures and help others develop strategies and product propositions that also positively disrupt existing markets. By really focussing on understanding deep customer insights and 'imagineering' key customer needs both now and into the future...positive market disruption follows.Like in business, my attitude to life is always about challenging the status quo. I’m a keen cyclist and aim to constantly challenge myself. I once sailed in an ocean yacht race from Durban to Perth across the Southern Indian Ocean.Speak to me by clicking the blue ‘Message’ button on my profile above or give me a call on + 44 7968 304120