Pete Carson Email & Phone Number

London, Gb

London, England, United Kingdom

London, England, United Kingdom

Short term contract to help launch Legatics fledgling marketing department. Focused on implementing processes, automations and kicking off marketing activities.Designed and implemented a lead scoring model, customer personas and enabled KPI reporting across channels, content and pipeline. Assisted with transition to SalesForce while also performing day to day marketing activities such as email marketing, video case studies and campaign strategy.

* Project managed global rebrand from Receipt Bank to Dext. 6 global locations and relaunching as a multi-product company* Successfully managed the two most successful events in companies history, global rebrand event with Sir Tim Berners Lee and a Q&A with Dext's CEO and Steve Wozniak, co-founder of Apple. Circa 3,000 leads generated at each event* Designed new systems and processes which improved efficiency and morale of design, content, development marketing teams* Focused on improving communication, reducing timescales and re-work of marketing requests. Moving from siloed working to a collaborative end to end model with trackable milestones and visibility

* Implemented operational cadence globally for better reporting, objective setting and reviews* Worked closely with C-Suite and country leaders to facilitate better communication and alignment* Continued to lead on ISO, risk projects and across departments to identify efficiencies* Seconded to Marketing department to improve efficiency of marketing deliverability* Implemented BCP for Covid, remote working, vendor comms, everything related to continuity

London, United Kingdom

Receipt Bank is revolutionizing bookkeeping for over 6,000 accounting and bookkeeping firms and tens of thousands of small business customers globally, using award winning AI and automation to help unlock the value of bookkeeping and real-time accounting.Focusing on process improvement, I led Receipt Bank’s charge on ISO certifications (27001 & 9001) achieving YoY improvements. Ensuring our rapidly scaling business is continuously improving, I initiated a customer segmentation project, led the company’s risk and business continuity plans and introduced and facilitated a new objective framework, OKRs, companywide.

London, United Kingdom

Cube Online are a digital marketing company operating internationally and supporting SMEs to boost their online presence through a range of digital products.As Operations Director I had ownership of all sales operations, logistics, business systems, product delivery and managed customer experience and operational teams as well as responsibility for our network of photographers.Key responsibilities:* Ownership of CRM sourcing, build and ongoing development* Improving business processes - launched an IOS sales app, created a "live time" sales processing system, digital marketing campaigns, new sales territory planning* Implement cost reduction strategies - complex logistics planning, new software to remove manual processes, moving all business processes on to our CRM* Senior management team, coaching and developing staff and holding key client relationships* Guiding international teams through operational set up, monitoring and improvements

Kentish Town - London

Appco Group are one of the UK's largest direct marketing agencies offering customer acquisition across a range of industries and clients.In this role I was tasked with updating the sales processes across all Appco Group UK's divisions. Moving from paperwork based sales, I designed, project managed and delivered electronic point of sale IOS apps that improved customer experience, sales processing and reduced campaign costs.Only in the role for 7 months before I was asked to join Cube Online, my key achievements were:* Designed, managed and launched IOS apps for HelloFresh and Cube Online* Successful international client pitches, including for Save The Children Italia* On-going app support for clients and sales team end users* Moved Cube Online to 100% digital sales and enabled hundreds of HelloFresh field representatives to complete sales electronically

London, United Kingdom

Complete ownership of Appco Group's fastest growing division. Weekly C-Level client meetings enabled me to position ourselves as the largest and most in demand sales network in the energy efficiency sector. Working with major industry clients, delivering 8 figure profits and even more for my clients.Key responsibilities:* Setting sales direction for over 50 marketing companies and over 750 field reps working on my campaign* Ensuring business systems in place to handle huge volume of sales* Interpreting and acting profitability on Government policy* Operational consultant to my clients who had experience massive growth* Business development, diversifying product range from insulation to solar panels and boilers* C-Level negotiation and influencing* P&L ownership* Continual team development. Promoting many team members recruited by myself into senior positions within the company* First company to develop successful electronic sales in a paper heavy industry, seeing huge benefits in accuracy, time and cost savings

London, United Kingdom

Taking full ownership of the Home Efficiency division at Appo Group. Led the campaign to profitability for the first time and introduced huge growth and platforms for full nationwide sales coverage which enabled us to increase the number of clients we worked withKey responsibilities:* Client relationship expertise to become preferred sales suppliers. Our client initially worked with over 20 sales agencies but I managed to get exclusivity nationwide* design and project manage ERP & CRM builds* Developing network of marketing companies and future stars to facilitate growth* Control of all marketing and training documents and delivery* Led networking which brought a digital technology company into the Group of Companies

London, United Kingdom

London, United Kingdom