Owned technology ecosphere of four Infinite brands, including two of their flagships, Fairview Microwave and Pasternack, which account for $2M in monthly revenue. ● Managed Jira backlog and offshore development team in an Agile environment.● Collaborated with stakeholders to gather feature requests, requirements and user stories. Scheduling releases, coordinating sprints, and making real-time decisions during development.● Ensured quality by addressing production issues and evaluating work results to accept or reject them based on established acceptance criteria.● Identified opportunities, prioritizing and overseeing the team’s tasks and ensuring the company derived as much value as possible from the team’s work.

Directed digital marketing initiatives for four brands and unique e-commerce websites, overseeing all aspects of digital brand management. Utilized data analytics, UI/UX principles, SWOT analysis, A/B testing, and experimentation techniques to facilitate strategic decisions and optimize performance. ● Created multi-channel strategy, communication, and implementation plan that grew overall traffic by 22%, increased conversion rates by 1%, and added $8M in quarterly revenue.● Lead eCommerce project manager for several multi-million-dollar projects, including digital transformation with enhanced AI-driven user journeys, marketing automation, product inventory system (PIM), and enterprise resource planning (ERP).● Collaborated with the creative team to create content and apply best practices in eCommerce design to reduce clicks and enhance or improve user experiences for nine industries served.● Worked alongside brand marketers and product line managers on new product launches, strategies and promotions.● Presented monthly and quarterly brand performance reviews and revenue enhancement plans to the executive leadership team and key stakeholders.

Oversaw the scope and delivery of all creative projects, managed staff recruitment, and drove company morale and professional development. Ensured effective utilization of available resources.● Served as the primary liaison between clients and our team, including strategists, account managers, copywriters, designers, and developers.● Strategically led and organized pitches for new business opportunities.● Managed detailed monthly profit and loss reports, working with the owner to identify and develop opportunities within the existing client base.● Achieved a 38% revenue increase within four months of hiring by assessing strengths and weaknesses, establishing efficient processes, securing national and local business, and enhancing overall profitability and efficiency.

● Developed a tiered pricing system for custom websites, accommodating projects from simple microsites to complex, high-budget eCommerce solutions ranging from $40k to $750k.● Recruited, managed, and directed both in-house and freelance creatives through all phases, from concept to production.● Implemented a marketing strategy that boosted new client acquisition and increased revenue by 68% year-over-year for Q1, Q2, and Q3 of 2014.● Designed and executed new business tools, including a company capabilities campaign, to showcase client portfolios and case studies, completed within an 11-month period.

Created and engineered quick and full-service, multi-tiered, cloud-based iPad user interfaces for a wide variety of national clients like Hard Rock Cafe, Twin Peaks, P.F. Chang’s, AMC Theaters and Jack in the Box. Designed all promotional print and digital material for new business acquisitions, pitches, and tradeshows. Performed account and project management for all marketing projects of all types, including websites, content management systems, advertising campaigns, product demos, and email marketing.

Designed and managed rescue animal shelter newsletter and website. Planned, organized, and held adoption and community outreach events to generate revenue and create awareness. Designed, implemented, and facilitated marketing plan which encompassed the shelter and two retail stores.

Initiated and was pivotal proponent behind the agency hiring its own in-house Interactive Programmers in order to capture a huge marketing medium, which had been farmed out to a neighboring agency. Designed a self-promotional Interactive game, which not only won several Addy Awards, but also caught the eye of ESPN, who bought the rights to the game, resulting in $650k revenue for Hanna and future projects with ESPN. Served as exclusive Art Director for Sterling Financial Corporation, a regional bank, with an annual budget of $15M-$20M—the agency’s largest client to date.

I sought to challenge myself, explore the world, and utilize the GI Bill to fund my college education. It was an immeasurable adventure, and I’m proud of my service.