In 2008, whilst splitting his time between London and Paris, Pete’s life took a dramatic change. His brother had become sick, and it soon became apparent that it was serious enough to require full time care and supervision. Pete didn’t hesitate. He put his career on hold to take care of his brother. Then, in early 2020, as a strange new disease began sweeping the globe, Pete was presented with a problem:How to secure the supply of vital medication for his brother.And thus began a serendipitous journey through innovation and discovery. A journey in which Pete set out to solve a niche problem, but somehow managed to stumble across a gateway to an agricultural revolution.