Senior Audience Researcher
London, England, United Kingdom
Involved in researching how people used the BBC News Online web site, from establishing key performance metrics, long term usage and attitude surveys to tactical research around the coverage of big news events (from 9/11 to the death of the Queen Mother). Led research into audience requirements for online General Election coverage (key insight: don’t overlook the basics, such as how do I find my local polling station?) Also did some early positioning work on the BBC iPlayer and also work on introducing commercial advertising to global BBC.com News website. Co-authored book: Practical Web Traffic Analysis.