Currently advising a dynamic new venture in the agency space.Providing strategic consulting and advisory services to agencies, media organisations and the wider creative sector. Leveraging my extensive experience in branded content, branded entertainment, production, AFP/BFP, strategic business growth, and entrepreneurship. Drawing from my background in leading successful content projects for renowned clients such as Net-a-Porter, HugoBoss, McDonald’s, NBC, and Tesco, I am committed to guiding businesses through innovative content strategies, operational improvements, and growth initiatives.Professional Summary: Entrepreneur and senior executive with a proven track record in branded content, branded entertainment, AFP/BFP (ad / brand funded content), production, and business development. A proven ability to scale businesses, increase client portfolios, and achieve strategic growth. Former CEO & Founder of Nemorin, where I led the company to become a leading force in branded content, achieving significant client portfolio growth and producing content for major brands globally, crafting strategic content for diverse audiences, brands, agencies, and media owners while managing complex projects simultaneously.As Head of Commercial Video for The Telegraph, I revolutionised branded video content, orchestrating campaigns that earned millions of views and industry acclaim. Currently engaged with multiple organisations, I offer expert guidance in areas such as content strategy, scaling agencies, and business growth, while maintaining confidentiality about specific engagements.

Representing London as an Ambassador for the Mayor's International Business Programme #GoToGrow #LondonIsOpen

CEO and founder of Nemorin Film & Video Ltd - the world's branded video agency. Creating bespoke branded films for publishers, agencies and brands in the UK and globally.More: Nemorin.com 0330 122 47 14, hello@nemorin.com

Head of The Telegraph Media Group's Commercial Video Production team. I set up and ran The Commercial Video production business for The Telegraph Media Group. Creating high-end and bespoke branded film content for publishers, brands and agencies as well as independent commissions. I managed and / or Directed more than 500 pieces of original branded video for clients such as Audi, HSBC, Adobe, Standard Life, BAE, Ford, Microsoft and many many more.Key points:•Set up and ran The Telegraph Media Group’s in-house Commercial Video Production department. •Personally responsible for the creation of hundreds bespoke branded videos using a self assembled team of 70 full time or freelance Directors, DoP's, Editors, Colourists, Producers, Production Managers, Motion Graphic Designers & more. •Seven digit turnover per year. •Working with agencies & brands worldwide from concept to delivery. •Brainstorm, pitching, production treatments, the shoot, edit, delivery and publication. •Tight budget controls throughout.•Managing multiple productions simultaneously.•Sole responsibility for entire productions, ranging from small crews to teams of 50 or more.•Issuing of risk assessments and Health and Safety documents.•Using analytics and data at the concept stage to support ideas and proposals.•Create digital out of home content, national radio ads, TV content, in-flight entertainment and video pre rolls. I use analytics at the development stage to support proposals and repeat the process when at the KPI reports stage.

Responsible for producing editorial and commercial audio and video products for The Daily Telegraph's website, telegraph.co.uk. Also presenter of The Cut. The Telegraph's weekly entertainment podcast.

• Vision mixing and directing live to air five minute segments for broadcast across Europe (UK, Spain, France & Italy).• Presenter counts in and out, VT's, remote studio camera operation via AMX, routing lives via MCR in New York or elsewhere, ingesting and ISO record for playback.

Various video production services for: Virgin, Nike, Macy's, Topshop, Topman, Wallis, Burtons and New York & London Fashion Weeks.

Routing, processing and cleaning incoming and outgoing feeds internationally.

Presenter for the national radio station, VMR

I devised, launched and managed the world's first live in-store TV channel, Topshop TV. Presenter and music based format with live music performances, fashion shows and events. Topshop TV was seen and heard by 1,000,000 people a month at the Oxford Circus flagship alone.

Afternoon, drive time presenter for London's Millennium FM.