Pete Fraser

Pete Fraser Email and Phone Number

Group Strategy Director, Communications Strategy Lead @ Accenture Song
New York, NY, US
Pete Fraser's Location
New York, New York, United States, United States
Pete Fraser's Contact Details
About Pete Fraser

A global marketer and digital transformation leader with extended, on-the-ground experience in five countries across three continents.I'm experienced across the whole gamut of marketing and digital: traditional brand & campaign development, media, martech creative & implementation, and through-the-line commerce, very often with a focus on innovation and new technologies.My work spans agency and brand-side experience, and I'm lucky enough to have worked with brands including (but not limited to) Nike, LEGO, Uber, Starbucks, Samsung, Southwest Airlines, American Express, JPMorgan Chase & Co., Unilever, Quaker, Mailchimp and UPS, and across most major categories. I'm always open to new connections, so please get in touch!

Pete Fraser's Current Company Details
Accenture Song

Accenture Song

View
Group Strategy Director, Communications Strategy Lead
New York, NY, US
Website:
accenture.com
Employees:
636296
Pete Fraser Work Experience Details
  • Accenture Song
    Group Strategy Director, Communications Strategy Lead
    Accenture Song
    New York, Ny, Us
  • Accenture Song
    Group Strategy Director, Communications Strategy Lead
    Accenture Song Sep 2022 - Present
    New York, Us
  • Accenture Song
    Group Strategy Director (Contract)
    Accenture Song May 2022 - Sep 2022
    New York, Us
  • R/Ga
    Group Director
    R/Ga Nov 2019 - Aug 2021
    New York, Ny, Us
  • R/Ga
    Director
    R/Ga May 2018 - Oct 2019
    New York, Ny, Us
  • R/Ga
    Associate Director
    R/Ga Aug 2017 - Apr 2018
    New York, Ny, Us
  • Ogilvyone Worldwide
    Associate Director, Engagement Strategy
    Ogilvyone Worldwide Sep 2015 - Jul 2017
    New York, Ny, Us
  • Harpercollins Publishers
    Digital Planning Manager
    Harpercollins Publishers Jan 2013 - Jun 2015
    New York, New York, Us
    Ecom Management* Ecommerce platform build and management (inc. insight & user testing)* Merchandising & campaigns* SEO & PPC* Analytics set-up (GA) & data layerCRM:* Database management* Email (both ecommerce & brand)* LegalSupplier and agency management
  • Draftfcb
    Digital Planner
    Draftfcb Dec 2011 - Jan 2013
    New York, New York, Us
    Key client industries covering: Automobile, Beverage, Fast Food, Diet Products, Financial Services
  • Ogilvyone Worldwide
    Analyst (Business)
    Ogilvyone Worldwide May 2010 - Sep 2011
    New York, Ny, Us
    Key client industries covering: Publishing, Media, Financial Services, Hospitality, Property
  • Publicis Modem China
    Digital Planning Assistant
    Publicis Modem China Nov 2009 - May 2010
    New York, New York, Us
    Key client industries covering: Technology (mobile phones), FMCG
  • Scb Partners
    Junior Project Manager
    Scb Partners Feb 2009 - May 2009
    London, Westminster, Gb
  • Mckinsey & Company
    Research Analyst
    Mckinsey & Company Jul 2007 - Aug 2007
    Us

Pete Fraser Skills

Crm Digital Marketing Brand Management Digital Strategy Integrated Marketing Marketing Strategy Social Media Mobile Marketing Marketing Research E Commerce Seo Personalization Chinese Business Analysis Website Development Customer Journey Mapping B2b Marketing Strategy Silverpop Exact Target Salesforce Communications Planning Digital Media Recommender Systems Segmentation Marketing Analytics Experience Design Strategy Email Marketing Advertising Online Advertising Marketing Social Media Marketing Online Marketing Management Analytics Brand Development Leadership Business Strategy Strategic Planning Connections Planning Direct Marketing Shopper Marketing User Experience Machine Learning Campaign Management Customer Loyalty Loyalty Marketing Loyalty Programs

Pete Fraser Education Details

  • University Of Cambridge
    University Of Cambridge
    Chinese Economics & Language
  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Digital Transformation
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Product Management
  • Birkbeck, University Of London
    Birkbeck, University Of London
    Information Technology
  • King'S College London
    King'S College London
    With Advanced French & Spanish

Frequently Asked Questions about Pete Fraser

What company does Pete Fraser work for?

Pete Fraser works for Accenture Song

What is Pete Fraser's role at the current company?

Pete Fraser's current role is Group Strategy Director, Communications Strategy Lead.

What is Pete Fraser's email address?

Pete Fraser's email address is pe****@****rga.com

What schools did Pete Fraser attend?

Pete Fraser attended University Of Cambridge, Mit Sloan School Of Management, Northwestern University - Kellogg School Of Management, Birkbeck, University Of London, King's College London.

What skills is Pete Fraser known for?

Pete Fraser has skills like Crm, Digital Marketing, Brand Management, Digital Strategy, Integrated Marketing, Marketing Strategy, Social Media, Mobile Marketing, Marketing Research, E Commerce, Seo, Personalization.

Who are Pete Fraser's colleagues?

Pete Fraser's colleagues are Lalantha Peiris, Priyanka Ray, Shivani Rajput, Krati Bhardwaj, Raja Mallikharjuna, Siddharth Wadhwa, Manish Kumar.

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