Digital Communications Advisor
-Worked with the Chief Executive to understand CDN's internal and external challenges, and built the case for a transformed comms remit. Successfully gained board support & funding for a new strategic digital comms plan-Set a new bar for research report launches – our strategic messages were seen almost a million times -Put user experience and journeys at the heart of the process for publishing on the website. With better design, written copy and accessibility, page views went up 94%, and the bounce rate down 26%-Made the complicated, understandable. Found the stories in data & research that turned them into compelling content for the website and social media-Social media: 200+% growth on impressions and visits to company profiles, 2-3x follower count-Was digital lead in CDN's work making the Edinburgh TV Festival accessible, setting the new TV industry standard