Comprehensive marketing and management experience, excelling particularly in these areas: • Graphic Design (Mastery of Photoshop, Illustrator, and most applications in the Adobe Creative Cloud suite). • Audio/Video Production (virtually all stages from planning, writing, shooting, editing, and post-production). • Writing Engaging Copy (even leading the way in adapting Artificial Intelligence output for use in marketing). • Many years of experience in web design, development, and other digital marketing tools (HTML, CSS, etc.). • Understanding of SEO, SEM, and online advertising tactics, as well as traditional advertising media. • Production of printed brochures, signs, and other marketing collateral from concept to fulfillment. • Working with a team - or solo, as needed - to accomplish the overall marketing and sales objectives. • Integrating marketing with sales efforts to achieve the desired results. • Ability to handle multiple projects simultaneously and stay on schedule for deadlines. • Managing small groups of people to get the most out of each member of a sales & marketing team. • Communicating with management, clients, vendors, and team members clearly and effectively on important strategic and tactical plans, challenges, opportunities, and objectives. • An entrepreneurial spirit that allows ownership of projects with a total growth mindset. • An amazing background of real-world experiences that result in a wide range of knowledge on many industries, issues, historical references, and an ability to relate that information through proven story-telling techniques.
Griffith Marketing Group
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Marketing Communications ConsultantGriffith Marketing Group Nov 2013 - PresentFrisco, TexasWorking with a variety of clients to design and develop their entire online marketing strategies. Created original graphics, logos, photos and videos for use in email, website, social media and print purposes using over a dozen Adobe CS applications and multiple other software products. Start to finish delivery of multiple web formats, including HTML, WordPress and other CMS formats, with ongoing maintenance and quality control. Used my strong background in SEO fundamentals to ensure high visibility for my clients.
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Marketing DirectorOn-Hold Media Group Jul 2019 - May 2023Frisco, TexasOn-Hold Media Group is the preeminent on-hold messaging agency in the country. With our on-hold marketing tools, you can actively target messages to self-identified prospects and customers -- the ones who have picked up a phone and dialed your number. L -
Director Of Sales And MarketingTexas Specialty Beverage, Llc Jul 2017 - Apr 2019Dallas/Fort Worth AreaDesigned, built and managed the company's private wholesale e-commerce website (WordPress/WooCommerce), public website, and all email marketing communications. Took the total online sales from $0 to over $1 million in a 12 month period, with significant growth in sales each and every month. Supported and managed all sales efforts and developed various strategies for maximizing profitable sales results. -
Print ManagerDal/Tex Llc Jan 2016 - Jun 2017Dallas/Fort Worth AreaResponsible for all print sales, print operations, pricing and training for a group of UPS Stores in the D/FW metroplex. Also responsible for all production work associated with print jobs using Adobe CS software when customers didn't already have print-ready materials produced. Launched a new large-format print program, coupon promotion efforts and compiled a complete catalog of offerings. Began an outside sales campaign to find new clients in the areas near the store locations, and managed to increase print revenues by over 200% during my tenure.
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U.S. Business Development DirectorNextshore, Llc Jan 2009 - Oct 2012Ft. Lauderdale, Fl And Frisco, TxResponsible for developing existing products for the Nextshore outsourced IT solutions for handling national sales efforts and ensuring successful launches of all new products.• Oversaw launch of new social media effort (fbfanpagedesigns.com & wantfans.com) and designed supporting promotional media, website design and e-mail marketing/sales efforts. Designed the entire offering, global strategy and design/fulfillment operations of the operating units in U.S., Europe and India.• Headed up all US sales and marketing efforts for launch of mobile web marketing product (mobileklik.com) and developed the QR Code viral video that is used worldwide by countless firms to educate and inspire.• Created and implemented strategy for SEO/SEM product offering (accuseek.com & websitepromotion.com) and for the Reputation Management offering (reputationit.com) concurrently. • Created and implemented strategy and operations for the website design offering which became Nextshore’s core business product and primary global focus. Headed up sales efforts for Western U.S. Region and assisted in design oversight for key clients.
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Owner/DistributorNitrofill Texas May 2009 - Sep 2011Frisco, TxStarted a distributorship for the North Texas area representing NitroFill, a nitrogen tire inflation equipment & services company. Sold company after the first full year.
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New Vehicle Sales/Internet MarketingPark Place Lexus May 2008 - Dec 2008Plano, TxWorked with both sales training and Internet communications department to improve levels of product knowledge among the staff & ensure smooth integration of online marketing messages with sales initiatives.Managed and successfully developed the Park Place entry in the 2008 project, a nationwide competition to find the most innovative ideas for elevating the overall client experience and satisfaction, earning the company a $10,000 Kaizen Award for providing a perfect experience.
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New Vehicle Sales/Lease Portfolio ManagerClassic Bmw / John Roberts Bmw Sep 2003 - Mar 2008Dallas/Plano, TxAs the store's BMW product knowledge expert, worked with the entire staff to train on product knowledge as well as sales skills and company systems. Handled all salesfloor scheduling, ordering of literature and supplies, and trained new employees in new car dept. Quickly rose to a consistent top-5 sales position out of a staff of as many as 20 new car salespeople, yet garnered the largest average profit and the second highest Customer Satisfaction Index in region.
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New Vehicle Sales/Fleet Sales ManagerSewell Automotive Companies Jul 2002 - Jun 2003Dallas, TxResponsible for the selling of new Cadillac, Saab and Hummer vehicles. Sold over 140 new vehicles during the 11 months on the sales floor, while maintaining a perfect 4.0 customer satisfaction index. -
Majority Owner And GmDallas Sabres Hockey Aug 2000 - Apr 2002Dallas, TxLaunched and managed the Gulf Coast Hockey League's Dallas franchise in their debut year (2001-2002). Also handled all sponsorships, marketing, online, personnel/equipment, and ticket sales activities. After the head coach left the organization, took on coaching duties as well. Co-founded the Gulf Coast Hockey League, a professional minor ice hockey league with interests in Dallas, TX; Houston, TX; Texarkana, TX; Little Rock, AR; Monroe, LA; Mobile, MS and Ft. Smith, AR. Wrote the official rule book and headed numerous committees for the league including all online and marketing areas.
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PresidentGriffith Marketing Group May 1991 - Mar 2002Dallas, TxAn early Internet marketing company, experimenting in many online ventures, partnerships and consulting work for corporate clients. Developed as a testing ground for consideration of larger online marketing programs in the future.
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President & CeoThe Griffith Group, Inc. Jan 1985 - Mar 2002Responsible for all aspects of the running of a small business, with the business focus centered on the selling of advertising space in some of the most respected national magazines in publishing.
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PresidentAction Travel Group Oct 1994 - Feb 2002Dallas, TexasCreated the original tourtexas.com web site program and developed a partnership with the travel industry’s trade association for Texas. Eventually spun-off and sold to another entity.
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General ManagerVideoland, Inc. Jun 1981 - Dec 1984Dallas, TexasAfter quickly becoming top salesperson (gross and net), was promoted to asst. store manager. When the newest location opened at Medallion Center, was named General Manager. In charge of hiring, sales, operations with full P&L responsibility for the grand opening and the first full year of operations.
Pete Griffith Education Details
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Business Administration And Management, General -
Jj Pearce High School, Richardson, Tx -
Business Administration And Management, General
Frequently Asked Questions about Pete Griffith
What company does Pete Griffith work for?
Pete Griffith works for Griffith Marketing Group
What is Pete Griffith's role at the current company?
Pete Griffith's current role is Marketing Director at On-Hold Media Group.
What schools did Pete Griffith attend?
Pete Griffith attended Texas Tech University - Rawls College Of Business, Jj Pearce High School, Richardson, Tx, Texas Tech University.
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