Pete Hanlin Email & Phone Number

Texas, United States

Dallas, Texas, United States

My team and I apply Essilor's personnel, educational, and financial resources to the development and furtherment of the opticianry profession. Additionally, I provide insight from the eye care practitioner's point of view during our new product development & launch process. Finally, I collaborate with our education teams as they create internal and external facing continuing education for eye care and sales professionals.

Dallas/Fort Worth Area

Lead and/or contribute to strategic projects within our Customer Development Group, which encompasses activities including: internal and external facing education, public and professional relations, and development of our provider networks.

Dallas/Fort Worth Area

I lead a team of four (including myself) who support the technical marketing needs of 5 major brands and 5 sales channels- including: identification of marketable product benefits, development and clinical substantiation of performance claims, contribution to market research planning, creation and review of white papers, product positioning, liaison with legal on consumer claim substantiation, and technical review of all marketing collateral. We also support the creation of internal and external training for sales consultants, eye care providers, and the end consumer.

Dallas/Fort Worth Area

This was an 18 month international assignment to create organic growth using innovative marketing approaches to existing products as well as identifying regional best practices that could be reapplied in similar markets worldwide. The training component of the role involved development of a global e-learning platform (LMS), and consolidation of customer-facing global training programs from around the world.

Dallas/Fort Worth Area

Oversight of US clinical testing of ophthalmic products, and development of marketable messages from data. Advisory function across marketing teams regarding ECP-facing product messaging and claims. Development of strategic and tactical responses to competitive products.

Dallas/Fort Worth Area

This role was tasked with training & personnel development of a sales force of 55 outside and 15 inside sales consultants, as well as strategic and tactical management as part of the sales group's leadership team. During my time in this role, we launched SPIN sales training (certified as a Huthwaite instructor), and developed a skills assessment process used to measure individual and group performance YOY. Also, a comprehensive 4 week on-boarding process was created for new sales consultants, in which I participated as a subject matter expert for both the curriculum and training process and governance. This process was adopted by all sales channels across the organization.

Tampa/St. Petersburg, Florida Area