Pete Harmata Email & Phone Number

Woodcliff Lake, Nj, Us

Marketing leader of over 90 team members responsible for strategy and operations of digital customer experience, e-Commerce, National and Regional Social Media, developing digital marketing communication and experiential innovations.

Key leader managing the digital customer experience and marketing for VW’s 1st Generation Connected Vehicle solution. Defined the customer experience and marketing strategy, executions (collateral, event experiences, and digital campaigns) and measurements to educate prospective customers, owners, and lapsed subscribers about product and offering. Responsible for the marketing positioning and communications strategy for Connected Services.

Responsible for redefining the customer experience through lead management processes at retail and through innovative in-vehicle technologies and retail process change.

Key member of lean Marketing Services team responsible for partnering with key brands (i.e., Captain Morgan, Smirnoff Ice, Smirnoff Raw Tea, Smirnoff Vodka, and Jose Cuervo) to plan and execute digital marketing activity.Created the digital strategy for Captain Morgan focusing on the target consumers digital media consumption habits to drive awareness and conversionCreated the first mobile portfolio campaign to drive conversion in store. Aligning the program with trade marketing, the elements included WAP development, text entry POS off and on premise & rebate fulfillment. 45% redemption rate and 19% engaging with multiple textsCo-lead the digital strategy for Smirnoff trademark Lead the development and refresh of Smirnoff.com to support key product launches for the trademark and drive awareness through engaging easy to reach content. Tactics included search marketing, search optimization, media planning, email planning and implementation, and web site analytics.Lead mobile, digital and website executions for Captain Morgan 3 summer executions. Co-developed supporting POS, lead online media briefing and planning, lead website development to incorporate UGC and entry, and lead SEM keyword development and engine execution/optimization. Tripled submissions from previous year, tripled site traffic and increased CTR from SEM by 1%Lead the development and implementation of online media live testing of digital creative for Captain Morgan resulting in creative modification during campaign. Optimization efforts increased CTR and key brand metrics Lead the award winning (Yahoo! Searchlight) Summer '08 paid search campaign for Smirnoff Ice

BMW N.A.Key leader within the Customer Advocate Dept., responsible for definition of customer processes and data integration and systems needed to support them. Worked with the Customer Experience Manager to document all areas within BMW and MINI where consumers "touch" the brand to increase customer satisfaction and reduce one million in wasted spendLead the identification of key opportunities across BMW Group to increase customer satisfaction, dealer loyalty, and brand loyalty. Constructed business case and ultimately lead the construction of Data Analytics Warehouse which consolidated all consumer interactions from various touch points. Identified, through predictive modeling, the most efficient times to communicate to customers, which customers to contact, and which communications drove the greatest returnInitiated several marketing communications pilots (mailings, lead generation campaigns) based on touch map findings Identified several customer loyalty initiatives to retain BMW owners at lease-end which increased retention by 5%August 2002-January 2004 CRM Integration Manager, BMW N.A.Working within the BMW eCRM Group, responsibilities included managing the integration of dealer eCRM systems with IT systems at BMW of North America.Developed and lead cross functional team to identify the key business processes that drove the greatest business impact at the dealers. Developed roll out plan which began with processes and infrastructure for distributing corporate sales leads to dealers and ensuring follow-up. Partnered with internal IS to ensure integration of back end systemsManaged 3 agencies to develop sales materials for field force and dealers, develop processes, and customize user interfaces. Worked closely with the Customer Advocate department to develop and ensure delivery of a seamless corporate CRM strategy Managed a $3 million budget to initiate an eCRM pilot at 12 BMW dealers across the US

Coventry, West Midlands, Gb

Responsible for the development and deployment of the customer database to support the Global CRM strategy at Jaguar CarsLead the implementation of first global customer database including establishing campaign management processes and reports to be delivered and utilized by upper managementDeveloped the first ever database modeling capabilities to be used in new car launch activitiesSegmentation and predictive models included: Loyalty, lifetime value, in-market/lease end Identified over $13 million in potential savings through process enhancements and marketing synergiesJaguar representative on Ford Motor Company cross-brand database development initiativesRecommended and managed the first ever eCRM dealers systems vendor; piloted eCRM at 5 Jaguar dealers in the US

Ms Fish, Wildlife Mgmt

Ba, Anthropology