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Responsible for Syncron's marketing operations, my focus is on elevating operational excellence with strategic account-based campaign orchestration that aligns with our business objectives. With a robust background in optimising marketing technology stacks, my tenure at Xceptor enriched my proficiency in data analytics, go-to-market strategy, and SaaS platforms, which now underpin my work.The team and I are committed to delivering data-driven insights and ensuring the seamless integration of marketing efforts. Our mission is to empower the organization through performance marketing, leveraging our tech stack to maximize ROI and drive impactful outcomes.
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Marketing Operations And Technology DirectorSyncron Oct 2024 - PresentStockholm, Se -
Marketing Operations ManagerXceptor Sep 2021 - Oct 2024London, London, GbAs an adept Marketing Operations Manager at Xceptor, I orchestrate the strategic and tactical execution of campaigns that align with our business objectives. My role encompasses optimising our marketing technology stack, shaping data-rich reporting and analytics, and budget management. Leading a small team, I champion operational excellence, ensuring the flawless delivery of impactful campaigns. My attention to detail merges with data-driven insights, harmonising marketing operations and maximising ROI. -
Marketing Programme And Operations ManagerFiserv Jul 2020 - Aug 2021Milwaukee, Wisconsin, UsLed transformative Account-Based Marketing (ABM) strategies across five business units, orchestrating seamless Demandbase technical implementation. Elevated sales teams' capabilities in leveraging buyer intent signals through comprehensive training. Drove data-rich reporting and meticulous campaign optimisation to achieve compelling results. -
Marketing Campaign AnalystFiserv Jul 2018 - Jul 2020Milwaukee, Wisconsin, UsAs a results-focused professional, I excelled in delivering actionable insights to optimise demand generation campaigns. Within the FRMS division, I drove the evolution of marketing program operations, harnessing technology for efficiency. My scope spanned CRM segment enhancement, data integrity, streamlined processes and consistent reporting.Key achievements:- Developed a best-practice framework for the delivery of targeted demand generation campaigns, spanning regions and product sets.- Managed the use and development of our marketing automation tools. - Implemented content management and sales enablement platform (HighSpot) for Enterprise Payment Solutions business unit.- Ensured CRM data integrity, supporting the identification of new segments and stronger targeting.- Led the delivery, training, and governance of new marketing technologies.- Developed a robust on-demand campaign dashboard to monitor and optimise campaign performance across 5 business lines.
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Marketing Campaign ManagerCollinson Sep 2016 - Jun 2018London, England, GbAs Collinson's Marketing Campaign Manager from September 2016 to June 2018, I established and directed a new email marketing function covering external B2B and Internal Communications. This involved implementing a new email automation platform, creating responsive HTML templates, and setting up best practices for campaign execution. My role extended to managing and training an email marketing assistant while optimising performance through Excel-based KPI dashboards. -
Digital Communications ManagerKey Travel Jan 2015 - Sep 2016Manchester, England, GbDigital Communications Manager.Created an integrated communication strategy; developed and maintained group editorial calendar; content creation and collaboration; campaign management; effective use of dynamic content; A/B testing; analysis of conversion and engagement metrics; training internal staff on our appointed ESP (dotmailer); champion for best practice and innovation within email marketing.Achievements:2016: Used research, analysis and insight to develop a new customer first content marketing strategy for Key Travel; presented recommendations to key stakeholders and gained senior level buy-in to lead the changes throughout the organisations global offices. The new content strategy now provides stakeholders with clear direction including goals, guidelines and values to ensure our customers are front and centre of everything we do. Our new look and feel email templates help us deliver our content in a clear, personable and engaging style, that's indicative of our brand culture and values.2015: Enhanced our in-house content production capabilities by introducing key stakeholders to freemium graphic design and video production tools; developed an email preference centre which has reduced opt-out, improved data hygiene and enhanced future segmentation; initiated internal CRM data development programme; achieved Squared Online, certificate in digital marketing. -
Communications ExecutiveKey Travel Nov 2011 - Jan 2015Manchester, England, GbAs Communications Executive at Key Travel I was responsible for improving the companies digital footprint, whilst managing a large cross territory email communication schedule.Achievements include:Delivering the companies first Responsive Design email templates; introducing greater use of ‘Dynamic Content’ to improve relevancy and conversion; optimised the performance of communications through regular A/B testing; lead a tender process to appoint and manage the smooth transition of the new Email Service Provider (Dotmailer), including CRM (Salesforce) integration.
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E-Commerce Sales ConsultantSta Travel 2008 - 2011London, GbAs an e-commerce sales consultant, I regularly exceeded sales targets by listening to customers and matching their requirements with products and services that met their budgets. I did this by developing broad product and route specific knowledge and showing a genuine interest in customers travel plans.Achievements:Won a place on two incentive trips as reward for exceeding sales targets, the first was a tour of USA's west coast and second a tour of Australia's north-east coastline. -
Junior Researcher (Intern)Leopard Films Jun 2005 - Sep 2005London, GbWorked on series 10 Cash in the Attic in various capacities from researcher to camera operator. -
Communications Co-OrdinatorThe Marketing Machine 2003 - 2004Campaign management in conjunction with Mazda UK and Prodrive for the launch of the Mazda RX8, rotary engine car.
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Business Travel ConsultantAmerican Express Business Travel 1999 - 2002New York, Ny, UsDescribe your position
Pete Harris Skills
Pete Harris Education Details
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Squared OnlineDigital Marketing Programme -
University Of ChesterMedia (Tv) Production
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South Essex CollegeLeisure And Tourism
Frequently Asked Questions about Pete Harris
What company does Pete Harris work for?
Pete Harris works for Syncron
What is Pete Harris's role at the current company?
Pete Harris's current role is Marketing Operations | Revenue Marketing.
What is Pete Harris's email address?
Pete Harris's email address is pe****@****oup.com
What is Pete Harris's direct phone number?
Pete Harris's direct phone number is (646) 290*****
What schools did Pete Harris attend?
Pete Harris attended Squared Online, University Of Chester, South Essex College.
What are some of Pete Harris's interests?
Pete Harris has interest in Football, Blogging, Jogging, Screen Writing.
What skills is Pete Harris known for?
Pete Harris has skills like Email Marketing, Digital Marketing, Marketing Communications, Marketing, Social Media, Online Marketing, Newsletters, E Commerce, Blogging, Crm, Copywriting, Campaign Management.
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