Driven by an authentic approach to holistic fitness, we innovate and educate people so that our members are empowered to change and live a transformed life. We act with authenticity, place sustainability at our forefront and find respectful ways to grow both our company and our community.With smart attention to detail and a compelling desire to elevate the fitness experience, our boutique spaces have been ergonomically designed and programmed to help our members get the most out of their minds and bodies from every session. As a complete multi-sensory experience, CHANGE serves as the ultimate health and wellness destination where members come to work, stay for the experience and leave, refreshed and fulfilled.Our members are capable of change. We facilitate it for a better world.

Formerly known as Haselhurst Pty Ltd, The 1987 Group boasts a diverse business portfolio including Milky Lane, F45 Training (3 studios in Australia), Beach Fit Bondi, Lost Paradise, Lost Picnic, The Entrepreneur Degree, and Anytime Fitness (3 gyms in the Philippines).Our management team excels in strategic planning, financial management, staff recruitment and development, visionary leadership, contract negotiations, and effective execution of business strategies.We are marketing experts, driving brand awareness through initiatives with joint venture partners, local community engagement, and strategic marketing plans encompassing print, online ads, and social media. We also actively participate in public relations and marketing activities.Our forward-thinking approach includes networking with like-minded entrepreneurs, business planning, forecasting, industry analysis, and global business opportunity exploration to ensure sustainable growth and success."This version maintains the key details of your company and its operations while presenting them in a more concise and reader-friendly format.

Milky Lane emerged from a passion for mouthwatering burgers and decadent milkshakes, inspired by South African flavours. We've reimagined this concept, offering the finest burgers, delightful desserts, and craft cocktails - all in one funky destination. Our journey spanned Australia, with locations in Newcastle, Newstead, Parramatta, Surfers Paradise, Gregory Hills, Elizabeth Quay, Cairns, Adelaide, and Bendigo.

Sales:Oversee a multi-million dollar sales portfolio.Drive Australian Tour sales to travelers and students across the country.Cultivate relationships with Travel Agents, including STA Travel, Flight Centre, Student Flights, Website Travel, and independent agents.Provide supplier training on related products.Develop and execute a national sales plan, in line with budget and forecasting set by the head office.Marketing:Boost product sales through effective marketing campaigns, encompassing print and online channels.Conduct research to identify external opportunities.Formulate marketing strategies and plans.Management:Lead a sales team, including recruitment, selection, training, and development.Coach and mentor team members to achieve individual and team objectives.Strategic Planning:Identify potential customers and generate leads.Create strategies and tactics to meet sales targets.Analyse sales data to set strategic goals for the team.

Achievements:Contributed to increased sales by 101% or the UK and Scandinavian Sales TeamKey Responsibilities:As per roles as National Sales Manager at Adventure Tours Australia but within the Denmark, Norway, Finland, England, Ireland, Scotland and Wales. Relocated back to Australia to commence role as National Sales Manager.

Key Responsibilities: Development of marketing strategies Execution of promotional and marketing activities to broaden awareness of events and increased ticket sales/ attendance o Management of all print and electronic marketing (newspaper, magazine, social media) o Management of promotional and marketing budgets and spend o Event management (coordinating events, suppliers, ticketing, catering, etc) o Management of promotions team 8-16 staff (rosters, training, performance management, recruitment and selection)