Peter Jung Email and Phone Number
An innovative marketing executive with proven success in driving global revenue growth and business performance through scalable, sustainable, and high-quality brand strategies. Key accomplishments include:- Expanding consumer engagement across diverse audiences, growing composition of multicultural fans by 30%. -Directing NASCAR’s first brand relaunch in 40+ years from creative development through company-wide adoption.- Developing strategic partnerships through campaign integrations with leading global brands including Coca-Cola, Toyota, Xfinity, and Anheuser-Busch.- Fostering trusted relationships across key industry stakeholders through unified goal setting and problem solving.- Cultivating a high performing culture of 120+ teammates, ranking in the company’s top 10% for satisfaction.CORE COMPETENCIES:Growth Strategy | Team Leadership | Go-To-Market Strategy | Strategic Planning | Change Management | Campaign Development | Brand Strategy | KPI Management | Data Analysis | Digital Marketing | Consumer Insights | Process Improvement | Client Relations | Partnership Development | Paid Media | Product Development | Market Research | Communication Strategy | Consumer Engagement | Events & Activations | Database Management | Relationship Building | Cross-Functional Collaboration | Agency Relations
Nascar
View- Website:
- nascar.com
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Chief Marketing OfficerNascar 2020 - PresentDaytona Beach, Florida, UsDirected end-to-end marketing strategies including analyzing competitive landscape and consumer trends, defining KPIs, launching events and activations, and building athlete brands with a $100M budget, growing demand, attendance, and engagement.- Enhanced leadership collaboration across C-Suite team and Board of Directors through defining business objectives, providing performance reports, and maintaining transparency as the marketing subject matter expert, garnering consistent buy-in.- Led department of 120+ by fostering collaborative relationships, establishing recurring meetings, building trust, collecting feedback, and ensuring consistent alignment, ranking in top 10% for company-wide employee engagement and satisfaction.- Reinvigorated brand reputation from assessing customer journeys and performing competitive and market analyses to creating performance marketing strategies aligned with consumer interests, with notable successes such as: Improving consumer engagement through targeted campaigns, resulting in a 14% improved purchase conversion.- Expanded athlete awareness throughout original content, cultural integrations, and in-person appearances, increasing fandom and interest.
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Vice President, MarketingNascar 2018 - 2020Daytona Beach, Florida, UsCentralized marketing function during the post-merge transition of NASCAR and track properties through structuring operations to unify messaging, creative, promotions, and pricing through research and testing, increasing consumer ticket sales revenue.- Integrated partnership marketing with Coca-Cola, Anheuser Busch, and Toyota by defining business objectives, creating joint promotions, incorporating data sharing, and identifying aligned assets, yielding increased investment to grow NASCAR fan base.- Cultivated a growth-centered, value-driven team culture during a post-merge acquisition of 100+ by defining goals, setting transparent expectations, and identifying individual strengths, garnering recognition as a successful organizational model.
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Managing Director, Brand MarketingNascar 2016 - 2018Daytona Beach, Florida, UsLed 1st rebrand in 40 years by honing brand purpose and value propositioning, analyzing consumer insights and competitive landscape, establishing brand architecture, and developing visual identity, aligning all brand messaging and communications. - Transformed media strategy to data-driven marketing function by launching 1st paid media pilot including priority market research, A/B creative testing, storyline messaging, and athlete branding, increasing average viewership by 17%.- Oversaw new advertising agency transition from RFP through onboarding to improve consumer engagement by developing innovative content and relevant call-to-actions, enhancing go-to-market campaign strategy while reducing spend.
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Senior Director, Growth SegmentsNascar 2014 - 2016Daytona Beach, Florida, UsSpearheaded diversity growth initiative including trend assessments, consumer research, benchmark analysis, and market penetration, governing $50M spend across tracks, marketing, sponsorships, and messaging.- Led multicultural-focused go-to-market strategy by defining business goals and creating aligned content, events, and partnerships while expanding diversity across drivers and sponsors, growing audience share to 26% (previously 20%).- Launched first-of-its-kind youth platform through original content development, event activations, and middle school STEM curriculum, garnering national adoption across 10K+ schools and yielding 2x increase in post-activity comprehension.
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Vice President, Global Consumer MarketingMastercard 2011 - 2014Purchase, Ny, UsLaunched the 1st young adult-focused global marketing strategy including market analysis, KPI definition, product development, consumer segmentation, brand strategy, and value propositioning, through successful roll-out across 40+ countries.- Oversaw new program launch for contactless payments through creative development, agency relations, paid media planning, and implementation strategy across the largest U.S. consumer debit portfolio, contributing to an 18% increase in sales volume.- Scaled pilot international program introducing Priceless Music platform in Mexico including audience definition, content creation, go-to-market strategy, and ROI analysis, recognized as the most successful social media campaign in company history.- Enhanced consumer engagement through aligned partnership development from performing consumer analysis and trend research to communicating product benefits, with notable partners such as Spotify and LinkedIn. -
Vice President, Global PlanningMastercard 2009 - 2011Purchase, Ny, UsCreated a new data-driven marketing investment strategy from conceptualization through roll-out to optimize channels, timing, audience, and ROI in alignment with consumer behavior and brand health, driving global purchase volume and demand. - Built the 1st global intelligence database from assessing needs and identifying deficiencies to creating KPI dashboards, partnering with vendors, and providing user training, improving data utilization and accessibility across 34 countries. - Drove leadership collaboration with the CMO and Board of Directors by setting business priorities, establishing brand positioning, and assessing consumer research, informing key stakeholder decision-making across product launches and sales.
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Vice President, Issuer MarketingMastercard 2004 - 2009Purchase, Ny, UsIncreased new customer acquisition during a Visa market transition to Mastercard by building marketing strategies and providing staff and customer training across activations, promotions, and benefits, for the largest debit card portfolio. - Developed integrated marketing strategies through product innovation, program management, and sponsorship development with FIFA World Cup, MLB, and Universal Music, growing sales volume by 8% and account activations by 11%.
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Business Development ManagerFortune 2002 - 2004New York, Ny, UsOversaw brand positioning for leading technology brands such as Cisco, HP, IBM, Microsoft, Pitney Bowes, and SAS from strategy development through campaign execution, driving $60M in annul advertising revenue. -
Account ManagerTime Magazine 2000 - 2002New York, New York, Us -
Media SupervisorFallon 1997 - 2000Minneapolis, Mn, Us -
Media PlannerCarmichael Lynch 1995 - 1997Minneapolis, Mn, Us
Peter Jung Education Details
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University Of DaytonCommunications | Minor: Marketing
Frequently Asked Questions about Peter Jung
What company does Peter Jung work for?
Peter Jung works for Nascar
What is Peter Jung's role at the current company?
Peter Jung's current role is Chief Marketing Officer at NASCAR I Experience in Revenue Growth, Go-to-Market Strategy, Consumer Engagement, & Brand Evolution.
What schools did Peter Jung attend?
Peter Jung attended University Of Dayton.
Who are Peter Jung's colleagues?
Peter Jung's colleagues are Lee Martin, Isabella Schenk, Jimmie Walker, Bre Epperly, J.j. Roper, Shawna Nicolucci, Darren Asby.
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