Peter Jung Email & Phone Number

Daytona Beach, Florida, Us

Directed end-to-end marketing strategies including analyzing competitive landscape and consumer trends, defining KPIs, launching events and activations, and building athlete brands with a $100M budget, growing demand, attendance, and engagement.- Enhanced leadership collaboration across C-Suite team and Board of Directors through defining business objectives, providing performance reports, and maintaining transparency as the marketing subject matter expert, garnering consistent buy-in.- Led department of 120+ by fostering collaborative relationships, establishing recurring meetings, building trust, collecting feedback, and ensuring consistent alignment, ranking in top 10% for company-wide employee engagement and satisfaction.- Reinvigorated brand reputation from assessing customer journeys and performing competitive and market analyses to creating performance marketing strategies aligned with consumer interests, with notable successes such as: Improving consumer engagement through targeted campaigns, resulting in a 14% improved purchase conversion.- Expanded athlete awareness throughout original content, cultural integrations, and in-person appearances, increasing fandom and interest.

Daytona Beach, Florida, Us

Centralized marketing function during the post-merge transition of NASCAR and track properties through structuring operations to unify messaging, creative, promotions, and pricing through research and testing, increasing consumer ticket sales revenue.- Integrated partnership marketing with Coca-Cola, Anheuser Busch, and Toyota by defining business objectives, creating joint promotions, incorporating data sharing, and identifying aligned assets, yielding increased investment to grow NASCAR fan base.- Cultivated a growth-centered, value-driven team culture during a post-merge acquisition of 100+ by defining goals, setting transparent expectations, and identifying individual strengths, garnering recognition as a successful organizational model.

Daytona Beach, Florida, Us

Led 1st rebrand in 40 years by honing brand purpose and value propositioning, analyzing consumer insights and competitive landscape, establishing brand architecture, and developing visual identity, aligning all brand messaging and communications. - Transformed media strategy to data-driven marketing function by launching 1st paid media pilot including priority market research, A/B creative testing, storyline messaging, and athlete branding, increasing average viewership by 17%.- Oversaw new advertising agency transition from RFP through onboarding to improve consumer engagement by developing innovative content and relevant call-to-actions, enhancing go-to-market campaign strategy while reducing spend.

Daytona Beach, Florida, Us

Spearheaded diversity growth initiative including trend assessments, consumer research, benchmark analysis, and market penetration, governing $50M spend across tracks, marketing, sponsorships, and messaging.- Led multicultural-focused go-to-market strategy by defining business goals and creating aligned content, events, and partnerships while expanding diversity across drivers and sponsors, growing audience share to 26% (previously 20%).- Launched first-of-its-kind youth platform through original content development, event activations, and middle school STEM curriculum, garnering national adoption across 10K+ schools and yielding 2x increase in post-activity comprehension.

Purchase, Ny, Us

Launched the 1st young adult-focused global marketing strategy including market analysis, KPI definition, product development, consumer segmentation, brand strategy, and value propositioning, through successful roll-out across 40+ countries.- Oversaw new program launch for contactless payments through creative development, agency relations, paid media planning, and implementation strategy across the largest U.S. consumer debit portfolio, contributing to an 18% increase in sales volume.- Scaled pilot international program introducing Priceless Music platform in Mexico including audience definition, content creation, go-to-market strategy, and ROI analysis, recognized as the most successful social media campaign in company history.- Enhanced consumer engagement through aligned partnership development from performing consumer analysis and trend research to communicating product benefits, with notable partners such as Spotify and LinkedIn.

Purchase, Ny, Us

Created a new data-driven marketing investment strategy from conceptualization through roll-out to optimize channels, timing, audience, and ROI in alignment with consumer behavior and brand health, driving global purchase volume and demand. - Built the 1st global intelligence database from assessing needs and identifying deficiencies to creating KPI dashboards, partnering with vendors, and providing user training, improving data utilization and accessibility across 34 countries. - Drove leadership collaboration with the CMO and Board of Directors by setting business priorities, establishing brand positioning, and assessing consumer research, informing key stakeholder decision-making across product launches and sales.

Purchase, Ny, Us

Increased new customer acquisition during a Visa market transition to Mastercard by building marketing strategies and providing staff and customer training across activations, promotions, and benefits, for the largest debit card portfolio. - Developed integrated marketing strategies through product innovation, program management, and sponsorship development with FIFA World Cup, MLB, and Universal Music, growing sales volume by 8% and account activations by 11%.

New York, Ny, Us

Oversaw brand positioning for leading technology brands such as Cisco, HP, IBM, Microsoft, Pitney Bowes, and SAS from strategy development through campaign execution, driving $60M in annul advertising revenue.

New York, New York, Us

Minneapolis, Mn, Us

Minneapolis, Mn, Us