Pete Matarangas Email & Phone Number

Chicago

• Manage fiscal annual Ecommerce budget, analyze revenue projections and present strategic financial initiatives with an emphasis on continuing to increase annual revenue year over year.
• Lead innovation efforts in e-commerce, provide assessment and vision of the ideal 'consumer experience' by defining key capabilities that differentiate Legacy and meet consumer needs.
• Create roadmaps for digital advertising products and processes, designing products and interaction experiences to create distinction and competitive advantage
• Responsible for reporting to key stakeholder’s progress on KPIs and planned initiatives.
• Focus on new business initiatives and strategic partnerships that grow revenue and expand monetization capabilities.
• Increase revenue from existing Legacy.com strategic advertisers.

Greater Chicago Area

• Manage fiscal annual Ecommerce budget, analyze revenue projections and present strategic financial initiatives with an emphasis on increasing in revenue year over year.
• Developed and monitor key performance indicators that meet the financial goals for Legacy.com's Ecommerce business.
• Monitor core funnel metrics via Google Analytics UI and SQL database queries to ensure adherence to tracking standards.
• Coordinate with development and product teams to define overall strategy and implement required features and reporting.
• Provide analytical feedback and support to senior management that affects future Ecommerce and advertising/business decisions.

Greater Chicago Area

• Driving force behind Ecommerce platform implementation in 2012 that has increased revenue by 50%.
• Execute observed user tests, A/B test and analyze site traffic to uncover revenue opportunities and to optimize site performance.
• Serve as translator between marketing, advertising and technical divisions, with focus on start‐to‐finish logistics.
• Work directly with 3rd party vendors on gathering required specs for integrated data strategies.
• Document both design and functional requirements while working with Legacy development team to implement and ensure quality.

• Increase revenue from existing and prospective Legacy.com strategic advertisers.
• Optimize conversion and A/B test Legacy.com's ecommerce flowers platform.
• Prioritize and help manage advertising product development initiatives
• Act as a liaison between business and technology stakeholders for the advertising product
• Develop and maintain relationships with Gift Shop advertisers, florists, and charities
• Manage Legacy.com’s Gift Shop product by developing relationships with vendors, approving and setting up new vendors, and monitoring Gift Shop activity

Worked closely with the Product Development and Technology teams to ensure quality is embedded in all Legacy.com products throughout the product development lifecycle. Worked as a liaison between these groups and was responsible for the development, execution, and maintenance of test strategy tools and documentation on a variety of platforms.

QA Engineer testing an array of highly regarded educational, cognitive, and developmental assessment products. Responsible for developing, validating, and executing software test plans according to the systems development lifecycle, using approved testing tools and techniques.

Software application tester performing all phases of application integration and systems for Telegence LD, a proprietary customer care and billing system for the long distance industry, as well as, Lightspeed Billing applications.