Pete Mitchell Email & Phone Number

South Murwillumbah, Nsw, Au

Murwillumbah

Gold Coast

Brought on as the Website Lead in February for Get Set for the Games (joint initiative of Dept Transport & Main Roads, GOLDOC and the City of Gold Coast), I worked closely with various partners and agencies to deliver a Games-time ready website that was optimised for ease of use and streamlined for the effective delivery of content from multiple sources; whilst being robust enough to handle the high volumes of traffic and with appropriate levels of security and risk mitigation in place.- Collaborate with the marketing team and external media agencies to roll out a comprehensive, unified digital marketing and advertising campaign across web, social, email, search and display.- Decipher key messages within complex information to create public-facing web content for a variety of target audiences including business, spectator and community.- Ensure website information is accurate, timely and approved for publishing, and provide web content advice to peers.- Manage multiple deadlines in a fast-paced, complex work environment, with a focus on providing an enhanced customer experience to a global audience.

Murwillumbah

Freelance work with local and overseas clients, including creation and redesign of websites, SEO services, copy writing, and digital marketing, advertising and newsletter campaigns.

Queensland, Australia

Working within the City Reputation team, principal technical adviser for the Economic Development branch at City of Gold Coast.- Support, delivery and enhancement of the City of Gold Coast’s "Digital Hub", More Gold Coast (moregoldcoast.com.au) and other initiatives, such as Future Gold Coast.- Provide leadership and guidance to promote the development and success of More Gold Coast, incorporating and instructing on concepts including accessibility, information architecture (IA), user experience (UX), user interface (UI) and responsive design.- Create, implement and monitor search engine optimisation (SEO), search engine marketing (SEM) and email marketing strategies, including management of budget for campaigns.- Strategic online marketing, communication, financial and consultation advice.- Co-ordinate and project manage web initiatives, responsible for stakeholder engagement and ensuring that the technology deployed supports future required capabilities.- Manage the external vendor used for website development, including drawing up support and service level agreements (SLA), briefing any new development, and running the procurement process.- Develop technical specifications for any new development, including stakeholder analysis, wireframes, interface designs and workflows for optimal user experience on mobile, tablet and desktop.

Bundall, Qld

In February 2013, Gold Coast City Council launched its new brand: “City of Gold Coast”.Worked with the project team to roll out the new brand, including development of marketing collateral and communication plans, internal and external stakeholder engagement, and a strategic approach for the rebranding of the online channel.- Prepare and schedule the project plan for rebranding of all online materials, including the corporate website, corporate intranet and nearly 50 other Council related websites.- Consult with and communicate to a wide range of internal stakeholders across the organisation.- Create and advance corporate standards for web branding.

Bundall, Qld

Create, manage and enhance the Internet and intranet environments to ensure the delivery of an effective informational and promotional tool for the organisation.- Acting Coordinator Web Services for extended periods (total of 2 years); managing and developing the Web team, providing strategic direction to staff, customers and senior management, and measuring and reporting on expenditure and agreed service levels.- Design, publish and report on web content, multimedia, and cross-platform and device compatibility; incorporating usability, accessibility and information architecture concepts, across the multiple online platforms.- Liaise with and provide expert advice, support, statistics, education and training to authors, editors, publishers and administrators across the organisation.- Co-ordinate web initiatives and the development and deployment of web applications.

Queensland, Australia

Managing sales, marketing and customer service for perfumeconnection.com.au; establishing The Perfume Connection as Market Leader in the Online Fragrance market.- Initiate, develop and implement digital marketing strategies for the growth of the online business.- Project manage and budget for all website development.- Submit P&L forecast each financial year, accountable for reaching sales, GP and EBIT targets.

Queensland, Australia

London, United Kingdom

London, United Kingdom

Sydney, Australia

London, United Kingdom

Manage the online community for Virgin’s Internet service, VirginNet.- Research, develop and evaluate new products, including the implementation of a browser-based chat service.- Organise and conduct interviews with celebrity guests.- Manage teams of voluntary staff (40-50 people).- Recruit, coordinate and deliver training plans for new staff.