To market and promote Norfolk as a year-round holiday and short-break destination; be a strategic voice for the county; work collaboratively across the industry for the greater benefit of everyone. I believe it has the best tourism offering of any county in the country. We have it all: bucket-and-spade Great Yarmouth; the magical waterlands of the Broads; culture, shopping and heritage of Fine City Norwich; genteel, gentrified north Norfolk; the West Norfolk Fens; untamed Brecks countryside..… Show more To market and promote Norfolk as a year-round holiday and short-break destination; be a strategic voice for the county; work collaboratively across the industry for the greater benefit of everyone. I believe it has the best tourism offering of any county in the country. We have it all: bucket-and-spade Great Yarmouth; the magical waterlands of the Broads; culture, shopping and heritage of Fine City Norwich; genteel, gentrified north Norfolk; the West Norfolk Fens; untamed Brecks countryside... plus our attractions, outdoor activities, great food and drink AND we're a Royal county. Show less

Evolved the EDP from quasi-national to authoritative local newspaper with regional, national and international news, business and sport. Campaigned vigorously for Norfolk life, notably with award-winning Make It Marham and Back The Broadband Bid. Revived the famous Pink Un brand and celebrated the EDP’s 140th anniversary in 2010 with special supplements, an exhibition at Norwich Cathedral and the unveiling of an ‘Eastern Daily Press 140’ train.Regional Newspaper of the Year at 2010… Show more Evolved the EDP from quasi-national to authoritative local newspaper with regional, national and international news, business and sport. Campaigned vigorously for Norfolk life, notably with award-winning Make It Marham and Back The Broadband Bid. Revived the famous Pink Un brand and celebrated the EDP’s 140th anniversary in 2010 with special supplements, an exhibition at Norwich Cathedral and the unveiling of an ‘Eastern Daily Press 140’ train.Regional Newspaper of the Year at 2010 Newspaper Awards and twice runner-up in Weekend Newspaper of the Year against 5 national titles. Regional Newspaper of the Year and Website of the Year in EDF Energy East of England Media Awards 2010. Maintained title as England’s biggest-selling regional morning newspaper.Worked with public and private sector to develop Norfolk calendar of events to promote tourism. Put forward successful proposal to have 2012 Norfolk leg of Tour of Britain finish at Norfolk Showground to coincide with the Food Festival’s Family Day.Worked closely with sales colleagues to develop commercial opportunities. Show less

Initiated partnership marketing projects with organisations including Norfolk County Council and Aviva and launched attitudinal campaigns such as Holiday Here and Shop Here. Integrated EDP tourism and food and drink awards into editorial strategy and fronted awards evenings. Continually evolved and refreshed the EDP, launching the EDP2 section in Spring 2007, increasing story count and smartening the overall look. Initiated development of Virtual Reality Museum of Norfolk website and drove… Show more Initiated partnership marketing projects with organisations including Norfolk County Council and Aviva and launched attitudinal campaigns such as Holiday Here and Shop Here. Integrated EDP tourism and food and drink awards into editorial strategy and fronted awards evenings. Continually evolved and refreshed the EDP, launching the EDP2 section in Spring 2007, increasing story count and smartening the overall look. Initiated development of Virtual Reality Museum of Norfolk website and drove development of EDP Bidwells Norfolk Food Festival. Show less