Peter Basso Email & Phone Number

West Des Moines, Ia, Us

Bad Axe, Michigan, United States

United States

Responsible for leading and managing the sales team to achieve revenue targets for the North American business unit. The position involves developing and implementing sales strategies, building and maintaining relationships with key clients, analyzing market trends, and identifying new business opportunities. Team building thru sales leadership, excellent communication and interpersonal skills, combined with the ability to collaborate with cross-functional teams globally.

Duluth, Ga

Accountable for all territories within the Snowbelt division's revenue, P&L, and implementation of the companies “go to market” strategy for their regions. The Business Development Leader's position oversees the Regional Business Manager's actions to stimulate and grow sales, while supporting the activities within the Regions. • Partner with executive team to develop and implement corporate strategy and rep goals, structure and organization• Develops annual sales and marketing strategic business plans to drive revenue and increase market share• Create and implement effective sales strategies and lead divisional sales personnel toward achievement of corporate sales objectives.• Provide supervision through field visits, observations and measurement of results to include performance appraisals, real time coaching, training and personnel development.• Assess market potential and identifies new business opportunities • Partner with the Leadership Team for market and sales strategies• Develop and implement sales and marketing annual budget and forecasting based on sales and marketing strategy and objectives/ goals• Responsible for the development and implementation of divisional P&L• Provide management with the information needed to enhance forecasting capabilities, gain a better understanding of trends, competitive information, and identify product needs / changes.• Implement sales training programs that enable staff to achieve their potential and support company sales objectives• Maintain key customer relationships, manage customer expectations and develop and implement strategies for expanding the Company’s customer base• Propose projects that will increase market share or create new categories of applications

United States

To execute efficient, streamlined, and profitable management and growth of the Wholesale sales division for all three EcoSmart Inc. brands: EcoSmart Fire, Brown Jordan Fires, and e-NRG. To provide strong, effective leadership towards the achievement of maximum revenue and profit for all sectors including Retail (Specialty, National, and Online), Affiliate, OEM,and Special Markets. To consistently grow the Wholesale division through the development of an independent rep sales team, new account acquisition and increased sell through of those accounts.Effectively lead a Wholesale Sales team to maximize revenue and profit peraccount, supporting each sales representative to meet and exceed monthly andyearly sales targets.• Establish performance goals for all sales team members, monitoring performance ona continual basis and conducting an official performance review annually.• Serve as a mentor to support the continued growth and development of all sales teammembers while also providing the tools necessary to achieve individual and teamobjectives.• Oversee independent sales representative relationships for special initiatives, ensuringconsistent and effective communication is maintained and sales targets are achieved.

As a SMrT Solution sales agent I work under contract with multiple vendor partners in the backyard leisure products industry. Taking on regional and/or territorial assignments in 10 Midwest states servicing over 200 accounts. I'm relentlessly prospecting for new business acquisitions while servicing current customers and successfully representing the manufacturer's products. I help to build the integrity of the products and sales process at the retail level. Completing necessary reports to the vendors in terms of sales activities, forecasts and other vital market information, as required, while also working directly with the factory to aide in product development aimed at capturing and maintaining market share.Currently Working With:- Nordic Hot Tubs- AquaFinesse / CAPO Industries- EcoSmart Fire USA- Fab Habitat - Tuff Pools and Spas- Hydropool Industries- LAZBOY Spas- BigFish Publications

 B2B Sales –Currently manage multi-state territory covering ND, SD, MN, IA, MO, IL, WI and NE Work specifically with business owners, purchasing agents, marketing directors and sales staff to design comprehensive marketing plans setting fiscal year sales/ profit goals. Teach and employ new marketing techniques, pricing strategies and merchandising efforts to retailers and sales people. Conduct extensive sales training and product seminars. Work closely with the store managers on growing sales and revenues for business owners. Prospect for new clients throughout region by traveling and marketing to “in category and out of category” retailers.  Attain leads by attending industry trade shows such as; APSP and Aqua, Motivation Show. 2001 - “Outstanding Performance” award for Regional Sls Mgr performance, Top U.S. rep. 2003 - Won “Dealer Development Consultant of the Year” award. Top US rep   Consistently in the top 3 for sales revenues yearly throughout the U.S.

 Hand picked with two other coworkers to develop a national chain sales operation that is actively building over 1.7 million modular homes nationally and in the United Kingdom. Researched real estate markets for feasibility of expanding national chain sales operation stores. Negotiated commercial leases and contractor improvements.  Lobby for rezoning of land parcels and modifications to restrictive codes and covenants. Personally started up retail operations as a new business venture for Genesis. Built initial office locations in 15 major markets throughout the United States Managed the B2B sales and successfully sold our product to various builders throughout the US. Coordinated with developers, investors, contractors, engineers, city officials and office personnel to successfully launch new sites from the ground up. Assisted in the development of sales compensation programs and associated spreadsheets for sales statistics and inventory tracking. Interviewed, hired, developed and trained employees from various positions within the company that have helped to expand the business to it’s current international status.

 Managed $7.5 million territory in Southern Oregon and Northern California; representing over seventy accounts consisting of numerous independent and national chain dealerships. Promoted products and services through effective presentations, demonstrations, and programs. Planned, developed and designed strategic advertising campaigns.  Conducted extensive sales training and product introductions.  Prospected for new customers and identified opportunities for expansion of current product line. Grew sales 19% in region, premium brands YTD over 1995 earning top rep in sales for Northwest Region in 1996.