Peter Bloom Email & Phone Number

New York, NY, US

• Crafted and presented reporting analysis for clients such as AARP, MHz. and Equitable.
• Regularly pulled reporting from Google Ads, Bing, MSAN, DV360, Google Analytics, LinkedIn and Looker Studio.

New York, NY, US

• Oversee the programmatic media planning process and campaign execution, including QA and reporting.
• Optimize digital campaigns on an ongoing basis in accordance with established goals and obtain added value where possible.

• Strategized, managed, and executed media plans worth $20,000,000+ net in billings across print, out-of-home, direct mail, online, radio and television (120 campaigns annually for 5 years).
• Work directly with various clients to determine strategy & goals.

• Reconcile billing discrepancies with finance & assist in their revenue forecasting exercises.
• Coordinated social media executions and reporting (Facebook and Instagram).
• Only employee hired from previous agency to maintain client relationship.
• Clients: Metropolitan Transportation Authority (MTA), comprised of New York City Transit, Metro-North, Long Island Rail Road, MetroCard, E-ZPass, Transit Museum, Bridges & Tunnels Authority, and Headquarters.

Managed daily tasks associated with print and online media plans, such as approving invoices for payment, as well as gathering tearsheets and performance reports.

• Crafted media strategies based on direction from clients the Media Director and Allen Kay, agency Chairman
• Served as a visible representative of the client and agency to external media suppliers.
• Negotiated and executed all activity with various vendors.
• Developed broad knowledge of all media including TV & Radio Broadcast (Spot, Cable), Print (magazines & newspapers), Out-of-Home, Digital and Guerilla tactics.
• Ensured external partners enforce our placement, timing, and price agreements.
• Developed persuasive communication skills, problem-solving, and critical decision making in order to get the work out the door

• Created post-buy analysis and completion reports.
• Served as a visible representative of the client and agency to external media suppliers.
• Involved in new business development.

• Performed research on publicly traded companies to evaluate their profitability and merits as an investment choice.
• Created dossiers on local business leaders used to target potential clients.
• Contributed to preparation of news interview by researching and reporting on local economic events and their effects on consumers.
• Assembled spreadsheets for clients displaying information on different donor advised funds being offered by investment firms.

New York, NY, US

• Created charts summarizing HIV prevention policies and their usage in Tanzania, Kenya, Guinea, Zambia, and Sierra Leone.
• Researched contraceptive usage and availability, as well as accessibility of reproductive health services for refugee populations in East and West Africa.
• Contributed to research intended to reform conditions in refugee camps.

• Conducted market research regarding competition, class offerings and pricing.
• Researched naming and branding rights with the City of New York and reported on results to founder.
• Marketed services by posting advertisements throughout target area.
• Assisted in the school’s growth through marketing efforts.