Peter Bloom Email & Phone Number

New York, Ny, Us

• Crafted and presented reporting analysis for clients such as AARP, MHz. and Equitable.• Regularly pulled reporting from Google Ads, Bing, MSAN, DV360, Google Analytics, LinkedIn and Looker Studio.

New York, Ny, Us

• Oversee the programmatic media planning process and campaign execution, including QA and reporting. • Optimize digital campaigns on an ongoing basis in accordance with established goals and obtain added value where possible.

• Strategized, managed, and executed media plans worth $20,000,000+ net in billings across print, out-of-home, direct mail, online, radio and television (120 campaigns annually for 5 years).• Work directly with various clients to determine strategy & goals.

• Reconcile billing discrepancies with finance & assist in their revenue forecasting exercises. • Coordinated social media executions and reporting (Facebook and Instagram).• Only employee hired from previous agency to maintain client relationship.• Clients: Metropolitan Transportation Authority (MTA), comprised of New York City Transit, Metro-North, Long Island Rail Road, MetroCard, E-ZPass, Transit Museum, Bridges & Tunnels Authority, and Headquarters.

Managed daily tasks associated with print and online media plans, such as approving invoices for payment, as well as gathering tearsheets and performance reports.

• Crafted media strategies based on direction from clients the Media Director and Allen Kay, agency Chairman• Served as a visible representative of the client and agency to external media suppliers.• Negotiated and executed all activity with various vendors.• Developed broad knowledge of all media including TV & Radio Broadcast (Spot, Cable), Print (magazines & newspapers), Out-of-Home, Digital and Guerilla tactics.• Ensured external partners enforce our placement, timing, and price agreements. • Developed persuasive communication skills, problem-solving, and critical decision making in order to get the work out the door• Assumed full-time responsibilities of a staff member in the accounting department, in addition to duties of a media planner, based on history of strong job performance. • Involved in new business development. • Clients: MTA, Bel Ray, Wynn Resorts, Wilmington Trust, Port Authority of NY/NJ

• Created post-buy analysis and completion reports.• Served as a visible representative of the client and agency to external media suppliers.• Involved in new business development.

• Performed research on publicly traded companies to evaluate their profitability and merits as an investment choice. • Created dossiers on local business leaders used to target potential clients. • Contributed to preparation of news interview by researching and reporting on local economic events and their effects on consumers. • Assembled spreadsheets for clients displaying information on different donor advised funds being offered by investment firms.

New York, Ny, Us

• Created charts summarizing HIV prevention policies and their usage in Tanzania, Kenya, Guinea, Zambia, and Sierra Leone. • Researched contraceptive usage and availability, as well as accessibility of reproductive health services for refugee populations in East and West Africa. • Contributed to research intended to reform conditions in refugee camps.

• Conducted market research regarding competition, class offerings and pricing. • Researched naming and branding rights with the City of New York and reported on results to founder. • Marketed services by posting advertisements throughout target area. • Assisted in the school’s growth through marketing efforts.